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All Journal Jurnal Manajemen Teknologi Journal of Business and Management Jurnal Sosioteknologi Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) Journal of Innovation, Business and Entrepreneurship EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies Journal Integration of Social Studies and Business Development El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Conference Proceedings International Conference on Education Innovation and Social Science
Anggara Wisesa
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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UNDERSTANDING THE MEANING OF HUMAN TOUCH MANAGEMENT Kim, A Young; Wisesa, Anggara
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. According to the Oxford Dictionaries, a leader is the person who leads or commands a group, organization, or country. A leader needs people [followers] who want to follow and listen to him. Being in charge of a group of people is not just about leading and commanding but it means inspiring people and encouraging them to become better ones. When a leader does those things, he could finally be called as a good leader. The researcher found a CEO who can be stated that he is a good leader based on that definition. The CEO of XXX Company was the one the researcher found. Although he had different cultural background he has been doing his job well and known for his leadership called Human Touch Management. Even if it was one of the factors that lead him to be successful in his career and helped the company to grow, there was not enough information about Human Touch Management. Therefore the researcher decided to study about it and get more information about HTM. In this research, the researcher discussed about what Human Touch Management (HTM) means and what leadership style it belongs to. In order to define what HTM is, the researcher had visited the XXX Company to observe, meet the CEO who created it, and did in depth interview. The researcher could define that Human Touch Management is the leadership style which thinks employees as the most important asset of company and it is human-oriented leadership. It requires leaders to study about human including psychological, physical, and mental factors. By studying about human, the leader can understand why and how human being behaves, thinks, and says. Then, it helps him to know how to develop himself and understand his employees better. Based on those outcomes, the researcher concludes that Human Touch Management can be stated it belongs to Principle-Centered Leadership and Servant Leadership.  Key words: Foreign Leader, Human Touch Management, Leadership, Leadership styles, and Shoe Industry.
FACTORS AFFECTING PURCHASE INTENTION TOWARDS NATURAL SKIN CARE PRODUCT Yati, Putri Nuzulil; Wisesa, Anggara
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. Indonesia is home to hundreds of run-small business in cosmetics producers that concerns in producing natural skin care products (Global Business Guide Indonesia, 2014), but the tendency of choosing import brands still tend to be high, although some of them begin to look at local brands whereas Indonesia government continues to strive to increase Peningkatan Penggunaan Produk Dalam Negeri (P3DN). There are several independent variables include in this research; Consumer Values (Health, Environment, Apperance Consciousness), Attitudes toward Natural Skin Care Product, Product Stimulus, Price Stimulus, Promotion Stimulus, and Place Stimulus. This study has limitations in terms of availability of data about the total population of skin care natural users in Indonesia or any areas of Indonesia. Therefore, The Author uses judgement sampling technique as a reference in selecting samples, which had already collected 446 samples, who has experience consuming at least one natural skin care product before. To gain the result to know whether there is significant affect among each independent variables toward dependent variables the, The Author use Multiple Linear Regression with SPSS tool. The result shows that there are positive relation between all independent variables with purchase intention toward natural skin care product, except for Attitudes toward Price. Better product will encourage consumers’ purchase intention, so people are careless with the price provided that there are better product that will satisfy themselves.Keywords: Attitudes, Consumer Values, Marketing Mix, Natural Skin Care Product, Purchase Intention    
Analysis Effects of Using Type of Advertisement In Instagram towards Brand Awareness and Purchase Intention on Food Industry Andri Ronaza, Muhammad; Wisesa, Anggara
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. The growth of the food industry in Indonesia is increasing, leading to competition among companies in the food industry. Companies need to do promotion in order to survive in existing competition. One place to do promotion is to use advertising in social media (Instagram). Based on the results of preliminary research there are three advertisements on Instagram that influence the awareness of a brand and brand awareness make costumer want to buy a brand or product that is paid promote, celebrity endorsement, and Instagram ads. Where these three ads are still not much studied in the food industry and will help companies in understanding the relationship occurs. This research uses a quantitative approach with 166 respondents. The data will be obtained by using multiple linear analysis and simple linear analysis. The results of data processing showed that the three advertisement on Instagram affected brand awareness simultaneously and also separately, where celebrity endorsement had the most influence on brand awareness followed by paid promote and Instagram ads. And brand awareness has a significant influence on the purchase intention but still many factors that affect the purchase intention in addition to brand awareness. Companies can use advertisements to increase brand awareness starting with celebrity endorsements and followed by two others. And brand awareness created can increase customer purchase intention. Keyword: Advertisement, brand awareness, purchase intention
Analysis of Success Factors of Koperasi Peternakan Bandung Selatan (KPBS) Pangalengan Fadli Rahmat, Muhammad; Wisesa, Anggara
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. Cooperative is an economic organization of free people who join together to improve prosperity through service to its members as owners and users, on the basis of equality, self-help, and mutual cooperation. The purpose of cooperative is to promote the prosperity of members in particular and society in general, and also to build the national economic system, in order to realize a progressive, just and prosperous society based on Pancasila and the 1945 Constitution. Unfortunately, in 2016, government dissolved 61 thousand cooperatives in the entire of Indonesia. While in 2017, 40,013 units of cooperatives was dissolved. One of the quite successful cooperatives in Bandung is the Koperasi Peternakan Bandung Selatan or KPBS Pangalengan. The success of cooperatives is influenced by several factors, those are member participation, professionalism of management, and external factors. This research conducted by using a qualitative rapid-ethnography method, gather the data from 9 respondents with different role in KPBS Pangalengan by using the semi-structured interview. The result analyzes use spradley method based on the interview result. The result has shown that the success of KPBS Pangalengan determined member participation, professionalism of management, and the external factor through increasing the price of milk, increasing the productiveness of cooperatives, and using the facilities that provided by the cooperative.Keywords: Cooperative, Success Factor of Cooperative, Success Cooperative, KPBS
HAPPINESS AND ITS DETERMINANTS: PRELIMINARY FINDINGS AMONG LECTURERS IN AN INDONESIAN UNIVERSITY Henndy Ginting; Yuni Ros Bangun; Fransisca Budyanto; Anggara Wisesa; Adita Pritasari; Christina Wirawan; Yosi Widarani
Jurnal Sosioteknologi Vol. 19 No. 3 (2020)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2020.19.3.4

