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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Jurnal ASPIKOM Wacana: Jurnal Ilmiah Ilmu Komunikasi Petra International journal of Business Studies (IJBS) Cakrawala Jurnal Penelitian Sosial JASIEK (Jurnal Aplikasi Sains, Informasi, Elektronika dan Komputer) Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi Jurnal Sosial dan Sains Innovative: Journal Of Social Science Research Jurnal Selasar KPI: Referensi Media Komunikasi dan Dakwah
George Nicholas Huwae
Universitas Kristen Satya Wacana
Religion Humanities Astronomy Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Integrated Marketing Communication Solo Art Market Untuk Membangun Brand Awareness Zon Vanel; Lina Sinatra Wijaya; George Nicholas Huwae; Gracelia Audriana Dewi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3533

Abstract

The study aims to find the most effective Integrated Marketing Communication strategy for increasing brand recognition in the Solo Art Market. This study focuses on understanding target audiences' requirements and preferences and the most successful channels and techniques for reaching them. It also investigates the function of storytelling and emotional appeal in developing brand recognition for solo artists. This research is qualitative applied research, which tries to address issues such that the research results may be utilized to benefit individuals or organizations as well as for industrial goals, and it focuses on items whose outcomes can be applied to present and future situations. According to the study's findings, the Solo Art Market's Integrated Marketing Communication approach is a solid platform for raising brand recognition in the community. Due to the absence of instruments employed by Solo Art Market to reach a larger market, Solo Art Market's brand awareness is limited to brand recognition. Brand awareness is the amount of brand awareness that requires help, such as a brand list, image list, or brand stamp. Due to brand recognition, consumers need assistance with the items on sale; yet, Solo Art Market's ingenuity in developing appealing messaging can increase public brand awareness of the market's presence.
Strategi Integrated Marketing Communication Mossa Coffee untuk Meningkatkan Brand Awareness Luturmas, Natan; Vanel, Zon; Huwae, George Nicholas
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 7 No. 3 (2023): October
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v7i3.70114

Abstract

Dalam era persaingan bisnis yang semakin ketat dan munculnya berbagai coffee shop di Indonesia Mossa Coffee diharapkan mampu bersaing dengan kompetitor lainnya. Namun, untuk bertahan dan sukses dalam pasar yang kompetitif ini, Mossa Coffee perlu mengembangkan Brand Awareness yang kuat dan berkelanjutan. Penelitian ini bertujuan untuk menginvestigasi dan menganalisis efektifitas strategi Integrated Marketing Communication (IMC) dalam meningkatkan Brand Awareness Mossa Coffee. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Data akan dikumpulkan melalui wawancara mendalam, dokumentasi, dan survey terhadap masyarakat yang datang mengunjungi Mossa Coffee. Data akan dianalisis secara deskriptif untuk mengidentifikasi praktik terbaik dan hambatan yang dihadapi oleh Mossa Coffee dalam upaya meningkatkan Brand Awareness-nya. Hasil dari penelitian ini diharapkan akan memberi wawasan mendalam tentang bagaimana strategi IMC diterapkan dan memengaruhi Brand Awareness Mossa Coffee. Penelitian ini akan membantu menggambarkan praktik dan tantangan yang dihadapi oleh Mossa Coffee dalam upaya membangun Brand Awareness yang kuat. Temuan penelitian ini akan memiliki potensi untuk menjadi panduan bagi pemilik Mossaa Coffee dan praktisi pemasaran dalam memperbaiki strategi mereka.
Strategi Komunikasi Government Relations Pemkot Dalam Usaha Branding Salatiga Sebagai Kota Gastronomi Kurnia, Jessica Meisya; Huwae, George Nicholas
Jurnal Selasar KPI : Referensi Media Komunikasi dan Dakwah Vol 4 No 2 (2024)
Publisher : IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/selasar.v4i2.2274

Abstract

This study focuses on the efforts to brand Salatiga as a Gastronomy City through Government Relations) communication strategies. Salatiga, with its rich cultural and culinary heritage, has significant potential to become a gastronomy city. However, various challenges, such as a lack of coordination among stakeholders and insufficient promotion, hinder the achievement of this goal. The Salatiga City Government seeks to overcome these obstacles through programs that involve multiple parties, but issues such as inconsistent messaging and limited supporting facilities remain. This research aims to analyze the communication strategies used in branding Salatiga as a Gastronomy City and to provide recommendations for enhancing the effectiveness of Government Relations in local tourism development. The research method used is qualitative, involving interviews with the Public Relations team of the Salatiga City Government. The findings indicate that Salatiga's branding strategy is still weak and inconsistent. The Salatiga City Government is expected to maximize the city's gastronomic potential and increase public awareness of Salatiga's branding as a Gastronomy City.
Strategi Komunikasi INEWS TV Dalam Menjalin Kerjasama Sponsorship Pada Program Koalisi Tawa Enzelita, Desy; Huwae, George Nicholas
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24.2 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Television is a medium that business people often use to market their products. On the other hand, television media will receive financial support to run television programs. iNews TV is one of the television media that exists at the national level. iNews TV provides news programs and non-news programs, one of which is the Tawa Coalition program. This research aims to find out iNews TV's communication strategy in establishing sponsorship cooperation and how sponsorship is implemented in the Tawa Coalition program on iNews television. The method used in the research is the descriptive qualitative method. Data was obtained through observation and in-depth interviews with staff at iNews TV. The results show that iNews TV applies three communication strategy theories, namely Pull Strategy, where iNews TV conducts research in designing the Tawa Coalition program airing schedule to see which schedule will provide high performance so that it is easier to reach the audience; Push Strategy which is a communication strategy carried out in the internal environment of iNews TV, in this case the role of the Implementer is needed as a communication bridge between the Sales team and the Production team in implementing sponsorship benefits, and Profile Strategy where iNews TV maintains its image by improving program performance to open up opportunities for sponsorship cooperation. The sponsorship planning strategies carried out are adjusting the target audience of the program and brand (Target Audience Reach), changing the theme of the program and the product to be advertised (Compatibility with Company's or Brand Positioning), and packaging the message that the brand wants to convey in the form of sponsorship benefits (Message Capacity). The sponsorship benefits are implemented through the Pre-Production, Production, and Post-Production stages. At each stage, iNews TV provides a material review to the client to see if the benefit of sponsorship is following what the client wants.
Implementasi Media Spectrum Strategy Model Solo Art Market Untuk Meningkatkan Social Engagement Vanel, Zon; Wijaya, Lina Sinatra; Dewi, Gracelia Audriana; Huwae, George Nicholas
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4642

