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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan ADM : Jurnal Abdi Dosen dan Mahasiswa Global Leadership Organizational Research in Management Proceeding of The International Conference on Management, Entrepreneurship, and Business
Aji Prasojo
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Personal Branding Evy Merdika to Build Public Perception on Instagram Aji Prasojo; Imam Mukhlis
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 1 (2024): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i1.1132

Abstract

The development of technology and information continues to grow to meet human needs, with the rapid development of technology and information on social media making it easier for people to improve their self quality, namely personal branding. Evy merdika carries out personal branding by using instagram as a medium to build good public perception. Instagram is used to facilitate communication with the public with the character they have, as well as forming a personal branding about themselves. This research uses a qualitative approach with a descriptive research type. Data collection techniques use primary data and secondary data, primary data is carried out through direct interviews with evy merdika as the informant, secondary data through documentation, documents in research using photos, articles in instagram account uploads. The results of personal branding research conducted by evy merdika on her instagram account, @evymerdika, show that evy merdika builds a good public perception and provides inspiration for the younger generation to continue creating, working and getting a good education. The results of this research show that evy merdika focuses on one area of professionalism, public speaking skills, and the ability to organize events. Based on public perception, evy merdika is described as a woman who is passionate about achieving a better life through work, hobbies and the business she has built. Personal branding on instagram shows how evy merdika carries out daily activities to show her value to other people, so that people can trust her more.
Dhoho Street Fashion (DSF): Government Strategy In Creating Brand Image Of Tenun Ikat Bandar Kidul Kediri Aji Prasojo; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1790

Abstract

Dhoho street fashion is held every year, the kediri city government tries to introduce tenun ikat bandar kidul. Tenun ikat bandar kidul is unique because it reflects the culture, tourism and social conditions of the kediri community. Tenun ikat bandar kidul has become a global fashion concern because of its detailed manufacturing process, motifs and colors that reflect kediri's identity. The research was conducted using interviews, direct observation of tenun ikat entrepreneurs in bandar kidul, and the dhoho street fashion event. With the hope that people can wear clothes made from traditional tenun ikat bandar kidul fabric, dhoho street fashion seeks to introduce tenun ikat bandar kidul products to the wider community with the aim of creating a brand image. The results of this research show that the existence of dhoho street fashion which is organized by the government and stakeholders can create a good brand image for tenun ikat bandar kidul.  
The Role of Digital Marketing Transformation Trends on Purchase Intention Aji Prasojo; Sudarmiatin Sudarmiatin
Global Leadership Organizational Research in Management Vol. 2 No. 2 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i2.1079

Abstract

Media marketing channels are developing very rapidly in the current era. Conventional marketing is becoming digital marketing, a good innovation in promoting a product or service. To win competition in the era of digital transformation, business people must be able to adapt. One digital marketing strategy is a promising option and has the opportunity to reach a wider market. The research was conducted on Instagram @osaka_organizer. This research aims to find out how the role of digital marketing can increase purchasing interest. This research uses a qualitative descriptive method involving direct observation and interviews. Studies show that Osaka Organizers' digital marketing strategy to increase consumer buying interest via Instagram has a positive impact.
Application of Content Marketing in Building Brand Awareness on Instagram Aji Prasojo; Sri Aliami
Journal of Management and Creative Business Vol. 2 No. 2 (2024): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i2.2284

Abstract

To reach a broader market, businesses that develop in the digital era require innovation and creativity. Business actors must have an excellent digital marketing strategy to promote the goods being sold. Good content marketing to introduce products on social media can increase brand awareness. This research aims to find out how to use content marketing to increase brand awareness of Bakpia Masaji on Instagram. This research uses a descriptive qualitative approach involving interviews and direct observation. The results show that content marketing used to increase brand awareness of Bakpia Masaji on Instagram has a positive effect on customers through informative, exciting and relevant marketing content.
Strategi Pemanfaatan E-Commerce untuk Meningkatkan Daya Saing Ekspor UMKM Craft di Indonesia Aji Prasojo; Yogi Dwi Lestari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2107

