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PENGARUH LABEL HALAL, MEREK DAN HARGA PADA KEPUTUSAN PEMBELIAN OBAT BEBAS DI PROVINSI JAWA BARAT: PENGARUH LABEL HALAL, MEREK DAN HARGA PADA KEPUTUSAN PEMBELIAN OBAT BEBAS DI PROVINSI JAWA BARAT Muhammad Iqbal Ismail
Jurnal Manajemen dan Bisnis Madani Vol. 3 No. 1 (2021): Februari 2021
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh variabel label halal, merek dan harga terhadap keputusan pembelian obat bebas oleh konsumen di provinsi Jawa Barat. Sampel penelitian berjumlah 150 orang. Pengambilan sampel menggunakan metode survei dengan alat pengumpul data berupa kuisoner melalui google form yang diukur menggunakan skala likert. Kuisoner diuji menggunakan uji validitas dan reliabilitas. Dari hasil penelitian dengan analisis deskriptif, uji prasyarat analisis regresi, uji regresi linier berganda dan uji hipotesis menggunakan program SPSS versi 25, diketahui adanya pengaruh yang signifikan variabel independen label halal, merek, dan harga terhadap variabel dependen keputusan pembelian obat bebas di provinsi Jawa Barat.

EFFECT OF HALAL LABELS, BRANDS, AND PRICES ON OVER THE COUNTER DRUGS PURCHASE DECISION IN WEST JAVA PROVINCE DURING COVID-19 Ismail, Muhammad Iqbal; Sova, Maya; Limakrisna, Nandan
Dinasti International Journal of Management Science Vol. 3 No. 3 (2022): Dinasti International Journal of Management Science (January - February 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i3.1038

This study aims to determine whether the halal label, brand, and price variables affect consumers' decision to purchase over-the-counter drugs in the province of West Java during the covid-19 pandemic. The research sample amounted to 200 people. Sampling used a survey method with a data collection tool in the form of a questionnaire through a google form, measured using a Likert scale. The questionnaire was tested using validity and reliability tests. From the results of research with descriptive analysis, regression analysis prerequisite test, multiple linear regression test, and hypothesis testing using the SPSS version 25 program, it is known that there is a significant influence of independent variables halal label, brand, and price on the dependent variable purchasing decisions of over-the-counter drugs in West Java province during the covid-19 pandemic.

Analysis of The Implementation of PSAK No. 71 on Impairment Loss Reserves: A Case Study of State-Owned Pharmaceutical Companies Listed on The Indonesia Stock Exchange (BEI) Maya Sova; Thorman Lumbanraja; Muhammad Iqbal Ismail
Greenation International Journal of Economics and Accounting Vol. 1 No. 2 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (June 2023
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i2.42

This study aims to analyze the implementation of Statement of Indonesia Financial Accounting Standards (PSAK) No. 71 regarding impairment loss reserves in state-owned pharmaceutical companies listed on the Indonesia Stock Exchange (BEI). PSAK No. 71 is a convergence of International Financial Reporting Standard (IFRS) 9 and provides guidelines for financial instruments. The research adopts a descriptive-analytical approach, utilizing data from financial statements and conducting interviews with relevant stakeholders. The qualitative analysis explores the application of PSAK No. 71 and evaluates the impairment loss reserves in these companies. The findings contribute to a better understanding of the implementation of PSAK No. 71 in state-owned pharmaceutical companies and its impact on financial reporting. The research also provides insights for companies, regulators, and supervisory authorities in the pharmaceutical sector regarding the application of PSAK No. 71.

The Influence of Marketing Mix (4P) on Purchase Intention Student Entrepreneurial Products at SMKS Al-Ma’arif Cikande–Serang Muhammad Iqbal Ismail; Juhaeri; Denies Susanto
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5042

This study aims to analyze the influence of the marketing mix (4P) product, price, place, and promotion on purchase intention student entrepreneurial products at SMKS Al-Ma’arif Cikande–Serang. The research was motivated by the need to strengthen marketing strategies in school-based entrepreneurship programs, which often face similar challenges to Micro, Small, and Medium Enterprises (MSMEs), particularly in understanding consumer behavior and implementing effective marketing strategies. The marketing mix, serves as a framework to examine how these four elements interact in shaping consumer purchase intentions. The study employed a quantitative approach using a causal research design to determine the cause-and-effect relationship between the marketing mix variables and purchase intention. Data were collected from 32 respondents who had purchased or were familiar with the student entrepreneurship products. A saturated sampling technique was used, and data analysis was performed with SPSS version 27, including validity, reliability, classical assumption, and multiple linear regression tests. The findings reveal that product and price have a significant and positive effect on purchase intention, while place and promotion show a positive but not significant effect. The regression model indicates a strong relationship between the marketing mix and purchase intention, with an R² value of 0.844, meaning that 84.4% of purchase intention can be explained by the four variables. In conclusion, improving product innovation and pricing strategies is crucial to enhancing consumer purchase intention, while expanding distribution access and digital promotion can further strengthen market engagement. This study provides valuable insights for educational institutions to integrate practical marketing strategies into entrepreneurship programs, thereby increasing the competitiveness and sustainability of student-made products.

