Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
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This Author published in this journals
All Journal Journal of Management and Creative Business Journal of Humanities and Social Studies
Sri Aliami
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Management and Creative Business

 1 
Application of Content Marketing in Building Brand Awareness on Instagram Aji Prasojo; Sri Aliami
Journal of Management and Creative Business Vol. 2 No. 2 (2024): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i2.2284

Abstract

To reach a broader market, businesses that develop in the digital era require innovation and creativity. Business actors must have an excellent digital marketing strategy to promote the goods being sold. Good content marketing to introduce products on social media can increase brand awareness. This research aims to find out how to use content marketing to increase brand awareness of Bakpia Masaji on Instagram. This research uses a descriptive qualitative approach involving interviews and direct observation. The results show that content marketing used to increase brand awareness of Bakpia Masaji on Instagram has a positive effect on customers through informative, exciting and relevant marketing content.
Co-Authors Aji Prasojo Candra Fery Setiawan Faisol Handik Dwi Santoso Poniran Yudho Leksono Samari Susi Damayanti Yesi Ayu Puspita Rini