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All Journal Jurnal Manajerial Dan Kewirausahaan International Journal of Management Science and Application
M. Tony Nawawi
Universitas Tarumanagara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Perceived Quality dan Usefulness terhadap Continuance Usage Intention Melalui Customer Satisfaction (Studi Kasus pada Grabfood) Joseph Wijaya; M. Tony Nawawi
Jurnal Manajerial Dan Kewirausahaan Vol. 5 No. 3 (2023): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v5i3.25402

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perceived quality dan perceived usefulness terhadap continuance usage intention melalui customer satisfaction pada pelanggan GrabFood di Jakarta. Jenis desain penelitian yang digunakan pada penelitian ini adalah desain penelitian deskriptif. Teknik pengambilan sampel dilakukan dengan cara purposive sampling dan jumlah sampel yang diteliti sebanyak 100 responden yang merupakan pengguna GrabFood di Jakarta. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner yang disebar secara online dengan google form. Teknik analisis data dengan menggunakan metode partial least square-structural equation modeling (PLS-SEM) dan program SmartPLS versi 4. Hasil penelitian ini menunjukan bahwa perceived quality berpengaruh secara positif dan signifikan terhadap customer satisfaction, perceived usefulness berpengaruh secara positif dan signifikan terhadap customer satisfaction, customer satisfaction berpengaruh secara positif dan signifikan terhadap continuance usage intention, perceived quality berpengaruh secara positif dan signifikan terhadap continuance usage intention, perceived usefulness berpengaruh secara positif dan signifikan terhadap continuance usage intention, perceived quality berpengaruh secara positif dan signifikan terhadap continuance usage intention melalui customer satisfaction dan perceived usefulness berpengaruh secara positif dan signifikan terhadap continuance usage intention melalui customer satisfaction. The purpose of this study was to determine the effect of perceived quality and perceived usefulness on continuance usage intention through customer satisfaction on GrabFood customers in Jakarta. The type of research design used in this study is a descriptive research design. The sampling technique was carried out by means of purposive sampling and the number of samples studied was 100 respondents who are GrabFood users in Jakarta. The data collection method was carried out by distributing questionnaires which were distributed online with the Google form. The data analysis technique uses the partial least square-structural equation modeling (PLS-SEM) method and the SmartPLS version 4 program. The results of this study indicate that perceived quality has a positive and significant effect on customer satisfaction, perceived usefulness has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on continuance usage intention, perceived quality has a positive and significant effect on continuance usage intention , perceived usefulness has a positive and significant effect on continuance usage intention, perceived quality has a positive and significant effect on continuance usage intention through customer satisfaction and perceived usefulness has a positive and significant effect on continuance usage intention through customer satisfaction.
Pengaruh Citra Merek dan Kepercayaan Merek terhadap Loyalitas Merek Dimediasi oleh Persepsi Harga di PT Shopee International Indonesia Brayn Lie; M. Tony Nawawi
Jurnal Manajerial Dan Kewirausahaan Vol. 5 No. 4 (2023): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v5i4.26929

