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All Journal Jurnal Komunikasi Komunikator PRofesi Humas Jurnal Komunikasi Islam (J-KIs) Edusoshum: Jurnal Pendidikan Islam dan Sosial Humaniora Jurnal Ilmu Komunikasi Dan Media Gandiwa Jurnal Komunikasi Jurnal Pemberdayaan Masyarakat Balance : Media Informasi Akuntansi dan Keuangan Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Qoniah Nur Wijayani
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Pemberdayaan Masyarakat

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Empowerment Communication of Madurese Women through Community-Based Ecotourism Suryandari, Nikmah; Rahmawati, Farida Nurul; Wijayani, Qoniah Nur; Poernamasari, Nadya; Rakhmawati, Yuliana; Kurniasari, Netty Dyah
Jurnal Pemberdayaan Masyarakat Vol 4, No 1 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i1.429

Abstract

This study examines how Madurese women utilize culturally ingrained communication methods to achieve empowerment through community-based ecotourism in Sumenep Regency, East Java. The research employed a qualitative ethnographic case study based on the Fiji Vanua Research Framework (FVRF), engaging 15 women entrepreneurs through participant observation, focus group discussions, and Talanoa-style interviews tailored to Madurese cultural conventions. The results indicate that informal social settings—such as pengajian (religious study groups), arisan (rotating savings groups), and cangkrukan (casual gatherings)—function as reliable platforms for discourse, identity negotiation, and communal learning. Instead of challenging patriarchal standards, women recontextualize traditional values such as bhuppa', bhabbu', guru, and rato to validate their economic and civic participation. These communication tactics promote social visibility, reciprocal support, and incremental changes in gender dynamics. The study underscores the significance of culturally rooted empowerment communication in traditional societies and enhances participatory development theory by highlighting localised, non-confrontational avenues for women's agency.
Co-Authors Alfarizi, Muhammad Salman Apriyanti, Selvina Gibran, Feriel Hira Imandari Janah, Defi Asiatul Lukman, Aditya Ma'amun, Muhammud Amin Munisa Febrianti Netty Dyah Kurniasari Netty Dyah Kurniasari Nikmah Suryandari Nurjana, Siti Poernamasari, Nadya Prahadiva, Lintang Pramudita, Yusvi Nur Pratiwi, Gabriel Beti Rahmawati, Farida Nurul Silviana, Rizka Dian TATAG HANDAKA Ummi Kulsum Yuliana Rakhmawati, Yuliana Zein, Shofia