Claim Missing Document
Check
Articles

Found 15 Documents
Search

Pengaruh Bauran Eceran Terhadap Kepuasan Anggota (Studi Kasus pada Unit Toko Primer Koperasi Kepolisian Resor Kota Besar Jl. Merdeka No. 18-21 kota Bandung) Shofwan Azhar Solihin; Desca Kania Permatasari
Jurnal Co Management Vol. 3 No. 2 (2020): Jurnal Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.709 KB) | DOI: 10.32670/comanagement.v3i2.431

Abstract

Penelitian ini memiliki tujuan yaitu untuk mengetahui (1) pelaksanaan bauran eceran, (2) kepuasan anggota, (3) pengaruh bauran eceran terhadap kepuasan anggota, (4) potensi pasar, (5) upaya-upaya memperbaiki. Sampel dalam penelitian ini yaitu sampel menurut slovin. Sampel ini berjumlah 97 orang dimana 38 orang anggota aktif dan 59 orang anggota tidak aktif. Pengumpulan data menggunakan metode wawancara, observasi, dokumentasi, dan kuesioner. Teknik analisis data yang digunakan adalah teknik analisis regresi sederhana. Berdasarkan hasil tanggapan pelaksanaan bauran eceran adalah belum maksimalnya pelaksanaan yang dilakukan. Tanggapan anggota mengenai kepuasan menunjukan bahwa kategori puas (membeli produk yang sama), cukup puas. Hasil penelitian ini menunjukan bahwa kepuasan anggota cukup puas. Terdapat pengaruh positif dan signifikan antara bauran eceran terhadap kepuasan dimana nilai R Square sebesar 0,758 nilai ini mengandung arti bahwa pengaruh bauran eceran (X) terhadap kepuasan anggota (Y) sebesar 75,8% sedangkan 24,2% kepuasan dipengaruhi oleh variabel yang tidak diteliti. Dengan potensi pasar sebesar 74,69% dari jumlah anggota didapati total potensi pasar dalam 1 bulan adalah Rp. 1.583.554.366. Sehingga dapat dilihat bahwa Unit Toko Primkoppol Polrestabes Bandung perlu memperbaiki pelaksanaan bauran eceran seperti menambah ketersediaan produk, memberikan potongan harga, melakukan promosi melalui media sosial agar dapat meningkatkan kepuasan anggota.
Pengaruh Strategi Digital Marketing Terhadap Minat Beli Konsumen Di Era Pandemi Covid-19: Studi Kasus Pada Pengguna Marketplace Shopee Di Provinsi Jawa Barat Shofwan Azhar Sholihin; Mutiara Annissa Oktapiani
Coopetition : Jurnal Ilmiah Manajemen Vol. 12 No. 3 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i3.607

Abstract

Shopee is a marketplace from Singapore, and has started to expand the Southeast Asian market since 2015 including Indonesia. Lifestyle changes amid the pandemic have increased the use of digital media to support online shopping activities. The number of E-commerce usage has increased by 38.3% during the Covid-19 pandemic which started from January to July 2020. Shopee, which is under the auspices of the SEA Group company, is able to get the attention of consumers in Indonesia. It is known that in the first quarter of 2020 Shopee received 71.5 million visits and in the second quarter of 2020 there were 93.4 million visits with the number of orders entering the number of 260 million orders or an increase of 130% from the previous. The purpose of this study is to find out what digital marketing strategy is being carried out by Shopee, and how it affects consumer buying interest, especially in West Java Province during the Covid-19 pandemic, as well as what efforts can be made by Shopee to improve digital marketing strategies. they. Based on the results of the research, it is known that there are 3 digital marketing strategies carried out by Shopee, namely marketing techniques that are in accordance with the trend, maximizing digital media as a place of promotion, and implementing the 4C marketing mix which has influenced consumer buying interest by 51.50% and the remaining 48. ,50% is influenced by other factors not examined in this study such as needs, quality products, and so on.
Analisis Strategi Pemasaran pada Kerta Cafe dalam Upaya Memulihkan Ekonomi Pasca Pandemi Covid-19 Muhammad Haris Fadhillah; Shofwan Azhar Solihin; Defitri Nugrahyani
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 2 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i2.1604

Abstract

The purpose of this research is to analyze marketing strategy for competitive advantage. The method used in this research is SWOT analysis to examine alternatives of strategies to be applied. The results of SWOT analysis in Kerta Cafe is aggressive strategy, the right alternative strategy is SO strategy that allows Kerta Cafe to use all of its strengths maximally to make the most of opportunities.
Analisis Citra Koperasi Dalam Upaya Meningkatkan Minat Masyarakat Untuk Berkoperasi Shofwan Azhar Solihin; Ahmad Sugih Mukti; Ucu Nurwati
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 3 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i3.2858