Abstract

Solo Art Market (SAM) faces challenges in fostering social engagement in an increasingly competitive digital era. This study aims to evaluate the implementation of the Media Spectrum Strategy Model based on the PESO approach (Paid, Earned, Shared, Owned) in SAM’s communication strategy. Using a qualitative descriptive method, the research analyzes the effectiveness of various media types, including social media, websites, and third-party coverage. The findings reveal that the PESO strategy successfully enhances social engagement and strengthens SAM’s reputation. Paid media contributes to broader exposure through a new website, owned media like Instagram provides control over messaging, earned media builds credibility through positive press, and shared media facilitates direct, authentic interaction with the audience. These results suggest that media synergy within the PESO model is effective in fostering stronger relationships between art institutions and their communities. The implications of this study are expected to serve as a strategic reference for other art organizations seeking to enhance social engagement and audience loyalty in the digital age.
Strategi Komunikasi Eksternal Yayasan Omah Owah Dalam Membangun Culture Awareness Masyarakat (Studi Kasus Di Dusun Sokowolu Desa Tajuk Kabupaten Semarang) Hariyani, Nike; Huwae, George Nicholas
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11568

Abstract

Abstrak Indonesia merupakan negara yang memiliki aset kebudayaan yang berlimpah. Salah satu nilai budaya tersebut berada di Dusun Sokowolu yang kental dengan kegiatan kebudayaan. Namun, dikarenakan era globalisasi yang pesat, menyebabkan masyarakat kehilangan minat akan tradisi kebudayaan. Kondisi ini dapat dibaca oleh Yayasan Omah Owah yang pada tahun 2022 melakukan strategi komunikasi eksternal, namun belum sepenuhnya meningkat. Penelitian ini bertujuan untuk mengetahui dan medeskripsikan staretgi komunikasi eksternal Yayasan Omah Owah dalam membangun culture awarennes masyarakat. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi. Hasil penelitian ini menunjukan bahwa Yayasan omah owah melakukan stretegi komunikasi organisasi pada khalayak dengan kegiatan kebudayaan seperti Tiamo Fest: Sokowolu Culture Exhibition 2023, Integrasi sosial media Instargam @tiamo_fest dan youtube Tiamo Scene, Kolaborasi dengan komunitas, Memanfaatkan rangkaian pra-event, TERAS 2023, dan Panggung Omah Owah. Kemudian, strategi komunikasi dari khalayak pada organisasi berfokus pada publikasi yang diproduksi Yayasan Omah Owah dan tingkat kesadaran budaya. Kata Kunci: Yayasan Omah Owah, Culture Awareness, Strategi Komunikasi Eksternal Abstract Indonesia is a country that has abundant cultural assets. One of these cultural values is in Sokowolu Hamlet which is thick with cultural activities. However, due to the rapid globalization era, causing people to lose interest in cultural traditions. This condition can be read by the Omah Owah Foundation which in 2022 carried out an external communication strategy, but has not fully improved. This study aims to determine and describe the external communication strategy of the Omah Owah Foundation in building community culture awareness. The data collection techniques used are observation, interview, and documentation. The results of this study indicate that the Omah Owah Foundation carries out organizational communication strategies to audiences with cultural activities such as Tiamo Fest: Sokowolu Culture Exhibition 2023, Integration of social media Instargam @tiamo_fest and youtube Tiamo Scene, Collaboration with the community, Utilizing pre-event series, TERAS 2023, and Omah Owah Stage. Then, the communication strategy from the audience to the organization focuses on the publications produced by the Omah Owah Foundation and the level of cultural awareness. Keywords: Omah Owah Foundation, Culture Awareness, External Communication Strategy
Co-Authors Agustinus Fritz Wijaya Augie David Manuputty Awallina Yusanda Budhi Kristanto Clarissa Marscalofa Dewi, Gracelia Audriana Enzelita, Desy Gracelia Audriana Dewi Hariyani, Nike Jonathan Jonathan Kurnia, Jessica Meisya Lina Sinatra Wijaya Luturmas, Natan Michelle Imanuela Maria Sirap Nugrahaning Esa Pratiwi Penidas Fodinggo Tanaem Purwoko, Agus Richard Gordon Mayopu Rini Darmastuti Sherlyn Nataniela Zon Vanel