Abstract

The educational institution is sometimes indicated as a not attractive workplace, which could affect its employee happiness. This research aims to qualitatively identify the state of happiness and its determinants factors including its association with digital technology among lecturers. Digital technology is considered important in the educational area because it helps lecturers to effectively share the information, material, and managing the class. The research was conducted in ITB since it was a university with a technology base. Results indicate a high level of happiness among lectures, especially in pleasant and good life but not meaningful life. There are several determinant factors of happiness identified which are related with interpersonal and intrapersonal. Lectures reported positive and negative impacts of digital technology and happiness. In conclusion, lecturers perceived ITB as their source of happiness especially in providing freedom and opportunity to share knowledge and values.
Identifying the Personal Key Factors of Low Organizational Commitment in Course-Based Student-Composed Business Team Gabriela Davinci Pehulisa; Anggara Wisesa; Irka Wijaya
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.913

Abstract

Studies showed that human resource is the key driver of the industry, especially in small businesses like start-ups. As a type of company that embodied a rapid disruption strategy, each member has their own paramount value to the team. To maintain a high-performing effective team, each member is required to have high organizational commitment, especially when the members are university students as there are plenty of self-development choices ahead. Therefore this research was conducted to find out what key factors that may decrease the level of organizational commitment. This research used a qualitative phenomenological approach where three informants from a course-based start-up were interviewed, in which the results were further analyzed through coding procedures. The analysis showed that (1) Industry interest; (2) Purpose of joining the company; and (3) Internalization of the company’s value are responsible to drive down members' commitment, either directly affecting, or through mediating and/or moderating variables of personal and/or organizational conditions.
Analyzing How Leadership Competencies Impact on Business Performance: A Case of Pet&Co Company Mulyaseva, Maharani; Wisesa, Anggara
Journal Integration of Social Studies and Business Development Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i1.220

Abstract

Effective leadership is crucial for aligning human capital with business objectives, thereby enhancing employee performance and organizational productivity. In the competitive pet health industry, companies like Pet&Co rely heavily on strong leadership competencies to achieve success. This study examines the impact of leadership competencies on Pet&Co's performance, focusing on issues such as unclear guidance, lack of direction, and inadequate task monitoring by the CEO. It identifies three core competencies: intrapersonal, interpersonal, and cognitive. Intrapersonal competencies, including self-awareness and self-management, are essential for personal development and effective leadership. Interpersonal skills, such as communication and empathy, are key to fostering collaboration and motivation within the team. Cognitive competencies, such as strategic thinking and decision-making, are vital for navigating complex business scenarios and driving organizational success. Utilizing qualitative methods, including interviews and observations, the study reveals that intrapersonal competencies are critical for aligning actions with organizational goals, although the CEO's low self-motivation presents a challenge. Interpersonal competencies are shown to enhance team morale and productivity, while cognitive competencies are necessary for effective strategic planning despite existing gaps in vision and innovation. The study underscores the importance of recognizing and aligning leadership competencies with strategic goals to improve business performance. Overall, the article provides valuable insights into the role of leadership competencies in enhancing organizational performance and is considered suitable for acceptance.
Analyzing The Optimal Leadership Style To Enhance Organizational Commitment In Student-Composed Startup: An Ethnographic Study of Asa Cerra Kristarno, Regatta Odyssy; Wisesa, Anggara
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.244

