Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
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This Author published in this journals
All Journal Journal of Management and Creative Business Journal of Humanities and Social Studies
Sri Aliami
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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THE ROLE OF SERVICE QUALITY, PRICES AND PROMOTIONS ON CUSTOMER SATISFACTION WEDDING ORGANIZER LISKA NGANJUK Handik Dwi Santoso; Sri Aliami; Susi Damayanti
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 03 (2024): AUGUST 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

The background of this research is that competition for wedding organizers is increasing, so the Liska Nganjuk Backdrop service company can win the competition by consistently delivering higher quality services compared to competitors and higher than customer expectations. Therefore, consumers are now starting to become smarter. and selective in choosing the products and services they will use. This research aims to test and determine the significance of service quality on consumer satisfaction of Wedding Organizer Liska Nganjuk, price on consumer satisfaction of Wedding Organizer Liska Nganjuk and promotion on consumer satisfaction of Wedding Organizer Liska Nganjuk. The research was carried out using a quantitative approach with a sample of 40 respondents, data was collected through distributing questionnaires and analyzed using the classic assumption test, multiple linear regression, coefficient of determination, t test, and f test with SPSS 27 software. The results of this research are (1) service quality has significant influence on consumer satisfaction. (2) price has a significant influence on consumer satisfaction. (3) promotions have a significant influence on consumer satisfaction. (4) service quality, price and promotion simultaneously have a significant effect on Backdrop Liska Nganjuk consumer satisfaction.
Application of Content Marketing in Building Brand Awareness on Instagram Aji Prasojo; Sri Aliami
Journal of Management and Creative Business Vol. 2 No. 2 (2024): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i2.2284

Abstract

To reach a broader market, businesses that develop in the digital era require innovation and creativity. Business actors must have an excellent digital marketing strategy to promote the goods being sold. Good content marketing to introduce products on social media can increase brand awareness. This research aims to find out how to use content marketing to increase brand awareness of Bakpia Masaji on Instagram. This research uses a descriptive qualitative approach involving interviews and direct observation. The results show that content marketing used to increase brand awareness of Bakpia Masaji on Instagram has a positive effect on customers through informative, exciting and relevant marketing content.
Co-Authors Aji Prasojo Candra Fery Setiawan Faisol Handik Dwi Santoso Poniran Yudho Leksono Samari Susi Damayanti Yesi Ayu Puspita Rini