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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen Teori dan Terapan JURNAL EKONOMI DAN BISNIS AIRLANGGA JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) EKUITAS (Jurnal Ekonomi dan Keuangan) Ekonis : Jurnal Ekonomi dan Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) Jurnal Abdi: Media Pengabdian Kepada Masyarakat Enrichment : Journal of Management Jurnal Ekonomi International Journal of Science and Society (IJSOC) Journal of Social Research Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Neraca Manajemen, Akuntansi, dan Ekonomi
Windijarto Windijarto
Fakultas Ekonomi UA
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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PENGARUH E-COMMERCE, DIGITAL MARKETING, KUALITAS PRODUK DAN PELAYANAN, DAN CUSTOMER RELATIONSHIP MARKETING TERHADAP TINGKAT PENJUALAN Prihatini, Dita; Windijarto, Windijarto; Oktavendi, Tri Wahyu
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/spe03h75

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh e-commerce, digital marketing, kualitas produk, kualitas pelayanan dan customer relationship marketing terhadap tingkat penjualan. Populasi yang digunakan yaitu pemilik usaha bidang usaha kuliner yang memanfaatkan e-commerce dan digital marketing untuk penjualan. Pendekatan yang digunakan yaitu pendekatan kuantitatif dengan kuesioner sebagai teknik pengumpulan data. Analisis data menggunakan metode Partial Least Square dengan software SmartPLS 3.0. Hasil penelitian ini menunjukkan e-commerce, digital marketing, kualitas produk dan pelayanan berpengaruh terhadap tingkat penjualan. Namun customer relationship marketing tidak berpengaruh signifikan terhadap tingkat penjualan.
The impact of income diversification on the market value of Indonesian banking companies Syarifah, Nasywa Ummi; Kartiko, Achmad Nur Wahyu; Windijarto, Windijarto
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2092

Abstract

This study examines the effect of bank income diversification on the market value of Indonesian banking firms. The sample consists of eight banks listed on the Indonesia Stock Exchange over the 2015 to 2021 period. Income diversification is measured by the proportion of Net Non-Interest Income (NNII), market value is proxied by Tobin’s Q, and bank profitability, measured by return on assets (ROA), is included as a control variable. The sample was selected purposively based on data availability and consistency, resulting in 56 observations. The study employs multiple linear regression analysis. The results indicate that income diversification has a positive and statistically significant effect on market value. These findings suggest that diversifying income sources can enhance bank valuation and encourage banks to expand non-interest income streams to sustain value creation. However, the study is limited by its sample size and observation period, which leaves room for broader future research. Theoretically, the findings support signaling theory and portfolio theory, which suggest that income diversification can serve as a positive signal to investors while reducing the risks associated with dependence on interest income. In practice, the study highlights the importance of income diversification strategies for improving market valuation and strengthening the competitiveness of Indonesian banks.
ANALISIS PENERAPAN ESG DI BANK CENTRAL ASIA Suparjo, Suparjo; Windijarto, Windijarto
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/pjc5tz65

Abstract

Penelitian ini memganalisis best practice prinsip Environmental, Social dan Governance (ESG) pada PT. Bank Central Asia Tbk (BCA) sebagai bank swasta terbesar di Indonesia. Penelitian saat ini menngunakan pendekatan kualitatif dengan desain kasus tunggal untuk mengevaluasi kinerja sustainability Bank Central Asia merujuk pada sustainability report Tahun 2024.annual report serta regulasi OJK tentang ketentuan prinsip keuangan berkelanjutan. Peneliti menggunakan content anaysis, analisis kesenjangan dan penilaian kinerja untuk melakukan analisis dengan mengintegrasikan konsep Triple Bottom Line  Theory dan Stakeholder Theory. Hasil penelitian menunjukkan bahwa Bank BCA berhasil mengintegrasikan ESG dengan Triple Bottom Line Theory dan Stakeholder Theory melalui pendekatan holistik dan strategic value-driven. Hasil temuan ini berkontribusi pada konsep dan literatur ESG bagi sektor perbankan di Indonesia khususnya sekaligus menjadi referensi bagi para pengambil keputusan serta industri guna menguatkan ekosistem keuangan dan perbankan yang berkelanjutan.
Co-Authors Afrian, Fuguh Imami Antonius Arya Hadiputra Ardi, Sulasman Arian Muhammad Raihan Caesardi, Muhammad Azmi Chintya Krisna Inggira Della Ramadhana Emilia, Rosintha Falih Suaedi Fattah, Rachmad Ari Fika Andiya Halawa, Forman Harianto, Ike Marcelia Inggira, Chintya Krisna Joned C. Saksana Kartiko, Achmad Nur Wahyu Mbate, Clarasiska Anasthasia Muhammad Azmi Caesardi Muhammad Nairil Anam Prihatini, Dita Prithaningtyas, Arvianti Sari, Dica Yulinar Sekar Ajeng Savitasari Shindy Dwita Nuansari Sinaga, Hizkia Edwar Sofia Septi Suryani Sulistiowati, Tatiek Suparjo Suryanto Suryanto Suryanto, Suryanto Syarifah, Nasywa Ummi Tri Wahyu Oktavendi