Abstract

Geographically Subang Regency has a very complete earth surface starting from the mountain highlands to the coastal and sea lowlands with multi-ethnic and ethnic populations as well as uneven levels of education and the interests of the Subang people who tend to migrate to work and build areas outside Subang Regency, as for the industries and even the agricultural and service sectors are mostly filled by workers from outside the Subang area. The distribution of cooperatives in Subang Regency has not been evenly distributed due to various challenges, around 80% of the cooperatives were not able to hold an annual member meeting (RAT) and have not been able to provide excellent service for members and non-members so that the ability to manage cooperatives has not been maximized. The purpose of this research is to find out the influence of the image of cooperatives in increasing public interest in cooperatives in Subang Regency. The research method used in this research is a descriptive analytic method with a case study approach to obtain in-depth data and information. The instrument used in this study was distributing questionnaires to the general public, students and civil servants as respondents. Based on the research result, it is known that members' responses regarding the role of cooperative image have a positive relationship to interest in cooperatives, but there are still some things with less criteria and need improvement in several aspects. In this study, there will be several efforts that must be made to increase the community's interest in cooperatives in Subang Regency, West Java Province.
Faktor – Faktor Yang Mempengaruhi Kepatuhan Wajib Pajak Orang Pribadi Eneng Riska Diniyanti; Shofwan Azhar Solihin; Toufiq Agung Pratomo Sugito Putra
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 6 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i6.4159

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kesadaran wajib pajak, pengetahuan dan pemahaman peraturan perpajakan, sanksi perpajakan, dan motivasi membayar pajak terhadap kepatuhan wajib pajak. Metode analisis yang digunakan di dalam penelitian ini adalah metode analisis regresi berganda. Hasil penelitian menunjukkan bahwa variabel kesadaran wajib pajak dan motivasi membayar pajak berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak. Sedangkan variabel pengetahuan dan pemahaman peraturan perpajakan dan sanksi perpajakan tidak berpengaruh signifikan pada kepatuhan wajib pajak. Hasil secara simultan menunjukkan bahwa kesadaran wajib pajak, pengetahuan dan pemahaman peraturan perpajakan, sanksi perpajakan, motivasi membayar pajak berpengaruh signifikan terhadap kepatuhan wajib pajak.
Peran Koperasi Bagi Anggota Dan Harapan Anggota Terhadap Koperasi Azhar Solihin, Shofwan
Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Vol. 4 No. 2 (2023): Eco-Iqtishodi: Jurnal Ilmiah Ekonomi dan Keuangan Syariah
Publisher : Program Studi Ekonomi Syariah Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoiqtishodi.v4i2.3399

Abstract

Cooperatives exist as wheels of the economy that are able to fill every line of the economy, from micro to macro. As we know, Cooperative is a joint effort of a group of people who have the same interests with the aim of improving the welfare of its members. Cooperatives are business entities whose activities are managed by their own members, in Indonesia cooperative business entities are under the auspices of the Ministry of Cooperatives and Micro, Small and Medium Enterprises. Cooperatives as one of the people's economic institutions need to be developed and strengthened in order to foster economic democracy as one of the foundations for creating a prosperous and just society. Members hope that the cooperative can realize the desire regarding the establishment of a business unit for the procurement of raw materials, with this new business unit members can develop members' businesses even better by meeting all existing needs, in that way cooperatives can indirectly promote to the surrounding community or members bakers who have not yet joined the cooperative and can join in order to benefit from the cooperative.
Analisis penerapan tax planning dengan menggunakan metode gross up sebagai efisiensi pajak penghasilan badan pada Koperasi Pegawai Telkom Azhar, Shofwan; Seftiansyah, Muhammad Dery; Sugito Putra, Toufiq Agung Pratomo
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.98 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 6.1854

