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All Journal JURNAL MANAJEMEN JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ekonomi dan Manajemen Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Sabran Sabran
Fakultas Ekonomi Dan Bisnis Universitas Kutai Kartanegara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Pengaruh Citra Destinasi, Harga, Tempat, dan Aksesibilitas Terhadap Minat Berkunjung Wisatawan Ke Museum Mulawarman Tenggarong Sabran Sabran; Iskandar Iskandar; Yonathan Palinggi; Syahruddin S; Noryana Noryana
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6224

Abstract

The Mulawarman Museum is an important cultural and historical destination, housing the rich heritage of the Kutai Kartanegara Ing Martadipura Kingdom. This study aims to determine the influence of destination image, price, location, and accessibility on tourist visit interest, partially and to determine the most dominant variable. The urgency of this research is to maintain the momentum of increasing and even multiplying visitor interest with a more targeted approach. Destination image significantly influences tourist visit interest to the Tenggarong Museum. The hypothesis is accepted and proven true. Price does not significantly influence tourist visit interest to the Tenggarong Mulawarman Museum. The hypothesis is rejected and proven true. Location does not significantly influence tourist visit interest to the Tenggarong Mulawarman Museum. The hypothesis is rejected and not proven true. Accessibility  significantly influences tourist visit interest to the Tenggarong Mulawarman Museum. The hypothesis is accepted and proven true. Accessibility is the most dominant variable and has the greatest influence among the other variables. The hypothesis is accepted and proven true.
Co-Authors Achmad Fathurrahman Devi Fuspita Sari Eka Norjanah Erwinsyah Erwinsyah Fahmi Fahmi Hamji Hamji Iskandar Iskandar Muhammad Hermanto Mursid Mubarak Nilam Anggar Sari Nini Astuti Noryana Noryana Raudatul Adawiyah Shania Azelia Syahruddin Syahruddin S Syanti Wahyuni Utari Nur Sania Yonathan Palinggi