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The Effect of Brand Image of Food and Beverage Products by People with Disabilities on Sales Volume of KUBE “BISA” PERPENCA Asrorul Mais; David Kristian Susilo; Hanif Hadinata Utama
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of brand image on sales volume in KUBE “BISA” PERPENCA joint business group where most of its members have disabilities, whether the level of product sales can increase by using a brand image strategy. In this study, researchers used a qualitative descriptive method, where researchers collected, reviewed, and described the results of the field research to determine the effect of brand image on KUBE "BISA" formed by PERPENCA. This research was conducted in August 2022 with a period of approximately one month. This study has two types of data groups, the main data and supporting data. The main data of this research is data sourced from KUBE (join business group) which uses brand image on its products. Supporting data in this study is data sourced from all members of KUBE "BISA" PERPENCA who use brand image. The data of this study were collected from unstructured observations, interviews or brief interviews about the influence before and after using brand image, as well as documenting data from all events occurring in the field. After performing the brand image, most members of the “BISA” joint business group admitted that there are increases in sales volume. This was also felt by other members who initially stated that their products were selling well, but after making brand image and changing to more attractive packaging, more customers are now interested on their products, for example, the sales of opak gulung (egg rolls) of Karang Anom saw an increase from 33% to 60% due to the brand imaging of such products.
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, DAN TEKNOLOGI INFORMASI TERHADAP KEPUASAN NASABAH DI PT BANK BTN (PERSERO) TBK. CABANG JEMBER ALUN-ALUN Arda Yusuf Munggaran; Hanif Hadinata Utama; Harmawan Teguh Saputra
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.14621

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Pelayanan, Kepercayaan, dan Teknologi Informasi terhadap Kepuasan Nasabah di PT Bank BTN (Persero) Tbk, Cabang Jember Alun-alun. Populasi dalam penelitian ini adalah nasabah Bank BTN KC Jember. Pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif. Sampel penelitian terdiri dari 100 responden yang merupakan nasabah Bank BTN KC Jember Alun-alun dan pengguna BTN Mobile. Pengumpulan data dilakukan melalui data primer dan sekunder. Data primer diperoleh melalui kuesioner, sedangkan data sekunder mencakup informasi terkait penggunaan BTN Mobile serta standar operasional layanan bank. Analisis data dilakukan menggunakan uji validitas, uji asumsi klasik, analisis regresi linier berganda, uji koefisien determinasi (R²), dan uji hipotesis. Hasil penelitian menunjukkan bahwa Kualitas Pelayanan dan Teknologi Informasi memiliki pengaruh signifikan terhadap Kepuasan Nasabah. Namun, Kepercayaan tidak berpengaruh terhadap Kepuasan Nasabah. Secara simultan, Kualitas Pelayanan, Kepercayaan, dan Teknologi Informasi memiliki pengaruh positif dan signifikan terhadap Kepuasan Nasabah di PT Bank BTN (Persero) Tbk, Cabang Jember Alun-alun.
The Effect of Attendance and Work Motivation on Employee Performance at UPTD Puskesmas Sumbersari Devi Mandaqini; Harmawan Teguh Saputra; Hanif Hadinata Utama
PROMOTOR Vol. 9 No. 3 (2026): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/pro.v9i3.2376

Abstract

This research tries to reveal the effects of attendance and motivation on staff performance at the Sumbersari Community Health Center (Puskesmas Sumbersari). Staff performance is an important factor in determining the quality of primary health care services provided to the community. Good staff performance is essential for patient satisfaction and the efficiency of health care delivery. Using a multivariate analysis approach, this study examined data from a total of 45 staff. A questionnaire was used to collect data, which was then analyzed using multiple regression analysis methods including R², t-test, and F-test. The results showed that staff performance was affected by attendance and motivation when considered together. Individually, motivation has a positive effect on employee performance, while attendance has no significant effect when examined together with job satisfaction. These results indicate that job satisfaction is the most important factor affecting employee performance. This highlights the need for organizational policies that promote motivation and create a supportive work environment. Therefore, when managing attendance discipline and focusing on improving employee performance and quality of care, management should prioritize strategies to improve employee motivation.
Pengaruh Kualitas Pelayanan Pendaftaran Terhadap Kepuasan Dan Loyalitas Pasien Di UPTD Pukesmas Sumbersari Eka Setyowati; Harmawan Teguh Saputra; Hanif Hadinata Utama; Roro Aditya Novi Wardhani
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10610

Abstract

Pelayanan pendaftaran merupakan tahap awal yang membentuk kesan pertama pasien terhadap mutu layanan Puskesmas dan sangat menentukan pengalaman pelayanan secara keseluruhan. Proses pendaftaran yang lambat kurang informatif dan minim empati berpotensi menurunkan kepuasan serta keinginan pasien untuk kembali. Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan pendaftaran terhadap kepuasan dan loyalitas pasien di UPTD Puskesmas Sumbersari. Penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatori dan melibatkan 83 responden yang dipilih melalui simple random sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan regresi linier sederhana. Hasil penelitian menunjukkan bahwa kualitas pelayanan pendaftaran berpengaruh positif dan signifikan terhadap kepuasan pasien dengan nilai koefisien regresi sebesar beta 0,62 dan kontribusi pengaruh sebesar 38 persen R kuadrat 0,38. Selain itu kualitas pelayanan pendaftaran juga berpengaruh positif dan signifikan terhadap loyalitas pasien dengan nilai beta 0,55 dan kontribusi pengaruh sebesar 31 persen R kuadrat 0,31. Temuan ini menunjukkan bahwa pelayanan pendaftaran yang cepat jelas ramah serta didukung fasilitas yang memadai mampu meningkatkan rasa nyaman kepercayaan dan komitmen pasien untuk kembali menggunakan layanan serta merekomendasikan Puskesmas kepada orang lain. Oleh karena itu peningkatan kualitas pelayanan pendaftaran menjadi strategi penting dalam membangun kepuasan dan loyalitas pasien secara berkelanjutan.