Abstract

Taxes are viewed from two different sides. Companies, taxes are a burden for use they can reduce company profits, but from a government perspective, taxes are a source of revenue to finance state and regional expenditures. Cooperatives are one of the business entities that are obliged to pay taxes, but paying taxes can reduce the remaining business results of cooperatives and cooperative members. This study aims to calculate how much cooperatives can make tax payments efficient so that cooperatives and members can produce optimal remaining operating results. The research method used is a comparative descriptive method. Based on the results of the study, with the implementation of tax planning , KOPEGTEL can streamline income taxes that previously paid corporate income tax of Rp. 282,449,504, but after-tax planning , KOPEGTEL can pay corporate income tax of Rp. 166,309,116. In addition,after-tax planning , KOPEGTEL can optimize the SHU produced by cooperatives of Rp. 117,565,140, ​​so that it can be interpreted that by doing tax planning , KOPEGTEL can be more efficient in the income tax burden of taxes payable, to increase the remaining results of cooperative operations.
Pengaruh Bauran Ritel Terhadap Kepuasan Anggota Sebagai Pelanggan Azhar Solihin, Shofwan; Nurwinasti, Fitriyani
Koaliansi : Cooperative Journal Vol. 3 No. 1 (2023): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v3i1.3795

Abstract

The background to this research begins with the decline in the number of active members making transactions in the KKP-ITB waserda unit with the largest number of active members making transactions of only 27% each year. In 2022, only 210 members will actively transact, or around 14% of the total number of members, namely 1,479 members. The decrease in the number of members making transactions is due to members' needs not being maximally met in the waserda unit. This indicates that members are not satisfied with the retail mix management carried out by the cooperative. This research aims to determine (1) the implementation of the retail mix in the waserda unit, (2) member satisfaction in the waserda unit, (3) the influence of the retail mix on member satisfaction (4) efforts to improve the retail mix in the waserda unit. The variable examined in this research is the retail mix, which consists of location, product, price, promotion, outlet atmosphere and retail service. The analytical method used in this research is multiple linear regression analysis and uses a sample of 94 respondents with a sampling technique using convenience sampling. The research results show that there is a partially positive and significant influence between location, product, promotion, outlet atmosphere and retail service variables on member satisfaction and there is a negative and significant influence between the price variable. And the Adjusted R Square value is 0.630. This means that 63% of member satisfaction is influenced by retail mix variables, and the remaining 37% is influenced by other factors.
Perancangan Jaringan Rantai Pasok Dan Sistem Informasi Pemasaran Pada Program Sistem Ekonomi Jaringan Usaha Koperasi Untuk Kerjasama Usaha Koperasi Azhar Solihin, Shofwan; Ezra, Ezra
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 2 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i2.4399

Abstract

Cooperatives are an opportunity for economic actors to continue to develop with business activities carried out in groups to achieve common goals among fellow cooperative members, so strategic planning in the form of a design for a Government Program, especially in the Cooperative Sector, is a form of consideration and input for developing a resource. The resources owned by cooperatives in Bandung City by providing digital trade, from the Cooperative Business Network Economic System Program, abbreviated as SEJUK, with the aim of creating business cooperation between cooperatives in Bandung City. Information collection and management carried out in the form of interviews, literature studies, design carried out using quantitative research methods, marketing information system design based on Unified Modeling Leangues (UML) and supply chain planning based on Value Stream Mapping (VSM). From the design results, it is clear that supply chain network design and marketing information systems are connected in managing cooperatives to carry out goods procurement and business promotion activities by utilizing marketing information systems to provide digital trade channels for cooperatives participating in the SEJUK Program. so that the impact given by participating in the SEJUK Program needs to be improved and enhanced in the future in providing a forum for cooperatives to carry out business collaboration through the SEJUK Program
Evaluasi Social Media Marketing Pada Instagram Dalam Upaya Meningkatkan Volume Penjualan Produk Silfi Muna’am Maulidiyyah, Neng; Azhar Solihin, Shofwan; Sudewa, Jaka
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4814

Abstract

Social Media Marketing (SMM) is a marketing strategy that uses social media platforms to achieve business goals, including increasing brand awareness, building relationships with customers, and of course increasing sales volume. The purpose of this research is to find out what efforts Ziebarmart needs to make in order to optimize the implementation of Social Media Marketing on Ziebarmart's Instagram. This research uses a quantitative descriptive approach which aims to evaluate the application of Social Media Marketing on Instagram in an effort to increase sales volume using purposive sampling data collection techniques. Data processing was obtained from interviews, questionnaires, observations and literature studies. The research results show an average expectation (Ȳ) of 3.24 and an average implementation (X̄) of 2.40, which is included in the main priority quadrant, namely indicators of current content (7), Consistent (8), Service adjustments (10 ). So the things that cooperatives need to do to increase Ziebarmart's sales volume include creating up-to-date content, improving the consistency of content uploads, adjusting services, improving interactions, and increasing Word of Mouth.