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All Journal Jurnal Manajemen DIVERSIFIKASI
Deny Edy Widodo
Universitas Muhammadiyah Metro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Pengumuman Kenaikan Harga Bahan Bakar Minyak Terhadap Reaksi Pasar Modal Pada Harga Saham Perusahaan Sub-Sektor Transportasi Tahun 2022 Margin Hidayat; Ardiansyah Japlani; Deny Edy Widodo
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4322

Abstract

The increasing demand for a stock, the greater the effect on the trading volume of the stock, so that price fluctuations can occur which can increase stock prices and also the stock returns obtained. This study aims to determine whether there is an influence of abnormal returns before and after announcement of the increase in the price of fuel oil (BBM) in Indonesia on the reaction of the Indonesian capital market in the transportation sub-sector and to find out whether there is an effect of trading volume activity before and after the announcement of the increase in the price of fuel oil (BBM) in Indonesia on the reaction of the Indonesian capital market in the sub-sector transportation. The research method used is quantitative. The data taken is secondary data with the company as a sample of the transportation sub-sector company. Data analysis using Paired sample T-test. The results of the study show that 1. There is no significant abnormal return and no effect before and after the announcement of the fuel increase on the reaction of the Indonesian capital market in the transportation sub-sector. 2. There was significant trading volume activity on the days surrounding the announcement. There was no effect of trading volume activity before and after the announcement of the increase in fuel prices on the reaction of the Indonesian capital market on sub-transportation.
Strategi Pengembangan Usaha Home Industri Sangkar Burung Di Kecamatan Bumiratu Lampung Tengah (Studi Kasus Sangkar Burung Afta) Billa Fajar Kurnia; Jawoto Nusantoro; Deny Edy Widodo
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.5375

Abstract

A business can be developed by implementing certain strategies so that it can optimize its income. The aim of this research is to find out the internal factors of business development, find out the external factors of business development and find out the strategies that can be used to develop the afta bird cage home industry business in Bumiratu Nuban. This research applies qualitative research methods by analyzing business development strategies in the form of bird cages in the Afta bird cage home industry in Bumiratu Nuban District, Central Lampung. In collecting research data, three sources were involved who were owners of the Afta bird cage home industry and their employees. Data was obtained by conducting interviews and distributing questionnaires to determine the weight and rating on aspects of the company's internal and external factors. Data analysis in this research uses SWOT analysis which consists of Strengths, Weaknesses, Opportunities and Threats. The research results state that the S-O Strategy: (1) Maintaining product quality with quality raw materials, (2) Creating products with attractive designs, and (3) Making products using technology/machines. W-O Strategy: 1) Increasing and strengthening the marketing network, 2) Increasing capital so that it can recruit employees. 3) With adequate employees, you can meet consumer demand in large numbers. S-T Strategy: 1) Design attractive products that are no less than factory products, 2) Maintain quality products, 3) Make cages according to consumer tastes W-T Strategy: 1) Recruit employees who have creativity to meet consumer tastes, 2) Increasing promotions to attract buyers' interest.
Co-Authors Ardiansyah Japlani, Ardiansyah Billa Fajar Kurnia Jawoto Nusantoro Margin Hidayat