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Bimbingan Teknis pada Pra Koperasi Komunitas Di Jawa Barat Shofwan Azhar Solihin
ecoopsday Vol 2 No 1 (2021): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Institut Manajemen Koperasi Indonesia

Adanya kelompok masyarakat Transgender di Jawa Barat adalah suatu kenyataan yang juga harus diberikan hak untuk mensejahterakan dirinya. Meskipun tidak dipungkiri masih terdapat masyarakat yang memandang sebelah mata terhadap keberadaan mereka. Tidak sedikit di antara para transgender itu yang mempunyai skill di bidang kecantikan dan hair style serta fashion, oleh karena diperlukan pembinaan kepada mereka agar kegiatan usaha mereka dapat berkembang sebagai salah satu perwujudan hak keadilan sosial. Supaya usaha mereka maju dan kuat diperlukan kebersamaan usaha di antara mereka melalui wadah organisasi ekonomi yaitu koperasi, oleh karenanya diperlukan pembekalan tentang pengetahuan koperasi dan manajemen usaha dalam berkoperasi melalui pelatihan. Maksud dari pelatihan ini untuk memotivasi pentingnya memahami bagaimana mendirikan koperasi dan manajemen dalam menjalankan kegiatan usahanya. Peserta pelatihan merasakan mendapatkan pencerahan, semakin menyadari pentingnya kebersamaan di antara mereka dan optimis kehidupan ekonominya akan semakin membaik. Peserta pelatihan semangat untuk mewujudkan mendirikan koperasi dan berharap pembinaan dari Dinas Koperasi dan UKM Jawa Barat akan terus berkesinambungan.

Pengaruh Bauran Eceran Terhadap Kepuasan Anggota (Studi Kasus pada Unit Toko Primer Koperasi Kepolisian Resor Kota Besar Jl. Merdeka No. 18-21 kota Bandung) Shofwan Azhar Solihin; Desca Kania Permatasari
Jurnal Co Management Vol. 3 No. 2 (2020): Jurnal Co-Management
Publisher : IKOPIN

Penelitian ini memiliki tujuan yaitu untuk mengetahui (1) pelaksanaan bauran eceran, (2) kepuasan anggota, (3) pengaruh bauran eceran terhadap kepuasan anggota, (4) potensi pasar, (5) upaya-upaya memperbaiki. Sampel dalam penelitian ini yaitu sampel menurut slovin. Sampel ini berjumlah 97 orang dimana 38 orang anggota aktif dan 59 orang anggota tidak aktif. Pengumpulan data menggunakan metode wawancara, observasi, dokumentasi, dan kuesioner. Teknik analisis data yang digunakan adalah teknik analisis regresi sederhana. Berdasarkan hasil tanggapan pelaksanaan bauran eceran adalah belum maksimalnya pelaksanaan yang dilakukan. Tanggapan anggota mengenai kepuasan menunjukan bahwa kategori puas (membeli produk yang sama), cukup puas. Hasil penelitian ini menunjukan bahwa kepuasan anggota cukup puas. Terdapat pengaruh positif dan signifikan antara bauran eceran terhadap kepuasan dimana nilai R Square sebesar 0,758 nilai ini mengandung arti bahwa pengaruh bauran eceran (X) terhadap kepuasan anggota (Y) sebesar 75,8% sedangkan 24,2% kepuasan dipengaruhi oleh variabel yang tidak diteliti. Dengan potensi pasar sebesar 74,69% dari jumlah anggota didapati total potensi pasar dalam 1 bulan adalah Rp. 1.583.554.366. Sehingga dapat dilihat bahwa Unit Toko Primkoppol Polrestabes Bandung perlu memperbaiki pelaksanaan bauran eceran seperti menambah ketersediaan produk, memberikan potongan harga, melakukan promosi melalui media sosial agar dapat meningkatkan kepuasan anggota.

