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All Journal ASEAN Journal on Hospitality and Tourism International Journal of Supply Chain Management International Journal of Applied Business Research Jurnal Tabarru': Islamic Banking and Finance Jurnal Difusi Journal of Marketing Innovation Indonesian Journal of Economics and Management Industrial Research Workshop and National Seminar

DWI SUHARTANTO

Politeknik Negeri Bandung, Indonesia

Author-ID : 4201291

Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation Other

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AN EXAMINATION OF THE STRUCTURE AND DETERMINANTS OF BRANDS LOYALTY ACROSS HOTEL BRAND ORIGIN DWI SUHARTANTO
ASEAN Journal on Hospitality and Tourism Vol. 10 No. 2 (2011)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study reports an assessment of brand loyalty across the origin of the brand in the hotel industry. This study endeavours to extend recent advances in services marketing theory on brand loyalty to the international and domestic brand level of analysis. Brand loyalty is proposed to consist of three dimensions (attitudinal loyalty, conative loyalty and behavioural loyalty) with service quality, perceived value, customer satisfaction, and brand image as its determinants. The results, drawn from sample of four-star hotels, support the proposed brand loyalty model across international and domestic hotels. Service quality, perceived value, and customer satisfaction are important antecedents of brand loyalty though brand image has a strengthening role in these three loyalty determinants in both international and domestic hotels. Overall, the effects of these determinants on brand loyalty differ between international and domestic hotels.

EXAMINING THE FORMATION OF ATTITUDINAL, CONATIVE, AND BEHAVIOURAL LOYALTY: AN EMPIRICAL ANALYSIS IN THE HOTEL INDUSTRY DWI SUHARTANTO
ASEAN Journal on Hospitality and Tourism Vol. 12 No. 2 (2013)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study examines the dimensional structure of the brand loyalty construct in the hotel industry context. Following recent developments in loyalty studies, brand loyalty is proposed as a three-dimensional construct consisting of attitudinal loyalty, conative loyalty, and behavioural loyalty. In addition to directly affecting behavioural loyalty, attitudinal loyalty influences behavioural loyalty indirectly through conative loyalty. This conceptualisation is supported by the statistical analysis and provides an improved of the brand loyalty construct compared to the existing conceptualisations, such as fourstage, three-stage, and two-stage brand loyalty models. This study provides an important contribution in extending an understanding of the complex structure of brand loyalty, especially in a hotel industry context.

Predicting Destination Image in Creative Tourism: A Comparative between Tourists and Residents David Dean; Dwi Suhartanto; Lusianus Kusdibyo
Jurnal Internasional Penelitian Bisnis Terapan Vol 1 No 01 (2019)
Publisher : Politeknik Negeri Bandung

This study’s objective is to examine tourist and resident experiences of creative tourist attractions through the development of an experience quality-destination model and assess the interrelationships among model factors: experience quality, perceived value, satisfaction, and destination image. The research was conducted across several creative tourism attractions in Bandung, Indonesia including cultural/traditional dancing, crafting, painting and games. Self-administered questionnaires were distributed to the visitors after they enjoyed the experience. Of the 421 questionnaires collected, 400 were useable for further analysis. The hypotheses are examined by using Partial Least Square (PLS). The proposed experience quality-destination model is a good fit for both the tourist and resident samples. For the tourist sample, all the direct effects among variables in the model are significant except for perceived value’s effect on destination image. For the resident sample, experience quality directly influences perceived value, and perceived value directly affects both satisfaction and destination image. The total effect of experience quality on destination image is significant for both samples.

Customer Satisfaction toward Online Purchasing Services: Evidence from Small & Medium Restaurants Carol Y Lu; Dwi Suhartanto; Arie Indra Gunawan; Brendan T Chen
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 01 (2020)
Publisher : Politeknik Negeri Bandung

This study examines shopper satisfaction toward an online purchasing model in small and medium restaurants (SMRs), including the quality of e-service and food, with perceived value as the determinants. For this research purpose, 392 data gathered from online restaurant shoppers in Bandung, Indonesia. This study adopts the Structural Equation Model (PLS) to evaluate shopper satisfaction relations with its determinants as well as consequences. The results uncover that both the quality of e-service and food on shopper satisfaction is essential, and disclose the partial mediation function of perceived value to assess the relationship between both qualities on shopper satisfaction. This study offers a guide to SMR managers to enhance their business performance by focusing on the quality of food, instead of focusing on both the quality of e-service and food. In terms of online service-based businesses, this research implies that the SMRs need to collaborate with reliable online platform service providers.

