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All Journal Jurnal Manajemen Universitas Bung Hatta Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Elsa Dwi Aprilia
Universitas KH. A. Wahab Hasbullah
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH EKUITAS MEREK DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK MINYAK GORENG PADA MASA PANDEMI COVID-19 Khotim Fadhli; Elsa Dwi Aprilia; Ino Angga Putra
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 2 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i2.19038

Abstract

This study aims to determine the effect of brand equity and consumer behavior on repeat purchases. This type of research uses quantitative research. The data collected in this study used questionnaires or submitted written questions to collect data from respondents with a total of 79 respondents. Respondents were taken from the customers of the Mitra Swalayan Jombang store. The data were processed using multiple linear regression analysis using the SPSS version 26 computer program. This study showed positive and significant results from the influence of brand equity variables (X1) and consumer behavior (X2) on the repurchase variable (Y). Brand equity against repurchase is a component that must exist. Because brand equity will make the product attractive to consumers and people are looking for to consume again. Consumer behavior towards repurchase is something that must be known by a marketer in order to understand how consumers make decisions or choose the goods to be purchased. Based on the results of this study, several conclusions can be drawn, that brand equity and consumer behavior variables affect repeat purchases at Mitra Swalayan Jombang.
Pendampingan Kewirausahaan Home Industry Ibu-Ibu PKK Desa Mojokambang Kabupaten Jombang Iin Baroroh Ma'arif; Yuyun Bahtiar; Elsa Dwi Aprilia
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2020): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v1i1.1032

Abstract

Palaksanaan kegiatan pengabdian pada masyarakat ini dilakukan oleh timpelaksana di desa Mojokambang kecamatan Bandarkedungmulyo kabupaten Jombang. kegiatan pengabdian ini berupa seminar kewirausahaan untuk membantu para pelaku wirausaha (home industry) agar lebih bersemangat dalam menjalankan usaha rumahannya. Tujuan dari kegiatan ini membantu para wirausaha home industry mulai dari bagaimana cara pembuatan produk yang higienis, cara membuat label agar menarik minat pembeli serta cara pengemasan (packaging) produk tersebut.Metode yang digunakan dalam adalah workshop serta pelatihan dan pendampingan.Hasil dari kegiatan pengabdian ini sangat membantu para wirausaha di desa Mojokambang ini.
Co-Authors Bahtiar, Yuyun iin baroroh ma'arif Ino Angga Putra Khotim Fadhli