Analysis of The Implementation of PSAK No. 71 on Impairment Loss Reserves: A Case Study of State-Owned Pharmaceutical Companies Listed on The Indonesia Stock Exchange (BEI) Maya Sova; Thorman Lumbanraja; Muhammad Iqbal Ismail
Greenation International Journal of Economics and Accounting Vol. 1 No. 2 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (June 2023
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i2.42

This study aims to analyze the implementation of Statement of Indonesia Financial Accounting Standards (PSAK) No. 71 regarding impairment loss reserves in state-owned pharmaceutical companies listed on the Indonesia Stock Exchange (BEI). PSAK No. 71 is a convergence of International Financial Reporting Standard (IFRS) 9 and provides guidelines for financial instruments. The research adopts a descriptive-analytical approach, utilizing data from financial statements and conducting interviews with relevant stakeholders. The qualitative analysis explores the application of PSAK No. 71 and evaluates the impairment loss reserves in these companies. The findings contribute to a better understanding of the implementation of PSAK No. 71 in state-owned pharmaceutical companies and its impact on financial reporting. The research also provides insights for companies, regulators, and supervisory authorities in the pharmaceutical sector regarding the application of PSAK No. 71.

Trust as Mediator of Online Reviews, Price Perception, Website Quality, and Purchase Decisions Muhammad Iqbal Ismail; Maya Sova; Forbis Ahamed
Journal of Business and Economics Research (JBE) Vol 7 No 2 (2026): June 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i2.9990

This study examines the influence of online reviews, price perception, and website quality on purchase decisions, with trust as a mediating variable among Generation Z Shopee users in Indonesia. This research adopts a quantitative approach using survey data collected from 250 respondents and analyzed using Partial Least Squares Structural Equation Modeling. The findings show that website quality has the strongest direct effect on purchase decisions (β = 0.275; p < 0.001), followed by price perception (β = 0.227; p = 0.006) and online reviews (β = 0.225; p = 0.012). Trust also has a significant effect on purchase decisions (β = 0.191; p = 0.002). Furthermore, trust significantly mediates the effects of online reviews (β = 0.050; p = 0.045), price perception (β = 0.051; p = 0.048), and website quality (β = 0.050; p = 0.014) on purchase decisions. The model explains 57.6% of the variance in purchase decisions and 45.4% of the variance in trust. These findings indicate that purchase decisions among Generation Z Shopee users are shaped by informational, economic, technological, and psychological factors. This study contributes to digital marketing and consumer behavior literature by providing empirical evidence on the mediating role of trust in e-commerce decision-making. Practically, the results suggest that e-commerce platforms should improve website quality, pricing strategies, and review credibility to strengthen consumer trust and purchasing behavior.

WEBSITE QUALITY, BRAND TRUST, AND PRICE PERCEPTION IN SHOPEE CUSTOMER LOYALTY: THE MEDIATING ROLE OF SATISFACTION Muhammad Iqbal Ismail; Denies Susanto; Indar Riyanto
Jurnal Studia Akuntansi dan Bisnis (The Indonesian Journal of Management & Accounting) Vol 14 No 1 (2026)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jsab.v14i1.1577

This study aims to examine the influence of website quality, brand trust, and price perception on customer loyalty, with customer satisfaction as a mediating variable among Shopee e-commerce users in Indonesia. The research is motivated by the increasing competition in the e-commerce industry, which requires companies to strengthen customer loyalty through high-quality digital services, strong brand trust, and competitive pricing strategies. This study adopts a quantitative approach using a survey method involving 300 active Shopee users selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that website quality, brand trust, and price perception have positive and significant effects on both customer satisfaction and customer loyalty. Among the independent variables, price perception demonstrates the strongest direct influence on customer loyalty. Furthermore, customer satisfaction partially mediates the relationships between website quality, brand trust, price perception, and customer loyalty. These findings suggest that customer loyalty in e-commerce platforms is not solely driven by competitive pricing but also by reliable platform performance and strong brand credibility that collectively create a satisfying shopping experience. This study contributes to the literature on digital marketing and customer loyalty in the Indonesian e-commerce context and provides managerial insights for Shopee in designing sustainable strategies to enhance customer satisfaction and long-term loyalty.

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