Loyalty Model for Ethnic Restaurants: The Role of Quality and Value Wahyu Rafdinal; Dwi Suhartanto
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Politeknik Negeri Bandung

Recent research discusses the need for a better understanding of customer perceptions about ethnic restaurant attributes such as qualities and values in influencing the process of customer loyalty and ethnic restaurant competitiveness. This study aims to analyze the importance of quality and value in influencing loyalty in ethnic restaurants. The sample in this study are 210 respondents who visit ethnic restaurants twice in the past month. Data are collected using questionnaire survey which was done in around Bandung Raya. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that the quality of ethnic restaurants such as food quality and physical environment quality directly influence loyalty. Meanwhile, service quality has an indirect effect on loyalty through value. Then, price value and emotional value directly influence loyalty. This study provides a better understanding of scholars and managers in ethnic restaurants about restaurant quality, value, and loyalty. This study suggests that the quality of ethnic restaurants, such as food quality, service quality, and physical environment quality can be valuable indicators for increasing values and loyalty, as well as being an attractive marketing strategy for the preferences of different market segments for ethnic restaurant experiences.

The Role of Religiosity on Employee Engagement and Performance: The Perspective of Muslim Employees Anthony Brien; Dwi Suhartanto; Ira Siti Sarah; Tintin Suhaeni; Setiawan Setiawan; Aldy Mochammad Faiz Raksayudha
Jurnal Internasional Penelitian Bisnis Terapan Vol 3 No 01 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v3i1.109

Literature suggests that religiosity is an imperative factor in influencing a person's work. However, a lack of attention has been given to its effect on employee engagement and employee job performance. The purpose of this study is to assess the direct effect religiosity has on employee job performance and its indirect effect through employee engagement from the perspective of Muslim employees. To examine the religiosity-job performance model, this study utilizes Partial Least Squares (PLS) modelling with a sample of 569 Muslim employees in Bandung, Indonesia. This study reveals that religiosity dimensions (practice, altruism, and belief) significantly influence employee engagement. However, among the religiosity dimensions, only altruism has both a direct and indirect effect on employee engagement. While this unique study confirms the link between engagement and job performance, it offers a new understanding of the employee engagement role and the link between employee religiosity and employee job performance. With no previous studies in this area, it offers new insights and theoretical and managerial implications.

The Use of Contemporary Mobile Banking Service in Islamic Banks: Perspective of Young Customers Ambia Masthura Yussaivi; Carol Y Lu; Moch Edman Syarief; Dwi Suhartanto
Jurnal Internasional Penelitian Bisnis Terapan Vol 3 No 01 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v3i1.121

This study examines the factors that influence the attitudes and perceptions of the young customers towards the use of mobile banking services and AI-enabled mobile banking services. The research questionnaire was distributed using Google Form to customers using Islamic banking mobile banking services in Indonesia with a total sample of 204 young Muslim customers. Partial least square was used to test technology-based differential effects (attitudes towards AI, relative advantage, trust, and security of mobile banking) and non-technology based (need for service, quality of service) as well as factors of religiosity on the use of mobile banking services and AI-enabled mobile banking service. This study results in the findings that the construct of trust, attitudes towards AI, religiosity, and relative advantage are the main determinants of mobile banking adoption intentions. It also shows the gap between young customers in trust levels, attitudes towards AI, religiosity, and perceived relative advantage between the two dependent variables. Finally, the trust construct has the greatest impact on the use of mobile banking and AI-enabled mobile banking services.

Retail Employeesâ€™ Image on Shopping Destination: Itâ€™s Impact on Their Behavioural Intention dwi suhartanto; Iwan Mulyawan; Eddy Syah Yahya; Gundur Leo
International Journal of Supply Chain Management Vol 7, No 5 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

The current development in retail industry shows that there is an intense competition between shopping destinations. In this competitive environment, an imperative strategy to endure and succeed is by developing a unique and favourable destination image. This study examines retail employee image on shopping destination model and its impact on their behaviour intention. This study uses 333 samples of retail employees collected from Bandung, Indonesia. The results verify the cognitive and affective component of image are critical drivers of shopping destination overall image. However, this study suggests that the overall image is not the determinant of behaviour intention. The cognitive image is the only important factor in determining retail employee behaviour intention. Further, this study shows that the differences between staff and manager on the destination image model are insignificant. The implication for retail business managers as part of the supply chain system in retail industry is discussed.

