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All Journal Wardah Jurnal Komunikasi dan Budaya Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Isna Wijayani
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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EKSISTENSI MAJALAH GATRA SUMATERA BAGIAN SELATAN MENGHADAPI ERA DIGITALISASI 4.0 Isna Wijayani; Karerek Karerek
Jurnal Komunikasi dan Budaya Vol 2 No 1 (2021): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.364 KB) | DOI: 10.54895/jkb.v2i1.807

Abstract

ABSTRACT This research is entitled The Existence of Gatra Magazine of Sumbagsel Facing the Era of Digitization 4.0. With the formulation of the problem: How does the existence of Gatra Sumbagsel Magazine face the era of digitization 4.0. The type of research itself uses descriptive qualitative methods with primary data sources from interviews and secondary data sources from observation and documentation. In analyzing the data, it is carried out through three stages, namely: reduction, data presentation and data verification or drawing conclusions. Data analysis was performed using SWOT analysis and Mass Media Management theory. The results showed that Gatra Sumbagsel Magazine was able to compete in the digitization era by implementing a lean business pattern of human resources in maintaining branding and maximizing business potential in government and private institutions as the main target of business development. Keywords: Existence, Magazine, Digitization Era
Kegiatan Dakwah Sebagai Strategi Komunikasi Politik Islam Di Kota Palembang ikhsan alqodrisyah; Bastian Bastian; Isna Wijayani; Desy Misnawati; Rahma Santhi Zinaida
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.16142

Abstract

A political party is an organization formed by a group of people who have the same goals and thoughts in achieving political goals. Indonesia is the largest Muslim country in the world, with 86.77% of the population being Muslim. There are many Islamic organizations that are developing in Indonesia, such as PPP, PKB, Muhammadiyyah, Nadhalatul Ulama and one of them is PKS which carries a religious, nationalist Islamic party and provides full support for people's aspirations. This party carries out the spread of Islam and da'wah methods engaged in politics. At this time, organizations that smell of Islam certainly have a negative stigma. Such as radicalism, terrorism and making hate speech against the organization. This type of research uses field research, namely conducting investigations of field symptoms and gathering sources to support research. Data collection techniques in this study used observation, interviews and documentation. The data used qualitatively. The results of this study indicate that the communication carried out by the PKS political party with the PKS DPD case study in Palembang City that using da'wah activities, persuasive communication, providing education to the community, makes Islamic parties at the forefront of people's aspirations, especially the middle to lower class, solid parties as well as prioritizing a sense of justice and prosperity for the people, especially for the future generation of leaders. The community's response strongly supports the work program of the PKS party and makes PKS a forum for people's aspirations as well as a da'wah method in spreading Islam.
EKSISTENSI MAJALAH GATRA SUMATERA BAGIAN SELATAN MENGHADAPI ERA DIGITALISASI 4.0 Isna Wijayani; Karerek Karerek
Jurnal Komunikasi dan Budaya Vol 2 No 1 (2021): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v2i1.807

Abstract

ABSTRACT This research is entitled The Existence of Gatra Magazine of Sumbagsel Facing the Era of Digitization 4.0. With the formulation of the problem: How does the existence of Gatra Sumbagsel Magazine face the era of digitization 4.0. The type of research itself uses descriptive qualitative methods with primary data sources from interviews and secondary data sources from observation and documentation. In analyzing the data, it is carried out through three stages, namely: reduction, data presentation and data verification or drawing conclusions. Data analysis was performed using SWOT analysis and Mass Media Management theory. The results showed that Gatra Sumbagsel Magazine was able to compete in the digitization era by implementing a lean business pattern of human resources in maintaining branding and maximizing business potential in government and private institutions as the main target of business development. Keywords: Existence, Magazine, Digitization Era
Strategi Pemasaran Digital melalui Facebook dalam Membangun Kepercayaan Konsumen pada Produk UMKM di Kabupaten Ogan Komering Ilir M Faros Prabaidka; Isna Wijayani
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 4 No. 2 (2026): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v4i2.2853

Abstract

This study examines the digital marketing communication strategy used by the micro, small, and medium enterprise Kerupuk Kemplang Ema Mulyadi to build consumer trust through Facebook in Ogan Komering Ilir Regency. A descriptive qualitative approach was employed. Informants were selected purposively and comprised the business owner, the Facebook account administrator, two consumers, a local customary leader, and a representative of the local cooperative and SME office. Data were collected through in-depth interviews, digital observation of the Facebook account, and documentation of profiles, posts, comments, private messages, and customer testimonials. Data validity was strengthened through source and method triangulation, while analysis followed the interactive model of data reduction, data display, and conclusion drawing. The findings show that the communication strategy is informative, persuasive, interactive, and relationship-oriented. Trust is developed through accurate information on prices, stock, package sizes, location, and ordering procedures; authentic product photographs; a clear business identity; polite responses; consistency between online information and delivered products; and customer experiences as social proof. Facebook profiles, photographs, captions, comments, Messenger, stories, groups, Marketplace, and sharing features form a communication flow from product recognition to information seeking, interaction, confirmation, and ordering. The main constraints include limited time and human resources, uneven content skills, device and network limitations, inconsistent posting, incomplete information, fragmented messages across channels, selective consumer attention, and doubts about account authenticity. Facebook therefore supports consumer trust, but its effectiveness depends on integrated content planning, consistent information standards, timely responses, secure account management, and systematic message recording.
Co-Authors Bastian Bastian Desy Misnawati ikhsan alqodrisyah Karerek, Karerek M Faros Prabaidka Rahma Santhi Zinaida