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All Journal Jurnal Hilirisasi IPTEKS (JHI) Jurnal Pengabdian Masyarakat Multidisiplin
Kenepri Kenepri
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EDUKASI TEKNOLOGI INFORMASI DALAM KONSEP SMART VILLAGE DI DESA SEI LEMBU MAKMUR KABUPATEN KAMPAR Sukri Sukri; May Valzon; Salamun Salamun; Muhammad Yazid; Kenepri Kenepri; Siti Juariah
Jurnal Pengabdian Masyarakat Multidisiplin Vol 5 No 3 (2022): Juni
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v5i3.2492

Abstract

The village area is a location far from the city which has many shortcomings, especially information technology communication. The best development and the fastest and most efficient way of developing information communication is to build from the bottom up at the village level. Every village in Indonesia must be independent and be able to develop themselves to obtain and share information. For this reason, the government has begun to implement a system of development and development from the outskirts or the lowest level, which is called the village and then to the urban area. To support this development, the government created the Smart Village information technology concept. The Smart Village concept has an agenda to strengthen rural management through the use of information and communication technology. In this regard, the Government continues to innovate and be creative to support the Smart Village program. Sei Lembu Makmur Village, Kampar Regency, Riau Province is a village located approximately 45 kilometers from the provincial capital. For this reason, information technology education and data communication through Smart Villages are needed so that village governments can develop Smart Villages independently and community leaders and agencies in the local village area can accept Smart Village development directly in the village.
PENERAPAN MANAJEMEN E-COMMERCE UNTUK MENINGKATKAN INOVASI PRODUK KERAJINAN KELOMPOK GERAI KEMBANG SETAMAN TIRTA SIAK KECAMATAN PAYUNG SEKAKI KOTA PEKANBARU Sukri Sukri; Susi Endrini; Salamun Salamun; Wahyu Ramdhan; Kenepri Kenepri
Jurnal Hilirisasi IPTEKS Vol 7 No 1 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i1.776

Abstract

The purpose of the service activity is to investigate efforts to revive the local trade sector through product innovation by the Kembang Setaman outlet group, which is implemented through the use of e-commerce management to increase turnover in the Tirta Siak Village area, Payung Sekaki District, Pekanbaru City. Technological developments and shifts in consumer behavior towards digital platforms have provided new opportunities for small and medium scale businesses to expand their reach and optimize their product marketing. The method of the activity is a qualitative approach with a case study, through in-depth interviews with members of the Kembang Setaman outlet group and analysis of the implementation of e-commerce management in their marketing strategy. The results of the activity show that the use of e-commerce has had a positive impact on increasing the turnover of the outlet group. Various product innovations were made, such as improving product quality, product diversification, and a more flexible pricing strategy. However, the service also identified several challenges, including limited access to technology, limited understanding of e-commerce operations, and increasing competition in the digital environment. Therefore, support from the local government, training on technology utilization, and an integrated marketing strategy are key in maintaining the sustainability and success of local trade businesses.
Co-Authors Muhammad Yazid Salamun Salamun Siti Juariah Sukri Sukri Susi Endrini Valzon, May Wahyu Ramdhan