Pengaruh Strategi Digital Marketing Terhadap Minat Beli Konsumen Di Era Pandemi Covid-19: Studi Kasus Pada Pengguna Marketplace Shopee Di Provinsi Jawa Barat Shofwan Azhar Sholihin; Mutiara Annissa Oktapiani
Coopetition : Jurnal Ilmiah Manajemen Vol. 12 No. 3 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i3.607

Shopee is a marketplace from Singapore, and has started to expand the Southeast Asian market since 2015 including Indonesia. Lifestyle changes amid the pandemic have increased the use of digital media to support online shopping activities. The number of E-commerce usage has increased by 38.3% during the Covid-19 pandemic which started from January to July 2020. Shopee, which is under the auspices of the SEA Group company, is able to get the attention of consumers in Indonesia. It is known that in the first quarter of 2020 Shopee received 71.5 million visits and in the second quarter of 2020 there were 93.4 million visits with the number of orders entering the number of 260 million orders or an increase of 130% from the previous. The purpose of this study is to find out what digital marketing strategy is being carried out by Shopee, and how it affects consumer buying interest, especially in West Java Province during the Covid-19 pandemic, as well as what efforts can be made by Shopee to improve digital marketing strategies. they. Based on the results of the research, it is known that there are 3 digital marketing strategies carried out by Shopee, namely marketing techniques that are in accordance with the trend, maximizing digital media as a place of promotion, and implementing the 4C marketing mix which has influenced consumer buying interest by 51.50% and the remaining 48. ,50% is influenced by other factors not examined in this study such as needs, quality products, and so on.

Bimbingan Teknis pada Pra Koperasi Komunitas Di Jawa Barat Shofwan Azhar Solihin
E-Coops-Day Vol. 2 No. 1 (2021): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Adanya kelompok masyarakat Transgender di Jawa Barat adalah suatu kenyataan yang juga harus diberikan hak untuk mensejahterakan dirinya. Meskipun tidak dipungkiri masih terdapat masyarakat yang memandang sebelah mata terhadap keberadaan mereka. Tidak sedikit di antara para transgender itu yang mempunyai skill di bidang kecantikan dan hair style serta fashion, oleh karena diperlukan pembinaan kepada mereka agar kegiatan usaha mereka dapat berkembang sebagai salah satu perwujudan hak keadilan sosial. Supaya usaha mereka maju dan kuat diperlukan kebersamaan usaha di antara mereka melalui wadah organisasi ekonomi yaitu koperasi, oleh karenanya diperlukan pembekalan tentang pengetahuan koperasi dan manajemen usaha dalam berkoperasi melalui pelatihan. Maksud dari pelatihan ini untuk memotivasi pentingnya memahami bagaimana mendirikan koperasi dan manajemen dalam menjalankan kegiatan usahanya. Peserta pelatihan merasakan mendapatkan pencerahan, semakin menyadari pentingnya kebersamaan di antara mereka dan optimis kehidupan ekonominya akan semakin membaik. Peserta pelatihan semangat untuk mewujudkan mendirikan koperasi dan berharap pembinaan dari Dinas Koperasi dan UKM Jawa Barat akan terus berkesinambungan.

Analisis Strategi Pemasaran pada Kerta Cafe dalam Upaya Memulihkan Ekonomi Pasca Pandemi Covid-19 Muhammad Haris Fadhillah; Shofwan Azhar Solihin; Defitri Nugrahyani
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 2 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i2.1604

The purpose of this research is to analyze marketing strategy for competitive advantage. The method used in this research is SWOT analysis to examine alternatives of strategies to be applied. The results of SWOT analysis in Kerta Cafe is aggressive strategy, the right alternative strategy is SO strategy that allows Kerta Cafe to use all of its strengths maximally to make the most of opportunities.

Analisis Citra Koperasi Dalam Upaya Meningkatkan Minat Masyarakat Untuk Berkoperasi Shofwan Azhar Solihin; Ahmad Sugih Mukti; Ucu Nurwati
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 3 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i3.2858

Geographically Subang Regency has a very complete earth surface starting from the mountain highlands to the coastal and sea lowlands with multi-ethnic and ethnic populations as well as uneven levels of education and the interests of the Subang people who tend to migrate to work and build areas outside Subang Regency, as for the industries and even the agricultural and service sectors are mostly filled by workers from outside the Subang area. The distribution of cooperatives in Subang Regency has not been evenly distributed due to various challenges, around 80% of the cooperatives were not able to hold an annual member meeting (RAT) and have not been able to provide excellent service for members and non-members so that the ability to manage cooperatives has not been maximized. The purpose of this research is to find out the influence of the image of cooperatives in increasing public interest in cooperatives in Subang Regency. The research method used in this research is a descriptive analytic method with a case study approach to obtain in-depth data and information. The instrument used in this study was distributing questionnaires to the general public, students and civil servants as respondents. Based on the research result, it is known that members' responses regarding the role of cooperative image have a positive relationship to interest in cooperatives, but there are still some things with less criteria and need improvement in several aspects. In this study, there will be several efforts that must be made to increase the community's interest in cooperatives in Subang Regency, West Java Province.

