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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal of Management and Bussines (JOMB) Asian Journal of Management, Entrepreneurship and Social Science
David Kristian Susilo
Universitas PGRI Argopuro Jember
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Konfirmatori Gabungan Pemasaran Jasa terhadap Animo Beli pada Program Studi Teknologi Pembelajaran David Kristian Susilo; Nugroho Edie Santoso
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3436

Abstract

This study aims to determine the combined effect of service marketing on buying interest in the learning technology study program. The data analysis method in this study uses a quantitative investigation using the SEM (Structural Equation Modeling) model, the sample data uses the census method. The use of samples in this study were 492 respondents. The authors of this article processed the data using AMOSE version 16.0 programming. The results showed that the combined variables of service marketing, namely product, price, place, promotion, people, process, and physical evidence had a significant effect on buying interest in the Master of Learning Technology (MTP) Program. In conclusion, if students' views about products, prices, places, promotions, people, processes, and physical evidence are good, it will build students' decisions to continue their education in the Learning Technology Study Program, Universitas PGRI Argopuro Jember and vice versa. Keywords: Confirmatory, Combined, Marketing
Eksplorasi Strategi Bauran Ritel Terhadap Sampoerna Ritel Community Di Kecamatan Ambulu Kabupaten Jember David Kristian Susilo
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.4351

Abstract

This research was conducted in the retail environment of Mitra SRC Ambulu, Jember Regency. The total population of shop consumers taken from 16 SRC partner stores is 120 people, the population in this study also acts as a sample, this study uses a purposive sample method. Data analysis using SWOT analysis. The purpose of this study was to obtain more information about the awareness, interests, and preferences of the people in Amble District, Jember Regency towards their SRC partners. Through the collection and analysis of information, public awareness emerged in Amble District, Jember Regency about the retail mix of SRC Partners. Provide advice/recommendations on effective retail and retail mix strategies to SRC partner retailers in the Ambulu area, based on an analysis conducted by SRC Ambulu partner retailers, Jember Regency. The test results state that this Strategy Store strength is used to take advantage of all existing opportunities to enable the store to have a competitive advantage (core defense) against similar markets. This strategy is applied to take advantage of existing opportunities by minimizing the weaknesses of SRC Partner retailers. This strategy uses the store's strengths to overcome existing threats. This strategy seeks to minimize existing weaknesses, as well as avoid threats from outside SRC Partner retail. Keywords: Analysis, Strategy, Mix, Retail
The Effect of Brand Image of Food and Beverage Products by People with Disabilities on Sales Volume of KUBE “BISA” PERPENCA Asrorul Mais; David Kristian Susilo; Hanif Hadinata Utama
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of brand image on sales volume in KUBE “BISA” PERPENCA joint business group where most of its members have disabilities, whether the level of product sales can increase by using a brand image strategy. In this study, researchers used a qualitative descriptive method, where researchers collected, reviewed, and described the results of the field research to determine the effect of brand image on KUBE "BISA" formed by PERPENCA. This research was conducted in August 2022 with a period of approximately one month. This study has two types of data groups, the main data and supporting data. The main data of this research is data sourced from KUBE (join business group) which uses brand image on its products. Supporting data in this study is data sourced from all members of KUBE "BISA" PERPENCA who use brand image. The data of this study were collected from unstructured observations, interviews or brief interviews about the influence before and after using brand image, as well as documenting data from all events occurring in the field. After performing the brand image, most members of the “BISA” joint business group admitted that there are increases in sales volume. This was also felt by other members who initially stated that their products were selling well, but after making brand image and changing to more attractive packaging, more customers are now interested on their products, for example, the sales of opak gulung (egg rolls) of Karang Anom saw an increase from 33% to 60% due to the brand imaging of such products.
Co-Authors Asrorul Mais Hanif Hadinata Utama Nugroho Edie Santoso