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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Manajemen Universitas Bung Hatta Jurnal Pengabdian Kepada Masyarakat
Andria Ningsih
Institut Teknologi dan Bisnis Haji Agus Salim Bukittinggi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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KUALITAS PELAYANAN, PRODUK DAN PROMOSI SEBAGAI VARIABEL INTERVENING UNTUK MELIHAT LOYALITAS KONSUMEN PENIKMAT COFFEE DI KOTA BUKITTINGGI Andria Ningsih; Eka Hendrayani; Mike Triani; Mustika Lukman Arief
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19985

Abstract

Changes in consumer desires today have a lot of positive impacts on entrepreneurs, especially coffee shops. Sometimes people prefer to come just to enjoy just a drink according to the menu provided at the cafe. This study aims to determine the effect of service quality, product effect on promotion, whether the effect of service and product quality has a direct effect on consumer loyalty and service and product quality affect consumer loyalty through promotion. The population is consumers who often come to the cafe. Sampling using the technique of accidental sampling, the number of respondents as many as 100. The method of data collection using observation, and questionnaires, descriptive data analysis techniques, classical assumption test and path. The findings obtained are the quality of service and product quality have an effect on promotion, service quality has a direct effect on consumer loyalty, while the product has no effect on consumer loyalty through promotion. Although consumers do not pay attention to the quality of the products offered, the quality of taste should be maintained, so that new and old customers continue to come to visit the KOPIGO Bukittinggi cafe  
BRAND IMAGE SEBAGAI MEDIASI PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PONDOK RAOS DI KOTA SOLOK Eka Hendrayani; Andria Ningsih; Mike Triani; Mustika Lukman Arief
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19986

Abstract

Business actors are required to be observant in seeing the opportunities that exist so that later they can continue to compete and survive in the business world. It takes a precise marketing strategy to inform and communicate products and prices to consumers. This study aims to determine the effect of promotion and price on purchasing decisions, whether it has a direct effect on purchasing decisions and promotions and prices have an indirect effect on purchasing decisions through brand image. The sampling technique used was accidental sampling. The population is respondents who often come and visit Pondok Raos. The sample is 196. Data collection methods are observation and questionnaires. The analytical technique used is the Path of SPSS version 17 program. The findings obtained by promotion and price affect purchasing decisions through brand image. Promotion is one of the effective media to inform consumers about products. The conclusion of this study is that brand image has a role as a mediating variable between promotion and price on consumer purchasing decisions in Pondok Raos, Solok City.
Persepsi PERSEPSI, KUALITAS LAYANAN ANTAR JEMPUT PRODUK DANA TERHADAP KEPUASAN PELANGGAN PT. BPR PEJUANG DHARMA EMPAT LIMA Delfi Hurnis; Andria Ningsih; Mike Triani
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 1 (2023): Article Research Volume 6 Number 1, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i1.1021

Abstract

Penelitian ini bertujuan menguji dan menganalisis Pengaruh Persepsi, Kualitas Layanan Antar Jemput Produk Dana Terhadap Kepuasan Pelanggan PT. BPR Pejuang Dharma Empat Lima di daerah Pakan Kamih Bandar dalam kec. Situjuah Limo Nagari kab. Lima Puluh kota Sumatera Barat.. Populasi yang akan digunakan sebagai penelitian adalah nasabah yang menabung dan melakukan transaksi di PT.BPR Pejuang Empat Lima yang berjumlah 100 nasabah. Teknik pengambilan sampel pada penenlitian ini dilakukan dengan cara accidental sampling (yang mudah dihubungi). Pada penelitian ini desain yang digunakan adalah berdasarkan metode pengumpulan data yaitu penelitian survei. Jenis data dalam penelitian ini adalah data kualitatif, dan data kuantitatif. Data yang berhasil dikumpulkan akan dianalisis secara deskriptif dan analisis data dengan menggunakan PLS. Hasil analisis menunjukkan bahwa Persepsi tidak berpengaruh signifikan terhadap Kepuasan Nasabah. Persepsi berpengaruh signifikan terhadap kualitas pelayanan antar jemput produk dana secara langsung kerumah nasabah dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan nasabah.
PENGARUH CUSTOMER EXPERIENCE, CUSTOMER EXPECTATION TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY D′ BESTO CHICKEN & BURGER Andria Ningsih; Delfi Hurnis
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1240