Faktor – Faktor Yang Mempengaruhi Kepatuhan Wajib Pajak Orang Pribadi Eneng Riska Diniyanti; Shofwan Azhar Solihin; Toufiq Agung Pratomo Sugito Putra
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 6 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i6.4159

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kesadaran wajib pajak, pengetahuan dan pemahaman peraturan perpajakan, sanksi perpajakan, dan motivasi membayar pajak terhadap kepatuhan wajib pajak. Metode analisis yang digunakan di dalam penelitian ini adalah metode analisis regresi berganda. Hasil penelitian menunjukkan bahwa variabel kesadaran wajib pajak dan motivasi membayar pajak berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak. Sedangkan variabel pengetahuan dan pemahaman peraturan perpajakan dan sanksi perpajakan tidak berpengaruh signifikan pada kepatuhan wajib pajak. Hasil secara simultan menunjukkan bahwa kesadaran wajib pajak, pengetahuan dan pemahaman peraturan perpajakan, sanksi perpajakan, motivasi membayar pajak berpengaruh signifikan terhadap kepatuhan wajib pajak.

Koperasi Konsumen, Suatu Obsesi Shofwan Azhar Solihin
J-Coop : Journal of Co-operative Vol. 1 No. 1 (2025): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v1i1.2

Consumer cooperatives have great potential to be developed in Indonesia, considering that the retail sector is a business that never experiences setbacks. However, until now, cooperatives operating in the financial services sector dominate more than consumer cooperatives. By referring to the consumer cooperative model that has been successful in various countries such as NTUC Fair Price in Singapore, Edeka in Germany, and Coop Mart in Vietnam, this article discusses strategies for developing consumer cooperatives in Indonesia in the face of the dominance of the modern retail business. Consumer cooperatives can be a solution in creating a fairer trading system, providing direct economic benefits to their members, and increasing bargaining power in dealing with suppliers. This research also highlights the challenges faced by consumer cooperatives, including a lack of public understanding, limited access to capital, and unsupportive regulations. By implementing digitalization strategies, collaboration with MSMEs, as well as innovation in membership management and marketing, consumer cooperatives in Indonesia have a great opportunity to develop and contribute to the national economy.

Pengaruh Brand Equity Kopi Java Preanger Gunung Tilu terhadap Keberlanjutan Bisnis Shofwan Azhar Solihin; Nur Fathan Tsani
J-Coop : Journal of Co-operative Vol. 1 No. 2 (2025): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v1i2.29

The aim of this study is to investigate the application of brand equity in the Java Preanger Gunung Tilu coffee brand, to assess the business sustainability of the Margamulya Pangalengan Coffee Producer Cooperative, to evaluate how brand equity influences business sustainability, to determine the efforts needed to enhance brand equity, and to investigate the economic benefits received by members of the Margamulya Pangalengan Coffee Producer Cooperative. The method used is a case study with mixed methods data analysis.Based on the research findings, it was observed that among the four brand equity variables—brand awareness, brand associations, perceived quality, and brand loyalty—the variable with the highest value is perceived quality, which has a final score of 115.3, indicating a fairly good criterion. This means that the factor most motivating consumers to purchase Java Preanger Gunung Tilu coffee is their trust in the product and the belief that it offers good quality. Conversely, the variable with the lowest final score is brand awareness, which has a value of 90, indicating that the Java Preanger Gunung Tilu coffee brand is not well recognized by most consumers.The efforts needed include more aggressive promotion, creating or adding unique features to the product, employing a dedicated customer service administrator, and offering special rewards to frequent repeat customers.

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