Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Siasat Bisnis Jurnal Manajemen Solusi: Jurnal Kajian Ekonomi dan Bisnis Jurnal Riset Akuntansi dan Keuangan Jurnal Riset Manajemen dan Bisnis Jurnal Ar Ro'is Mandalika (Armada)
Petra Surya Mega Wijaya
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
Hubungan Brand Equity dan Minat Konsumen: Studi Kasus Perubahan Merek Produk Elektronilk Nasional-Panasonic menjadi Panasonic Petra Surya Mega Wijaya; Anita Puspitasari
Jurnal Riset Manajemen dan Bisnis Vol 1, No 1 (2006): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2006.11.185

Abstract

It is known that brand has the power to attract consumer to buy a product or some services being represented. It also has the role to help the producers to achieve their sales target. Hence, construct a brand in a vigilant way is essential, prior to the competitive advantage that witl be gafned through it. Recently, there is a phenomenon when firms tend to reconstruct their old brand to o new brand name. In Indonesia, one of them is the case of the brand called National-Panasonic, which have been replaced by a new brand name Panasonic. The changing of theNational-Panasonic can obviously notice by the vanishing of this brand name in the Indonesia electronic market.Based on the cose of Panasonic, this research aim to examine the relationship between brand awareness, brand association, perceived quality, brand loyalty, and consumers' intention to buy. Furthermore this research also examines the relationship between brand equity and consumers intention to buy.For about 100 data were collected which comes fro* peoplereside in Surakarta-Central of Java, who have an experience on using the brand. Afterward the data are analyzed using the correlation method. The results show that brand awareness; brand association, perceived quality, brand loyalty, and brand equity are correlated with consumer's intention to buy.Keywords: Brand equity, brand owarness, brand loyalty, consumer's intention to buy
Pengaruh Atribut Produlq Atribut Layanan, dan Atribut PembeHan terhadap Kepuasan Konsumen BEE'S F'amily Resto di Galeria MaIl Yoryakarta Petra Surya Mega Wijaya; Debora S Suradal
Jurnal Riset Manajemen dan Bisnis Vol 4, No 2 (2009): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2009.42.214

Abstract

Todcy, companies arc trying to do their best to satisfy crtstoners with their services and pro&rcts. They do vaious endcavors for the sa.ks of the astomer. Arnang these are improving tlrc qmlity of services, products, and axtomer relations. According to empirical research, there are three variables that shqe the customers' satisfactioA these are products attributes, services attributes and Trurchase attrib*es. Starting from the empirical .ftndW, this research ailned at uamining whether prodrct attributes, service attributes, and purchase attrihrtes influenced the anstomer satisfaction.  The research data was takcn from the anstomers of Bee's Family Resto at Galeria Mall, Yognkarta. One hundred customers were selected randomly to respond to some prepared qtestiotts in order to answer the research objectiws. This research wed Double Linear Regression to analyze the data collected.  The research result shmved that product attributes and purchase attributes hod a signifrcant inJluence on the c'nstometrs' satisfaction whereasthere was no significant influence between services attributes variable and cttstotners' I atisfaction.Keywords: Product Attributes, Sentices Attributes, Purchase Attributes,Customers' Satisfaction, Double Linear Regression, and Bee'sFamily Resto
PENGARUH KUALITAS, PERSEPSI NILAI, DAN CITRA TERHADAP KEPUASAN PENUMPANG BUS TRANSJOGJA Petra Surya Mega Wijaya
Jurnal Riset Manajemen dan Bisnis Vol 6, No 2 (2011): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (664.667 KB) | DOI: 10.21460/jrmb.2011.62.64

Abstract

The purpose of this study is to examine the effect of core quality, relational quality, perceived value, image towards TransJogja bus passenger’s satisfaction. A random sample of 100 was drawn from passengers in halt areas and another places. They have used TransJogja buses for at least three months. This study shows that core quality and relational quality have influence on the TransJogja bus passanger’s satisfaction, meanwhile perceived value and image have not influence on TransJogja bus passenger’s satisfactionKeywords: core quality, relational quality, perceived value, image, passenger’s satisfaction
Pengaruh Emotional Branding and Brand ldentity Terhadap Loyalitas Konsumen Coffee Shop di Yogyakarta Petra Surya Mega Wijaya; Jonathan Herdioko
Jurnal Riset Manajemen dan Bisnis Vol 5, No 1 (2010): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2010.51.220

