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All Journal Jurnal Manajemen dan Bisnis (Performa) STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata Creative Research Journal Business Innovation and Entrepreneurship Journal Valid Jurnal Ilmiah Altasia : Jurnal Pariwisata Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Responsif : Riset Sains dan Informatika UPI YPTK Journal of Business and Economics Jurnal USAHA Jurnal Kajian Pariwisata Jurnal Sains Manajemen Service Management Triangle : Jurnal Manajemen Jasa Relevance: Journal of Management and Business KINERJA : Jurnal Ekonomi dan Bisnis
Ani Solihat
Universitas Adhirajasa Reswara Sanjaya
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Physics Social Sciences Other

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PENGARUH TINGKAT KEAMANAN DAN KEPERCAYAAN DOMPET DIGITAL TERHADAP KEPUASAN KONSUMEN : (Studi Kasus di Kota Bandung) Kirana, Talcha; Roisah, Riris; Solihat, Ani; Mauliyan, Feti Fatimah
Jurnal Sains Manajemen Vol. 6 No. 2 (2024): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v6i2.1655

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keamanan dan kepercayaan terhadap kepuasan konsumen Aplikasi Dana di Kota Bandung. Penelitian ini menggunakan metode penelitian survei dengan pendekatan kuantitatif, dan menggunakan tipe penelitian deskriptif dan verifikatif. Objek dalam penelitian ini adalah pengguna Aplikasi Dana di Kota Bandung dengan jumlah sampel 100 orang. Teknik sampling pada penelitian ini yaitu teknik non probability sampling dengan metode sample sampling purposive. Analisis statistik data pada penelitian ini yaitu analisis regresi linear berganda menggunakan IBM SPSS statistic 26. Hasil penelitian menunjukan secara parsial variabel keamanan tidak berpengaruh signifikan terhadap kepuasan konsumen. Sedangkan variabel kepercayaan memiliki pengaruh signifikan terhadap kepuasan konsumen secara parsial. Secara simultan variabel keamanan dan kepercayaan memiliki pengaruh signifikan terhadap kepuasan konsumen Aplikasi Dana di Kota Bandung.
Influencer Marketing Model of Purchase Decisions With Customer Engagement As a Mediation Variable Dara Irdiyanti, Natasya; Roisah, Riris; Solihat, Ani; Djunarto; Trijumansyah, Andry
UPI YPTK Journal of Business and Economics Vol. 11 No. 1 (2026): Januari 2026
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v11i1.323

Abstract

This study aims to determine the influence of influencer marketing on purchase decisions with customer engagement as a mediating variable in RDA Hijab consumers on the TikTok platform. This study uses a survey method with a quantitative approach and involves 130 respondents. The data analysis technique uses SmartPLS. The results of the study show that there is a significant influence between influencer marketing on purchase decisions. Customer engagement also has a significant effect on purchasing decisions. In addition, influencer marketing has been proven to have a significant indirect influence on purchase decisions through customer engagement. This proves that customer engagement plays a significant role in the relationship and is included in the category of complementary mediation. These findings confirm that the effectiveness of influencer marketing strategies will be more optimal if they are able to build consumers' emotional engagement with brands.
Co-Authors Adi Suparwo Alghani Maulana Andry Trijumansyah Andry Trijumansyah Andry Trijumansyah Andry Trijumansyah Andry Trijumansyah Catur Martian Fajar, Catur Martian Dara Irdiyanti, Natasya Djunarto Djunarto Djunarto Djunarto Djunarto, Djunarto Eli Susana ERNANDA, ERNANDA Feti Fatimah Fitriyani Fitriyani Fransiska Kopong Hana Friska Tampubolon Heri Hamzah Iis Iskandar Iis Iskandar Iis Iskandar Iis Iskandar Iis Iskandar, Iis Kirana, Talcha Loda, Maria Yasinta Lukmanul Hakim Luthfi Maulana Ridwan Maria Yasinta Loda Martina Nur Syifa Mauliyan, Feti Fatimah MAXSI ARY Mimin Nurjanah Nela Widyastuti Novi Septiani Limbong, Novi Septiani Ridwan Ridwan Rina Dwi Handayani Rina Dwi Handayani, Rina Dwi Riris Roisah, Riris Rizal Rachman, Rizal Saefi Komariyah Scorita, Kurnia Budhy Sri Dewi Setiawati Syifa, Martina Nur Talcha Kirana Toni Arifin Trijumansyah, Andry Trijumansyah, Andry Tsya Erika Wildan Wiguna Yulia Putri Yulita, Lala