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Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Behavior Pada “Butik Kanabini” Di Tenggarong Nilam Anggar Sari; Faridha Indrawati
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 2 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract :This research is meant to find out the influence of shopping lifestyle and fashion involvement to the impulse buying behavior. The population is the customers who have ever purchased clothes at Kanakbini Boutique Tenggarong. The sample collection technique has been done by using sampling purposive and 75 people have been selected as samples. The analysis has been done by using multiple linear regressions. The result of the research shows that shopping lifestyle have influence to the impulse buying of the fashion product at Kanakbini Boutique. Partially, Fashion Involvement has no significant effect to Impulse buying behavior of Kanakbini Boutique . Meanwhile, the variable which has dominant influence to the impulse buying is shopping lifestyle because its partial coefficient determination is the biggest when it is compared to other variables. The analysis using the coefficient of determination shopping lifestyle and fashion involvement simultaneously variable influence on impulsive buying by 29.3 % while the remaining 70.7% is the influence of other variables not examined in this study such as quality of service, brand, discount, display, hedonic shopping value, etc.Keywords: Impulse Buying Behaviour, Fashion Involvement, Shopping Lifestyle

Pengaruh Motivasi Kerja Dan Kepuasan Kerja Terhadap Komitmen Organisasi Pada Hotel Grand Fatma Tenggarong Nilam Anggar Sari; Siti Zulfa Isma
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 1 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract :The purpose of this study is to analyze the effect of work motivation and job satisfaction on organizational commitment. Objects in this study are work motivation, job satisfaction and organizational commitment. The research was conducted at Grand Fatma Hotel Tengarong. The population in this research is 48 employees with sampling using census approach. The data were collected by observation, interview and questionnaire. Analyzer used is multiple linear regression. The result of this research is, partially, work motivation and job satisfaction has positive and significant effect to organizational commitment. The analysis using the coefficient of determination work motivation and job satisfaction simultaneously variable influence on organizational commitment by 75.2 % while the remaining 24.8 % is the influence of other variables not examined in this study such as compensation and work competition. Meanwhile, the variable which has dominant influence to the organizational commitment is job satisfaction because its partial coefficient determination is the biggest when it is compared to other variables. Keywords: work motivation, job satisfaction, organizational commitment

Analisis Strategi Pemasaran Jasa Pembiayaan Pada PT Federal International Finance (FIF) Cabang Tenggarong Nilam Anggar Sari; Susy Susanti
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 19 No 2 (2019)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract : The purpose of this study was to formulate the right marketing strategy for FIF Tenggarong Branch in the face of business competition using SWOT analysis. Respondents in this study amounted to 33 people consisting of 28 customers and 5 employees.The results of this study indicate that (1) Based on the calculation of (Strenght) - (Weaknesses), the internal value of the factor is 0.476 which means that the FIF Tenggarong Branch has greater strength than weakness, (2) Based on Opportunities - (Threats) obtained external factors of 1,569 which means that FIF Tenggarong Branch has a greater chance of threats, (3) Based on the SWOT matrix obtained the position / strategy of FIF Tenggarong Branch is currently in an aggressive strategy position (Growth oriented strategy) located in quadrant I where this position is a very favorable position for the Tenggarong Branch of FIF in managing the strengths and opportunities owned, in terms of internal and external.The strategy that must be implemented is to support an aggressive growth policy (Growth Oriented Strategy). Keywords: marketing strategy, SWOT analysis

Pengaruh Budaya Organisasi Dan Kepuasan Kerja Terhadap Turnover Intentions Karyawan Pada PT.Niagamas Gemilang Di Kecamatan Loa Kulu Kabupaten Kutai Kartanegara Nilam Anggar Sari; Rina Angelina; Idham Idham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 20 No 1 (2020)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