Abstract

Employees' decisions and actions have a significant impact on organizational performance. How a company treats its employees can benefit or harm the organization. Research indicates that employees with high organizational commitment contribute to better business outcomes. Leaders and managers play a crucial role in fostering this commitment by ensuring employees understand their roles, receive the necessary support, and recognize how their work contributes to the organization's success. However, a one-size-fits-all leadership approach is ineffective; leadership styles must be tailored to the organization's needs. In startups like Asa Cerra, a student-based healthy food technology company, each team member's contribution is crucial for rapid innovation. Asa Cerra faces frequent delays and underperformance, suggesting a decline in team commitment, which is essential for success. This study aims to identify the optimal leadership style for Asa Cerra to enhance organizational commitment. Using an ethnographic research design, data were collected through participant observation, in-depth interviews, and auto-ethnography from key informants, including team leaders and members. The analysis revealed that Asa Cerra's current leadership employs pace-setting and affiliative styles. While these styles have benefits, they fail to meet the co-founders' aspirations for stronger organizational commitment. The study suggests that combining coaching and democratic leadership styles could better enhance commitment. These styles align well with team members' expectations and address the limitations of the current pace-setting and affiliative approaches. By adopting coaching and democratic leadership, Asa Cerra can improve team commitment, leading to better performance and innovation.
Factors Shaping Student Debt Attitudes and Behaviours: A Systematic Review and a Pilot Qualitative Study at an Indonesian Multicultural University Rahadi, Ashri; Koesrindartoto, Deddy Priatmodjo; Wisesa, Anggara
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 8 No. 1 (2024): July - December Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v8i1.1259

Abstract

The growing concern over student debt highlights its impact on both individual students and the broader economy. Investigating debt attitudes offers insights into an individual’s predisposition to incur debt, influencing debt levels, repayment discipline, and potential behavior modifications through education. This study employed a thematic analysis conducted using systematically selected literature from global databases to understand factors aligned with various debt attitude spectrums. Four global themes were identified: (I) Personal factors, (II) Social factors, and (III) Behavioral Factors as factors correlated with anti- and pro- debt attitudes and behavior. This research presents a global framework for understanding debt attitudes across diverse factors, which is adaptable to specific cultural contexts. Student debt is a complex issue. To fully understand it, we need to examine a broad range of factors, encompassing not only personal and behavioral aspects but also social perspectives. In addition, certain factors may hold greater significance depending on the context. Practical recommendations are offered for educators and policymakers as considerations for addressing debt.
LEVERAGING AI IN HUMAN RESOURCES ANALYTICS: ETHICAL AND SOCIAL SUSTAINABILITY STANDPOINT OF ATS (APPLICANT TRACKING SYSTEM) IN HUMAN RESOURCES OPERATION & RECRUITMENT PROCESS Adjisena, Muhammad Daffa; Wisesa, Anggara; Sushandoyo, Dedy
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13770

Abstract

ABSTRACT This research explores the ethical implications of AI-driven video interview technologies in recruitment, focusing on transparency, bias, inclusivity, and equity. Using thematic analysis of qualitative data from interviews with candidates and recruiters, the study identifies key ethical concerns and examines them through thear lenses of Jeremy Bentham’s utilitarian ethics and UNESCO’s Ethical AI Principles. Findings highlight significant challenges, including the lack of transparency in AI evaluation criteria, systemic biases disadvantaging underrepresented groups, and the impersonal nature of AI interactions. Additionally, governance gaps, such as risks of data misuse and accountability issues, underscore the need for robust safeguards. The study proposes a comprehensive business solution to address these challenges. Recommendations include enhancing transparency through clear communication and feedback mechanisms, mitigating biases with diverse training datasets and regular audits, and adopting hybrid recruitment models that balance AI efficiency with human empathy. Customizing AI systems to accommodate diverse candidate profiles and implementing governance frameworks, such as GDPR, further ensure ethical compliance and inclusivity. By aligning these solutions with utilitarian ethics, which emphasize maximizing societal benefits and minimizing harm, and UNESCO’s principles of accountability, inclusivity, and human agency, this research offers a roadmap for ethical AI deployment in recruitment. It concludes that a balanced approach integrating technical advancements and human oversight is essential for creating recruitment processes that are fair, transparent, and inclusive, ultimately fostering trust and enhancing the candidate experience.
Co-Authors A.A. Ketut Agung Cahyawan W Adita Pritasari Adjisena, Muhammad Daffa Adriansyah, Muhammad Andri Ronaza, Muhammad Aurik Gustomo Awadian, Amelia Qanitah Bangun, Madju Yuni Ros Christina Wirawan Daniel Karim, Daniel Deddy P Koesrindartoto Eniya, Fathimah Noor Fadli Rahmat, Muhammad Fransisca Budyanto Gabe, Gideon Mula Gabriela Davinci Pehulisa Ginting, Henndy Hadylaya, Michael H Irka Wijaya Kim, A Young Kristarno, Regatta Odyssy Kusumawardani, Diana Mulyaseva, Maharani Nisfullaili, Aulia Pratiwi, Risa Putri, Utami S Rahadi, Ashri Septiar, Egi Suci Meldiana Sushandoyo, Dedy Yati, Putri Nuzulil Yosi Widarani Yuni Ros Bangun