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All Journal Coopetition : Jurnal Ilmiah Manajemen
Defitri Nugrahyani
Fakultas Ekonomi dan Bisnis, Universitas Koperasi Indonesia
Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Strategi Pemasaran pada Kerta Cafe dalam Upaya Memulihkan Ekonomi Pasca Pandemi Covid-19 Muhammad Haris Fadhillah; Shofwan Azhar Solihin; Defitri Nugrahyani
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 2 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i2.1604

Abstract

The purpose of this research is to analyze marketing strategy for competitive advantage. The method used in this research is SWOT analysis to examine alternatives of strategies to be applied. The results of SWOT analysis in Kerta Cafe is aggressive strategy, the right alternative strategy is SO strategy that allows Kerta Cafe to use all of its strengths maximally to make the most of opportunities.
Co-Authors Muhammad Haris Fadhillah Shofwan Azhar Solihin