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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Local History & Heritage JIMEK
Khoirul Jamil
Universitas Islam Negeri Sumatera Utara
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN VJCAKES MELALUI INSTAGRAM DALAM MENINGKATKAN PENJUALAN DI MASA PANDEMI COVID-19 Muhammad Ihza Hutajulu; Muhammad Alfikri; Khoirul Jamil
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 3 (2023): February
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i3.721

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimanakah strategi komunikasi pemasaran VJCakes melalui Instagram dalam meningkatkan penjualan di masa pandemi. Penelitian ini merupakan penelitian deskriptif kualitatif, informan dalam penelitian ini adalah owner VJCakes, yaitu Vitry Soraya Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Teknik analisis data yaitu analisis interaktif dengan tahap: reduksi data, penyajian data dan penarikan kesimpulan. Teknik keabsahan data yang digunakan adalah teknik triangulasi sumber data. Strategi Komunikasi Pemasaran dalam penelitian ini terdiri dari 4P yaitu Product, Price, Promotion dan Place. Hasil penelitian ini menunjukkan bahwa strategi komunikasi pemasaran menggunakan media social Instagram dengan mengadakan kegiatan melalui Instagram, pemanfaatan testimony dari konsumen, pelayanan terhadap konsumen, dan promosi penjualan berjalan cukup efektif dalam meningkatkan penjualan, yaitu promosi yang dilakukan oleh VJCakes yang diunggah melalui Instagram.
Sejarah dan Pelestarian Genderang Sisibah sebagai Warisan Budaya Suku Pakpak di Kabupaten Dairi Sonia Fadilah; Fauziah Lubis; Khoirul Jamil
Local History & Heritage Vol. 1 No. 2 (2021)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (798.157 KB) | DOI: 10.57251/lhh.v1i2.96

Abstract

This study aims to determine the history of the Sisibah Drum, the preservation and use and function of the Sisibah Drum. The benefits of this research can add insight or expand the knowledge of writers and readers about the History and Preservation of the Sisibah Drum and make useful information materials for the government and the community, especially the Pakpak Dairi community. This study uses an anthropological approach, because it examines cultural preservation in historical studies. Historical methods such as collecting data sources, verification, interpretation and historical are used in this research in the form of qualitative research. This musical instrument was used before Islam came to Pakpak Dairi's land. The Sisibah drum is one of the cultural heritages of the previous Pakpak ancestors. The Sisibah drum is a musical instrument that has characteristics with different shapes and different rhythmic tones.
Tradisi Barzanji dan Implementasinya di Rantau Parapat Shela Citra Harahap; Solihah Titin Sumanti; Khoirul Jamil
Local History & Heritage Vol. 1 No. 2 (2021)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.632 KB) | DOI: 10.57251/lhh.v1i2.99

Abstract

This article aims to explain the History of the Barzanji Tradition. The Barzanji tradition has been carried out since Islam entered Indonesia. It is undeniable that the entry of Islam had a major influence on Bugis culture. Likewise with the tradition of reading Barzanji in the Rantau Parapat community. In society, the reading of Barzanji is usually done on occasions, such as the pilgrimage. But it's not limited to just that commemoration, the Barzanji tradition is also held on various occasions, as a tribute to the achievement of something better. For example, at the time of the birth of a baby, shaving the baby's hair (akikah), circumcision, weddings and other ceremonies at Rantau Parapat. This research is a qualitative research using the historical method. So the steps taken in this research are heuristics (data collection), verification (Source Criticism), interpretation and historiography. In data collection techniques, the authors collect data from two sources, namely primary sources and secondary sources. From the data collection, then the data is analyzed and interpreted based on chronological order.
Pemanfaatan Koleksi Bank Indonesia Corner sebagai Sumber Informasi bagi Mahasiswa Fakultas Ekonomi di Perpustakaan Universitas Asahan Rahma Sariva Asdi; Khoirul Jamil; Yusniah Yusniah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 1 (2024): MARET: JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v4i1.2697

Abstract

This study aims to determine the utilization of the BI Corner collection as a source of information for economics faculty students and to find out what are the obstacles in utilizing the BI Corner collection at the Asahan University Library. This type of research is descriptive qualitative research, namely describing by way of illustrating the use of the BI Corner collection in the library. Informants in this study were 10 people consisting of students of the economics faculty at Asahan University. The data collection techniques in this study were carried out by observation, interviews and documentation. Then the data analysis technique in this study was carried out through three stages, namely data reduction, data presentation and drawing conclusions/verification. While the technique of checking the validity of the data in this study is source triangulation. The results of this study indicate that the use of various BI Corner collections is to meet information needs such as finding references for course assignments and making journal articles. bored while on campus by utilizing the existing facilities at the BI Corner. The obstacles in utilizing the BI Corner collection are the difficulty in finding the required collection because it is not listed in the OPAC, never adding a collection from 2019 so the collection is just that - that's all, there are economics faculty students who don't know the existence of the BI Corner at the Asahan University Library and there is no special librarian who manages the BI Corner so that the management and procurement of BI Corner library materials does not go well. This has resulted in the utilization of the BI Corner collection as a source of information for economics faculty students at the Asahan University Library.
Co-Authors Fauziah Lubis Muhammad Alfikri Muhammad Ihza Hutajulu Rahma Sariva Asdi Shela Citra Harahap Solihah Titin Sumanti Sonia Fadilah Yusniah Yusniah