The object of this research was carried out at PT. Niagamas Gemilang is a growing Foreign Investment Company in the field of Oil Palm Plantation with the Manager Mr. Haribuang Senobroto having the address at Sungai Payang Village, Loa Kulu District, Kutai Kartanegara Regency, 17 Rt.10 with a total number of 1,405 employees. The purpose of this study is to Know, Are Organizational Culture Variables and Job Satisfaction Influence Simultaneously Against Turnover Intentions of Employee Employees at PT. Niagamas Gemilang In Loa Kulu Subdistrict, Kutai Kartanegara Regency, To Know, Are Organizational Culture Variables And Job Satisfaction Partially Influence On Turnover Intentions Of Employees At PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency and To Know, From the two variables, which variable has the most dominant influence on Turnover Intentions of Employees at PT. Niagamas Gemilang in Loa Kulu District, Kutai Kartanegara Regency.A population of 132 people and a sample of 66 employees.The first hypothesis which states "That, Organizational Culture Variables and Job Satisfaction Influence Simultaneously Against the Desire to Switch Employees at PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency "was accepted and proven true. The second hypothesis states that, Organizational Culture Variables Influentially Influence the Desire to Change Employees at PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency was accepted and proved to be true. The second hypothesis states "That, Variable Job Satisfaction Partially Influences the Desire to Change Employees at PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency "was accepted and proven true. The third hypothesis in this study "That, Organizational Culture variables have the most dominant influence on the desire to move employees at PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency "was accepted and proven true. Keywords: Organizational Culture, Job Satisfaction, Turnover Intentions

Pengaruh In-Store Display, Bonus Pack Dan Discount Terhadap Impulse Buying Pada Iwan Swalayan Tenggarong Sugeng Raharjo; Nilam Anggar Sari; Reski Nur Sapitri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 20 No 2 (2020)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract : This study aims to determine and analyze the magnitude of the influence of In-Store Display, Bonus Pack and Discounts on Impulse Buying at Iwan's swalayan in Tenggarong. Respondents who were involved in this study were 94 respondents, while the method used in this study was probability sampling. Namely in-store displays, bonus packs and discounts with 1 dependent. Data collection was carried out by distributing questionnaires and the method of analysis used in this study was multiple linear regression with the help of the SPSS 25 statistics. Based on the results of testing the first hypothesis regarding the variable in store display, bonus and discount, the effect is received simultaneously. The findings indracle that bonus pack had a partical and significant effect on impulse buying. In store display variables had no significant effect on impulse buying. The second hypothesis regarding the in store display, the results are rejected with the value (t count = -0.752 < t table = 1.987). the third hypothesis regarding the bonus pack, the result is accepted with the value ( t count = 5.257 > t table= 1.987), the fourth hypothesis regarding the discount is rejected with the value (t count = 0.773 < t table = 1.987). The fifth hypothesis regarding the bonus pack has a dominant effect on impulse buying at iwan swalayan was accepted and proven to be true. Keywords: In-Store Display, Bonus Pack, Discount , Impulse Buying

Analisis Dimensi Brand Trust Terhadap Brand Loyalty (Studi Pada Pengguna Simcard Im3 Mahasiswa Febis Unikarta ) Nilam Anggar Sari; Dani Arifin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 1 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract: The purposes of the study were analyzing the effect of dimensions of brand trust on brand loyalty both partially and simultaneously. Beside that, to find out the dominant variable in influencing brand loyalty. The analytical tool used was a factor analysis with 75 respondents. Based on the results where the KMO table and Barlett’s test was obtained at 0.887 with a significant value less than 0.05(0,000 ≤ 0, 05). It can be concluded that the dimensions of brand trust have a significant and simultaneous influence on brand loyalty. The result also show the analysis of anti image correlation where each variable gives a contribution to the value of brand loyalty where each variables contributes: brand predictability (X1) 0,905; brand likings (X2) 0,895; brand competence (X3) 0,858; brand reputation (X4) 0,898 and trust in company (X5) 0,92. All these number above 0,5 and sig is far below 0.005 (0,000<0,000). It can be concluded that the dimensions of brand trust have a significant and partial influence on brand loyalty Based on the results of the component matrix analysis brand competence has the most dominant influence on the formation of brand loyalty IM3 brand with the highest correlation value 0,932. Keywords: Brand Trust, Brand Loyalty.