Abstract

The coffee shop industry in Yogtakarta is growing rapidly. Somelocatiotu arotmd the campuses become the strategic locations for the coffee shops. These shops are altractive alternatives for the people especially the stadents for discttssions or social interactions. They offer variuts serttice alternatives in accordancewith their segments. on cmerage, the industry offersaffardable prices for all Hnds of ctstomers especially students with qcellent senices. The competition among the shops is diverse to attract costumers in forns of the menus, drinb, hotspotfacility, live music, etc.Nearly every night especially on Scurdays or &ring holidays, thecoffee shops become the main destinations of people. The phenomenon is interesting to study especially the attitudes of the castomers of the coffee shops in Yogtalrarta. With the reason, this research attempts to see the influmce ofemotional branding and brand identity on the loyalty of the anstomers of the coffee shops in Yogtakarta.To lotow the inJluence, there were 200 questionnatres distributed to the people who have visited od shopped in the coffee shops in Yogtalarta &tring six montlzs since this research began. The analysis instrwnent to arutwer the lrypothesis is Strtrctural Equation Model (SEM).  The analysis indicates o significant influence on the relational vwiable on the brand as person, the fue serutes uperierce variable toward the brand as prgfluct, the imagery variable toward the brands as pro&tct, thebrand as person, and the Walty, as well as the brond as person variable toward loyalty. In addition, there is a non-signiJicant inJluence, namely the relatiorwl variable toward the brod as product, and loyalty, the five-serce wperience voriable toward the brmtd as person and loyalty, as weli the brondvriable as product toward loyalty.Kelwords: Emotional Branding, Brand ldentity, Loyalty, SEM, Coffee Shop Industry
Karakteristik Kewirausahaan dan Pengaruhnya Terhadap Keinginan Berwirausaha (Studi Kasus: Universitas Kristen Duta Wacana) Sisnuhadi Sisnuhadi; Petra Surya Mega Wijaya
Jurnal Riset Manajemen dan Bisnis Vol 3, No 1 (2008): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2008.31.202

Abstract

Entrepreneurship recently becomes essentials as an indicator of countrtes' economic development. Some developed countries such as America, (JK, France and Japan happen to be an obvious example on how economic development is significantly affected by the growth of ,entrepreneurship. Due toits significant effect, many believe that entrepreneurship can enhance the wealth of the community, create job opportunities, provide new products and services, and contribute large number of tax paid to the govemment. The objectives of this research are to identify entrepreneurship characteristics an^d to determine the effect of those characteristics on theintention to be an entrepreneur. The 100 students of Duta Wacana Christian University wilt be used as a sample, except for student on the depar-trnent of Theology. Using two methods of data analysis, namely, Cochran Test,,and Multiple Regression, the results shows six prevailing characte:ristics af entrepreneurship that are; 1) learn from past experiences, 2) self-goveming personality, 3) competitive personality, 4) challenge-seeker personality, 5) future oriented personality, and 6) motivation. Furtherrnore, the result also finds that amongst six characteistics, only challenge-seeker personality candemonst:rate significant effect on intention to be an entrepreneur.Keywords: Entrepreneurship characteristics, intention, Cochran, multipleregression
Prxgaruh Citra Merek terhadap Loyatitas Konsumen Starbucks Coffee di Yograkarta Petra Surya Mega Wijaya
Jurnal Riset Manajemen dan Bisnis Vol 3, No 2 (2008): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (33524.542 KB) | DOI: 10.21460/jrmb.2008.32.208

Abstract

Todoy, the compailion in htsiness is getting hrder and horder, especially in the global crisis. A compofiy is rct only required to be effrcient, htt also to be able to be competitively acellent. The compory whbh is competitively qcellent is supposed a be able to win the competition.  Competitive qcellence may be achieved if the company does not only rely on its own tmiqueness, but also sorne uniqueness simultqteously owned fu that comporry. One of the company's tmiqueness, which can be used to rerchcompetitive ucellence, is brand image. Brand imoge is the compilation of association perceived by a anstomer towards a certain brand (Simarnora, 2004). Brand image consists of 3 dilnensions, i.e. 1) corporation image, 2) user image, and 3) product image. The resemch obiect was Starbucks Coffeeat Ambarubno Plaza Yogtakmta. This research aimed at testing the in/luence of corporation image, user image, ond pro&tct irnage on the cTtstomer loyalty of Starbucks Coffee.The sample was 100 respondents who have visited and bouglrt the products offered by Storbucl* Coffee in Yogtakarta. The Double Linear Regression analysis was employed to dnswer the reseorch obiectives. The research result uplained that there were positive atd significant influences between corporation image and pro&tct image on the c'ustorner loyalty of Snrbucb Coffee. An interesfingfind@was the result showing thatthere was negative and no significant intluences of user image on the customer loyalty of Snrbucfu Coffee.Keywotds: Brand Image, Corporation Image, (Jser Image, Product Image, Customer loyatty, Double Linear Regression, Starbucla Coffee
PENGARUH SATISFACTION, SERQUAL, DAN BRAND CREDIBILITY TERHADAP BRAND LOYALTY GO-JEK DI YOGYAKARTA Petra Surya Mega Wijaya
Jurnal Riset Manajemen dan Bisnis Vol. 11 No. 2 (2016): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v11i2.192