Abstract

This study aims to explore the strategic role of e-commerce in increasing the export of handicraft products by Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a case study on CV. Palm Craft in Kediri. In the context of globalization and digitalization, e-commerce is an important means for MSMEs to reach the international market, especially in the midst of the challenges of the COVID-19 pandemic that limit conventional export activities. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The main focus of this study is how CV. Palem Craft utilizes various digital platforms such as social media (Instagram, Facebook), marketplaces (Tokopedia, Shopee), and global platforms (Amazon, Etsy) to expand market access, build product branding, and increase the selling value of local handicrafts. The results of the study show that the strategic use of e-commerce has helped companies overcome export barriers such as limited distribution networks, logistics constraints, and lack of international promotion. In addition, e-commerce also allows CVs. Palem Craft to build direct relationships with global consumers, get faster feedback, and make product adjustments according to market needs. This research also identifies supporting factors such as digital literacy, product quality, and production capacity as crucial aspects in the success of e-commerce strategies.  The implications of this study provide relevant insights for other MSMEs that want to develop exports through the use of digital technology. Continuous support from the government and related institutions is needed in terms of training, access to capital, and digital export facilitation so that Indonesian MSMEs can compete in the global market in a sustainable manner.  
Consumer Decision Making and Marketing Techniques : New Insights into Higher Education in the Digital Era Widyatmoko Widyatmoko; Tri Esti Rahayuningtyas; Aji Prasojo
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i2.58

Abstract

This study aims to examine consumer decision-making regarding marketing techniques in higher education institutions in the digital era. As technology advances and competition among universities intensifies, it is crucial for educational institutions to understand the factors influencing prospective students' decisions in choosing a university. The research employs a quantitative approach through surveys involving prospective students from various universities, as well as interviews with education marketing professionals. The findings reveal that the use of social media, personalized digital marketing, and alumni testimonials have a significant impact on influencing prospective students' decisions. This study provides new insights into the importance of adaptive, data-driven marketing strategies for attracting prospective students in the digital age. The significance of this research lies in its ability to offer guidance to higher education institutions in designing more effective and relevant marketing techniques that meet the needs of today's consumers.
Pengembangan Kampung Keren Di Kelurahan Sukorame Kecamatan Mojoroto Kota Kediri Restin Meilina; Bambang Agus Sumantri; Aji Prasojo; Basthoumi Muslih; Sigit Wisnu Setya Bhirawa; Rino Sardanto; Moch. Wahyu Widodo
ADM : Jurnal Abdi Dosen dan Mahasiswa Vol. 1 No. 2 (2023): ADM : Jurnal Abdi Dosen dan Mahasiswa
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurnaladm.v1i2.221

Abstract

Upaya mengatasi jumlah sampah di Indonesia menjadi salah satu perhatian pemerintah salah satunya dengan pembentukan Bank Sampah di wilayah-wilayah Indonesia melalui kementrian lingkungan hidup. Kelurahan Sukorame Kota Kediri memiliki komitmen kuat dalam mengurangi sampah melalui kegiatan bank sampah dan pembuatan kerajinan dari daur ulang sampah dimana hal ini menjadi potensi kampung keren sebagai misi kota kediri memperkuat perekonomian daerah berbasis potensi unggulan daerah dan pengembangan ekonomi kreatif yang berkeadilan. Kegiatan pengabdian ini bertujuan untuk pengembangan potensi kelurahan Sukorame menjadi kampung keren. Kegiatan dilakukan dengan 3 tahap yaitu pelatihan produksi, pelatihan pemasaran, dan pendampingan pembentukan koperasi. Hasil kegiatan ini adalah peningkatan ketrampilan warga kelurahan Sukorame dalam produksi dan pemasaran produk daur ulang sampah sebagai unit bisnis kampung keren kelurahan Sukorame, serta pengelolaan koperasi sebagai badan usaha yang menaungi unit bisnis kampung keren. Dari penilaian kriteria kampung keren kategori lingkungan, Kelurahan Sukorame sudah memenuhi pembentukan kampung keren. Jika disetujui nama yang diusulkan adalah “Kampung Kreatif 3R”.
Co-Authors Bambang Agus Sumantri Basthoumi Muslih Imam Mukhlis Ludi Wishnu Wardana Moch. Wahyu Widodo RESTIN MEILINA Rino Sardanto Sigit Wisnu Setya Bhirawa Sri Aliami Sudarmiatin Tri Esti Rahayuningtyas Widyatmoko Widyatmoko Yogi Dwi Lestari