Abstract

This study aims to test and analyze how the influence of Customer Experience and Customer Expectation on Customer Satisfaction Customer Loyalty and how the influence of Customer Satisfaction on Customer Loyalty D′ BestO Chicken & Burger in the city of Bukittinggi. The population that will be used as research is consumers who shop at outlets throughout the city of Bukittinggi, totaling 100 people. The sampling technique in this research was carried out by means of a purposive sampling method. In this study the design used was based on data collection methods, namely survey research. The types of data in this study are qualitative and quantitative data. The collected data will be analyzed descriptively and processed using PLS version 4.0. The results of the analysis show that Customer Experience has a significant effect on Customer Satisfaction and Customer Loyalty, Customer Expectation has a significant effect on Customer Satisfaction and Customer Loyalty and Customer Satisfaction has a significant effect on Customer Loyalty.
Pengelolaan Manajemen Operasional SDM Dalam Usaha Pembuatan Kerupuk Kamang Dona Amelia; Andria Ningsih; Delfi Hurnis; Muhammad Nazif; Eka Hendrayani
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2022): Desember: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v1i4.56

Abstract

PKM ini dilakukan di KWT UP3HP Indah Sari di Jorong Ladang Darek, Nagari Kamang Hilia, Kec. Magek, Kab. Agam. Saat ini KWT UP3HP Indah Sari menghadapi berbagai hambatan terkait pembagian tugas dan pola produksi produk, banyak pesanan yang datang namun tidak bisa terpenuhi semuanya karena belum tepatnya pengelolaan manajemen operasional yang diterapkan. Manajemen sumber daya manusia merupakan suatu proses menangani berbagai masalah pada ruang lingkup karyawan, pegawai, buruh, manajer dan tenaga kerja lainnya untuk dapat menunjang aktivitas organisasi atau perusahaan demi mencapai tujuan yang telah ditentukan. Untuk mengatasi sejumlah permasalahan yang dihadapi kelompok ini dibutuhkan solusi dengan strategi manaajemen SDM secara optimal. Metode yang digunakan dalam memberikan penyuluhan dan pelatihan pengabdian masyarakat ini adalah pretest, ceramah, media penyuluhan, dan postest. Berdasarkan hasil dan pembahasan, dapat disimpulkan bahwa kegiatan pengabdian ini memberikan hasil yang positif. Karena kegiatan ini dapat membantu KWT UP3HP Indah Sari memahami tentang perlunya manajemen SDM dan produksi dalam pembuatan produk kerupuk kamang agar mempunyai mutu dan kualitas bersaing. Sehingga bisa memenuhi target pesanan yang ditetapkan.
PERAN WORD OF MOUTH MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KULINER Andria Ningsih; Delfi Hurnis
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1515

Abstract

This research aims to test and analyze how the influence of word of mouth mediates social media marketing on purchasing decisions. The population that will be used as research is 100 people. The sampling technique in this research was carried out using a purposive sampling method. The design used in this research is based on survey research hypothesis testing method data. The types of data in this research are qualitative and quantitative data. The collected data will be analyzed descriptively and processed using PLS version 4.0. The results of the analysis show that Social Media Marketing significantly strengthens the influence on Purchasing Decisions, Word of Mouth significantly strengthens the influence on Purchasing Decisions. And Word of Mouth significantly weakens the negative influence of Social Media Marketing on Purchasing Decisions.
Co-Authors Delfi Hurnis Dona Amelia Eka Hendrayani Muhammad Nazif Mustika Lukman Arief, Mustika Lukman Triani, Mike