Pengaruh Lingkungan Kerja Dan Program Kesejahteraan Karyawan Terhadap Semangat Kerja Pada PT. Happy Puppy Tenggarong Arman Arman; Nilam Anggar Sari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 2 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract: The purpose of this study was to determine and analyze the effect of the work environment and employee welfare programs on morale at Happy Puppy Tenggarong both partially and simultaneously. Besides that, to find out the dominant variables in influencing work morale. The analytical tool used in this study is multiple linear regression with the number of respondents in this study amounting to 25. The results showed that the variables of the work environment and employee welfare programs had a simultaneous effect on employee morale. The work environment variable has a partial effect on employee morale at Happy Puppy Tenggarong while the welfare program variable has no effect on employee morale. Thus, it can be concluded that the work environment variable has the most dominant influence on work morale. Keywords: Work Environment, Employee Welfare Program

Pengaruh Lingkungan Kerja Dan Motivasi Kerja Terhadap Semangat Kerja Karyawan PT.Telkom Tenggarong Nilam Anggar Sari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 19 No 1 (2019)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract :The purpose of this study is to analyze the effect of work motivation and work environtment on work spirit. The research was conducted at PT.Telkom Tenggarong. The population in this research is 43 employees with sampling using census approach. The data were collected by observation, interview and questionnaire. Analyzer used is multiple linear regressions. The result of this research is, partially and simultaneously, work motivation and work environtment has positive and significant effect to work spirit. The analysis using the coefficient of determination work motivation and work environtment simultaneously variable influence on work spirit by 71,1 % while the remaining 28.9 % is the influence of other variables not examined in this study such as compensation and leadership styleMeanwhile, the variable which has dominant influence to the work spirit is work environtment because its partial coefficient determination is the biggest when it is compared to other variables. Keywords: Work Motivation, Job Satisfaction, Organizational Commitment

Apakah Brand Image Dan Brand Attitude Berpengaruh Terhadap Brand Equity ? Utari Nur Sania; Sabran Sabran; Nilam Anggar Sari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 1 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i1.1054

The purpose of this study was to determine the effect of brand image and brand attitude either simultaneously or partially on brand equity. Besides that, to find out the variables that have the most dominant influence on brand equity at Pondok Three All restaurants in Tenggarong. The analytical tool used is multiple regression with the number of samples in this study as many as 74 people. The results of the study show that: First, the calculation results from the F test or simultaneously indicate that brand image and brand attitude have a significant influence on brand equity, so that the proposed hypothesis is accepted. Second, the results of the t test or partially show that brand image and brand attitude have a positive and significant effect on brand equity at Pondok Three All Restaurant in Tenggarong, so that the proposed hypothesis is accepted. Judging from the two independent variables, the variable that has the most dominant influence is brand attitude (X2), thus the fourth hypothesis proposed is accepted because it is proven true.

Pengaruh servicescape terhadap revisit intention yang dimediasi oleh perceived service quality Ari Rahmat Saputra; Yonathan Palinggi; Nilam Anggar Sari
KINERJA Vol 19, No 4 (2022): November
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v19i4.12107

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh variabel servicescape terhadap keputusan untuk berkunjung kembali (Revisit Intention) pada Cafe calemanthan dengan mediasi perceived service quality. Teknik pengambilan sampel menggunakan Â purposive sampling yaitu customer yang telah berkunjung lebih dari 1 kali yaitu 100 orang. Alat analisis data menggunakan Structural Equation Modelling (SEM) dengan menggunakan software Smart PLS versi 3.2.7. Hasil Penelitian menunjukan bahwa Servicescape tidak berpengaruh langsung terhadap Revisit Intention. Servicescape memiliki pengaruh positif dan signifikan terhadap Perceived Service Quality. Perceived Service Quality memiliki pengaruh positif dan signifikan terhadap Revisit Intention. Servicescape memiliki pengaruh tidak langsung yang positif dan signifikan terhadap Revisit IntentionÂ yang dimediasi Perceived Service Quality.

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