Abstract

ABSTRACT The phenomenon of Go-jek that booming in Yogyakarta lately, this study tries to analyze from the standpoint of consumer loyalty Go-jek and the variables that affect the formation of loyalty. A number of variables that influence consumer loyalty among them is satisfaction, servqual, and brand credibility, while servqual itself is influenced by two variables: brand image, and brand trust. The research quation is whether the brand image and brand trust affects servqual, whether servqual affect satisfaction, and whether servqual, satisfaction and brand credibility affect brand loyalty. A total of 200 questionnaires were distributed to customers in Yogyakarta Go-jek using purposive sampling method. Processing data using SEM. The results showed that all hypothesis can be supported. Keyword: Brand image, brand trust, servqual, satisfaction, brand credibility, brand loyalty, SEM, Go-jek. ABSTRAK Fenomena Go-Jek yang booming di Yogyakarta akhir-akhir ini, penelitian ini mencoba untuk menganalisis dari sudut pandang loyalitas konsumen Go-Jek dan variabel-variabel yang mempengaruhi pembentukan loyalitas. Sejumlah variabel yang mempengaruhi loyalitas konsumen di antara mereka adalah kepuasan, servqual, dan kredibilitas merek, sementara servqual itu sendiri dipengaruhi oleh dua variabel: citra merek, dan kepercayaan merek. The quation penelitian adalah apakah citra merek dan merek kepercayaan mempengaruhi servqual, apakah servqual mempengaruhi kepuasan, dan apakah servqual, kepuasan dan kredibilitas merek mempengaruhi loyalitas merek. Sebanyak 200 kuesioner didistribusikan ke pelanggan di Yogyakarta Go-Jek menggunakan metode purposive sampling. pengolahan data menggunakan SEM. Hasil penelitian menunjukkan bahwa semua hipotesis dapat didukung. Kata kunci: Citra merk, kepercayaan merk, servqual, kepuasan, kredibilitas merk, loyalitas merk, SEM, Go-jek.
PENGARUH KUALITAS, PERSEPSI NILAI, DAN CITRA TERHADAP KEPUASAN PENUMPANG BUS TRANSJOGJA Petra Surya Mega Wijaya
Jurnal Riset Manajemen dan Bisnis Vol. 6 No. 2 (2011): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v6i2.237

Abstract

ABSTRACT The purpose of this study is to examine the effect of core quality, relational quality, perceived value, image towards TransJogja bus passenger’s satisfaction. A random sample of 100 was drawn from passengers in halt areas and another places. They have used TransJogja buses for at least three months. This study shows that core quality and relational quality have influence on the TransJogja bus passanger’s satisfaction, meanwhile perceived value and image have not influence on TransJogja bus passenger’s satisfaction Keywords: core quality, relational quality, perceived value, image, passenger’s satisfaction
The Impact of the One-Stop Integrated Service of the Department of Education and Youth on the Acceleration of Educational Administration Darmaji, Fransiscos Xavirius; Wijaya, Petra Surya Mega
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 3 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i3.5071

Abstract

This study explores the impact of the One-Stop Integrated Service (OSS) of the Department of Education and Youth on the acceleration of educational administration. The implementation of OSS aims to streamline administrative processes, improving efficiency and responsiveness within the education sector. Using a mixed-methods approach, the research evaluates how OSS has influenced the speed and quality of educational service delivery. Data was collected through surveys and interviews with key stakeholders including administrative staff, educators, and policy makers. The findings reveal that OSS has significantly reduced the time required for processing educational documents, thereby enhancing service accessibility and transparency. Moreover, the study highlights challenges such as resource limitations and the need for continuous staff training to maintain the effectiveness of the OSS model. The results suggest that the OSS framework plays a crucial role in accelerating educational administration, contributing to the overall improvement of the education system. This research provides valuable insights into the implementation of integrated service systems in educational governance, offering recommendations for further optimization and scalability.
Co-Authors Anita Puspitasari Christina Teguh Darmaji, Fransiscos Xavirius Debora S Suradal Deddy Chandra Fahmy Radhi Istriani, Ety Jefri Jefri Jonathan Herdioko Maklon Haiti Sisnuhadi Sisnuhadi Widya Martina