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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Muhammad Anshari Hutasuhut
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Library & Information Science

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Studi Literatur Peran Kepemimpinan Dalam Perubahan dan Perkembangan Organisasi Muhammad Anshari Hutasuhut; Nuri Aslami
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

One of the factors influencing an organization's performance is its leadership, particularly when it comes to implementing change. It is preferable to first understand what the term leader means in order to comprehend what is meant by leadership (leadership) (leader). This is so that a leader, who performs the task of performing the leadership action, can exercise leadership. This study combines qualitative research methodologies with strategies for analyzing literature reviews. The following describes transformative leadership. (1) According to Bass, charisma, charismatic influence, or idealized influence, is an emotional aspect of leadership that typically refers to the strength of the leader who is able to have a significant influence on his followers. (2) Leadership that inspires and encourages people to accomplish goals is known as inspiring motivating. (3) By encouraging "issue awareness and problem solutions," the leader stimulates the intellect of his followers. (4) Individual consideration, specifically the leader using individual considerations via mentoring and offering individual attention to followers. This study's goal was to ascertain how leadership affected organizational development and transformation within a business.
Analisis Strategi Pemasaran terhadap Penetapan Harga Suppy Chain Manajemen pada PT Unilever Tbk Rifki Akmal Tanjung; Muhammad Anshari Hutasuhut; Siti Aisyah
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Setiap perusahaan pasti memiliki strategi untuk memasarkan produk yang telah diproduksi. Stategi pemasaran merupakan hal yang sangat penting untuk mendukung keberlangsungan hidup suatu perusahaan. Apabila perusahaan menggunakan strategi pemasaran dan penetapan harga yang tepat, maka akan sangat berpengaruh terhadap minat pembelian konsumen. Minat pembelian yang kian meningkat karena adanya strategi pemasaran dan penetapan harga yang tepat. Penelitian ini , bertujuan untuk mengetahui strategi pemasaran yang digunakan oleh perusahaan Unilever Indonesia Tbk dalam usaha meningkatkan volume penjualan. Jenis penelitian yang digunakan adalah diskriptif kwalitatif dan obyek penelitian adalah perusahaan Unilever tahun 2015 sampai th 2019. Berdasarkan analisis yang dilakukan bahwa PT Unilever Indonesia Tbk meningkatkan volume penjualan dengan strategi diversifikasi produk, membanggun keakrapan dengan pemasok, menetapkan harga yang terjangkau, promosi yang terus menerus melalui iklan berbagai media yang dapat menarik minat pembelian konsumen. Dapat disimpulkan bahwa strategi pemasaran yang tepat pada perusahaan Unilever dapat meningkatkan volume penjualan.
Peranan Lingkungan Budaya dan Sosial Terhadap Pemasaran Global Suhairi Suhairi; Amanda Damayanti Nasution; Helva Diansyah Putri Simamora; Miftahul Husna Hutapea; Muhammad Anshari Hutasuhut
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This study uses the method of literature study or literature review. Literature review is a comprehensive overview of the research that has been done on a specific topic to show the reader what is known about the topic and what is not known, to seek rationale for research that has been done or for ideas for further research. The type of writing used is a literature review study that focuses on writing results related to writing topics or variables. The author conducts this literature study after determining the topic of writing and establishing the formulation of the problem, before going into the field to collect the necessary data. Any systematic study of a new market geography requires a combination of sober minds and generosity. But marketers also have to feel secure in their own beliefs and traditions. Generosity is needed to maintain whole values ​​and other ways of life and other values ​​based on other people's perspectives. in other words, overcoming the negative prejudices that are a natural result of human tendencies toward ethnocentrism. Although "culture shock" is a normal human reaction to something new and unknown, successful global marketers strive to understand the human experience of life from a local point of view.
Co-Authors Amanda Damayanti Nasution Helva Diansyah Putri Simamora Miftahul Husna Hutapea Nuri Aslami Rifki Akmal Tanjung Siti Aisyah Suhairi Suhairi