PENINGKATAN PEMASARAN DIGITAL PADA UKM SERBA SINGKONG CIREUNDEU Fatya Alty Amalia; Lina Setiawati; Arie Indra Gunawan; Widi Senalasari; Nugroho Hardiyanto; Adila Sosianika; Nono Wibisono; Dwi Suhartanto
Jurnal Difusi Vol 4 No 1 (2021): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

UKM Serba Singkong Cirendeu (UKM SSC) yang terletak di Kampung Adat Cirendeu (KAC) secara aktif memproduksi dan menjual produk olahan singkong kepada para wisatawan yang berkunjung ke KAC. Saat ini, UKM SSC masih sangat mengandalkan penjualan offline dan promosi word of mouth untuk memasarkan produknya. Namun, cara ini dianggap kurang sesuai dengan tipe konsumen yang sekarang lebih banyak hadir di dunia “online”. Terlebih lagi, di masa pandemic COVID-19 penjualan UKM SSC menurun drastis akibat tidak adanya lagi wisatawan yang berkunjung ke KAC. Maka, untuk mengatasi permasalahan penjualan yang belum optimal ini, tim PKM menggagas suatu solusi berupa peningkatan adopsi UKM SSC dalam pemasaran digital. Gagasan ini dilakukan ke dalam lima tahap kegiatan, yaitu (1) Analisis program pemasaran UKM SSC saat ini, (2) Pemilihan media pemasaran digital yang tepat, (3) Penyiapan materi pelatihan pemasaran digital, (4) Pelatihan pemasaran digital, (5) Evaluasi. Tim PKM memilih platform Instagram sebagai media pemasaran digital yang tepat untuk memasarkan produk singkon UKM SSC dengan nama akun @serba_singkong_cireundeu. Selain itu, UKM SSC juga diberikan pelatihan mengenai pengelolaan Instagram. Dari pelatihan tersebut, kelima peserta pelatihan menilai bahwa penyampaian materi telah dilakukan dengan jelas oleh tim PKM dan materi yang disampaikan juga bermanfaat bagi pengembangan bisnis mereka.

Keterlibatan Pemasaran Elektronik Mulut ke Mulut Melalui Media Sosial Instagram: Bukti Empiris dari E-commerce Hijup Refi Fadhilah Meidy; Dwi Suhartanto; Widi Senalasari
Prosiding Industrial Research Workshop and National Seminar Vol 11 No 1 (2020): Prosiding 11th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Perkembangan zaman mendorong lahirnya banyak e-commerce, salah satunya adalah Hijup yang merupakan e-commerce fashion muslim pertama di dunia dengan pengikut terbanyak di Instagram. Pemasaran yang mereka lakukan berfokus pada media sosial terutama Instagram, yang merupakan platform terbaik dalam mempromosikan sebuah brand karena fitur-fiturnya memungkinkan terjadinya interaksi dua arah baik antara perusahaan dengan konsumen, dan sesama konsumen melalui e-WoM. Keterlibatan e-WoM mampu mendorong perusahaan untuk meningkatkan penjualan, sehingga faktor-faktor yang memengaruhinya menjadi krusial untuk diperhatikan. Tujuan studi ini adalah untuk memprediksi keterlibatan e-WoM melalui Instagram dengan menggunakan faktor konten yang dihasilkan perusahaan, kualitas informasi, dan kredibilitas informasi dari pengguna lain. Studi ini menggunakan 396 responden yang berasal dari pengunjung dan/atau pengikut Instagram Hijup. Data dianalisis menggunakan software Smart PLS. Hasil dari studi ini menunjukkan bahwa konten yangdihasilkan perusahaan memengaruhi keterlibatan e-WoM secara signifikan. Namun, kualitas informasi dan kredibilitas informasi dari pengguna lain tidak berpengaruh terhadap keterlibatan e-WoM. Dengan demikian, Hijup perlu mempertahankan dan meningkatkan kualitas konten yang dihasilkannya di Instagram untuk meningkatkan keterlibatan e-WoM, sehingga nantinya akan bermanfaat bagi kemajuan bisnis. Studi ini hanya terbatas pada Instagram dan khusus meneliti perusahaan Hijup, penelitian selanjutnya diharapkan dapat meneliti media lainnya dengan e-commerce fashion secara umum sehingga jangkauannya menjadi lebih luas.

Co-Authors Agustinus Februadi Aldy Mochammad Faiz Raksayudha Ambia Masthura Yussaivi Anthony Brien Arie Indra Gunawan Brendan T Chen Carol Y Lu David Dean Deta Ayu Lestari Dhea Rahmayanti Eddy Syah Yahya Fatya Alty Amalia Fatya Alty Amalia Gundur Leo Iklima Farhani Indah Kumala Sari Iwan Mulyawan Kusdibyo, Lusianus Lina Setiawati Lina Setiawati Lusianus Kusdibyo Martin Elliott-White Mesi Nurca Ismoyo Mochamad Umar Mai Nisa Zakia Nono Wibisono Nugroho Hardiyanto Rafiati Kania Refi Fadhilah Meidy Sarah, Ira Siti Setiawan Setiawan Siti Aisyah Sosianika, Adila Syarief, Mochamad Edman Tessa Mariana Tiara Anggraeni Tintin Suhaeni Tintin Suhaeni Wahyu Rafdinal Widi Senalasari

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