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p-Index From 2021 - 2026
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All Journal Efektor Journal of Management and Creative Business Journal of Humanities and Social Studies KIC
Sri Aliami
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Internal and External Factors of Consumer Behaviour: Phenomenon in Buying Decisions at the Keboen Rodjo Restaurant, Kediri Sri Aliami; Samari; Faisol
Efektor Vol 9 No 1 (2022): Efektor Vol.9 No.1 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v9i1.16454

Abstract

R A restaurant is a business that sells goods and services. The fact shows the restaurant business competition is very tight. The management team needs to be equipped with an understanding of consumer behavior as an influencing factor in decision-making, both internally and externally. In fact, consumer behavior analysis rarely gets the attention of companies. The companies tend to focus on aspects of the marketing mix and customer service. The manager of a company can use it as a reference by understanding the reasons consumers buy to solve the company’s problems. The study aimed to analyze the influence of internal and external factors on consumer behavior both separately and together on purchasing decisions at Keboen Rodjo Kediri Restaurant. Internal factors of consumer behavior include personality, motivation, self-perception, learning, and self-concept. While external factors include culture, social class, reference groups, and family. Purchase decisions are characterized by product selection, brand choice, dealer choice, visit time, and the number of purchases. The research population is all consumers at Keboen Rodjo Kediri Restaurant. The research sample is 60 respondents with an accidental sampling technique. Data were collected through a questionnaire using multiple linear regression analysis techniques. The results of the study prove that internal and external factors have a significant effect separately or jointly on purchasing decisions.
THE ROLE OF SERVICE QUALITY, PRICES AND PROMOTIONS ON CUSTOMER SATISFACTION WEDDING ORGANIZER LISKA NGANJUK Handik Dwi Santoso; Sri Aliami; Susi Damayanti
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 03 (2024): AUGUST 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

The background of this research is that competition for wedding organizers is increasing, so the Liska Nganjuk Backdrop service company can win the competition by consistently delivering higher quality services compared to competitors and higher than customer expectations. Therefore, consumers are now starting to become smarter. and selective in choosing the products and services they will use. This research aims to test and determine the significance of service quality on consumer satisfaction of Wedding Organizer Liska Nganjuk, price on consumer satisfaction of Wedding Organizer Liska Nganjuk and promotion on consumer satisfaction of Wedding Organizer Liska Nganjuk. The research was carried out using a quantitative approach with a sample of 40 respondents, data was collected through distributing questionnaires and analyzed using the classic assumption test, multiple linear regression, coefficient of determination, t test, and f test with SPSS 27 software. The results of this research are (1) service quality has significant influence on consumer satisfaction. (2) price has a significant influence on consumer satisfaction. (3) promotions have a significant influence on consumer satisfaction. (4) service quality, price and promotion simultaneously have a significant effect on Backdrop Liska Nganjuk consumer satisfaction.
Application of Content Marketing in Building Brand Awareness on Instagram Aji Prasojo; Sri Aliami
Journal of Management and Creative Business Vol. 2 No. 2 (2024): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i2.2284

Abstract

To reach a broader market, businesses that develop in the digital era require innovation and creativity. Business actors must have an excellent digital marketing strategy to promote the goods being sold. Good content marketing to introduce products on social media can increase brand awareness. This research aims to find out how to use content marketing to increase brand awareness of Bakpia Masaji on Instagram. This research uses a descriptive qualitative approach involving interviews and direct observation. The results show that content marketing used to increase brand awareness of Bakpia Masaji on Instagram has a positive effect on customers through informative, exciting and relevant marketing content.
The Effect of Service Quality and Hajj Financing on Customer Satisfaction at the Bank Muamalat Indonesia Kediri Branch Office Company Anjely Priwindhasari, Echa; Sri Aliami
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jwk4r395

Abstract

Research aim : To determine the effect of service quality and Hajj financing partially and simultaneously on the level of customer satisfaction at Bank Muamalat Indonesia Kediri Branch Office. Design/Methode/Approach : This research is descriptive research with a quantitative approach. Data collection techniques by distributing questionnaires to 30 customers online via google form. The data analysis technique uses multiple linear regression after going through the classical assumption test. Research Finding : The results of the study prove that service quality affects satisfaction, Hajj financing affects satisfaction, service quality and Hajj financing simultaneously affect customer satisfaction at Bank Muamalat Indonesia Kediri Branch Office. Theoretical contribution/Originality : This research provides insight into the development of science in the form of theoretical studies, especially related to service quality and Hajj financing that can affect customer satisfaction levels. Practitionel/Policy implication : This research can be used as one of the materials in the decision making of Bank Muamalat leaders in designing marketing strategies and as a basis for designing customer service formulations, as well as making it easier to formulate prices related to the transparency of Hajj financing, so that customers really get the value of satisfaction in totality. Research limitation : The intensity of research time, the elaboration of indicators into research instruments, research subjects of 30 customers at Bank Muamalat, research studies only focus on satisfaction influenced by service quality and financing in the context of price, and in the process of collecting data through questionnaires sometimes does not show the actual opinion of respondents, so that research results cannot be generalized
Co-Authors Aji Prasojo Anjely Priwindhasari, Echa Faisol Handik Dwi Santoso Samari Susi Damayanti