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh citra merek dan kepercayaan merek terhadap persepsi harga dan loyalitas merek serta menguji persepsi harga sebagai mediasi antara citra merek dan kepercayaan merek dengan loyalitas merek. Populasi penelitian ini adalah 130 responden dari pengguna dan konsumen dari PT Shopee International Indonesia. Metode purposive sampling digunakan dengan menyebarkan kuesioner online melalui Google Form secara online yang kemudian diolah menggunakan aplikasi Smart PLS. Hasil dari penelitian ini adalah citra merek dan kepercayaan merek berpengaruh signifikan dan positif terhadap persepsi harga, citra merek dan kepercayaan merek berpengaruh signifikan dan positif terhadap loyalitas merek, loyalitas merek berpengaruh signifikan dan positif terhadap persepsi harga, citra merek dan kepercayaan merek berpengaruh signifikan dan positif terhadap loyalitas merek melalui mediasi persepsi harga. The purpose of this study was to examine the effect of brand image and brand trust on price perception and brand loyalty and to examine price perception as a mediation between brand image and brand trust and brand loyalty. The population of this study were 130 respondents from users and consumers from PT Shopee International Indonesia. The purposive sampling method was used by distributing online questionnaires through online Google Forms which were then processed using the Smart PLS application. The results of this study are brand image and brand trust have a significant and positive effect on price perception, brand image and brand trust have a significant and positive effect on brand loyalty, brand loyalty has a significant and positive effect on price perception, brand image and brand trust have a significant and positive effect on brand loyalty through the mediation of price perceptions.
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, dan Disiplin Kerja terhadap Kepuasan Kerja Karyawan (Studi Kasus PT Perfect Companion Indonesia) Lia Fransisca; M. Tony Nawawi
Jurnal Manajerial Dan Kewirausahaan Vol. 5 No. 4 (2023): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v5i4.26977

Abstract

Dalam sebuah perusahaan, kepuasan kerja merupakan isu penting yang perlu mendapat perhatian. Cara yang dilakukan oleh PT Perfect Companion Indonesia untuk mempertahankan karyawannya adalah dengan mengubah gaya kepemimpinan, memotivasi karyawan dan mendisiplinkan karyawan dalam pekerjaannya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh gaya kepemimpinan, motivasi kerja dan disiplin kerja terhadap kepuasan kerja karyawan PT Perfect Companion Indonesia. Penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada karyawan PT Perfect Companion Indonesia dengan sampel sebanyak 100 responden dengan menggunakan teknik purposive sampling. Metode analisis data dilakukan dengan menggunakan pendekatan SEM (Structual Equation Modeling) yang diolah dengan SmartPLS versi 3.3.3. Hasil penelitian ini menunjukkan bahwa gaya kepemimpinan, motivasi kerja dan disiplin kerja berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan PT Perfect Companion Indonesia. Hasil penelitian ini diharapkan dapat membantu PT Perfect Companion Indonesia meningkatkan kepuasan kerja karyawan melalui gaya kepemimpinan, motivasi kerja dan disiplin kerja. Organisasi juga diharapkan memahami manfaat kepemimpinan yang baik, motivasi kerja dan disiplin kerja untuk meningkatkan kepuasan kerja karyawan. In a company, job satisfaction is an important issue that needs attention. The method used by PT Perfect Companion Indonesia to retain its employees is by changing leadership styles, motivating employees and disciplining employees in their work. The purpose of this study was to determine the effect of leadership style, work motivation and work discipline on job satisfaction of PT Perfect Companion Indonesia employees. This study uses primary data by distributing questionnaires to all employees of PT Perfect Companion Indonesia with a sample of 100 respondents using a purposive sampling technique. The data analysis method used SEM (Structual Equation Modeling) approach which was processed with SmartPLS version 3.3.3 software. The results of this study indicate that leadership style, work motivation and work discipline have a positive and significant effect on job satisfaction of PT Perfect Companion Indonesia employees. The results of this study aim to help PT Perfect Companion Indonesia pay attention to employee job satisfaction through leadership style, work motivation and work discipline. Organizations are also expected to understand the benefits of good leadership, work motivation and work discipline to increase employee job satisfaction.
The Role of Social Media in Building Trust, Creativity, and Satisfaction for Millennial Entrepreneurs Arifin Djakasaputra; M. Tony Nawawi
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.297

Abstract

This research aims to investigate the role of social media in enhancing trust, self-perceived creativity, and satisfaction among millennial entrepreneurs. In general, the data was collected through sampling from mineral entrepreneurs in Jakarta. Where data collection is done by distributing questionnaires. The data was analysed using partial least squares structural equation modelling. Finally, the research results show that social media marketing activities have a positive and significant impact on trust, social media marketing activities have a positive but not significant effect on self-perceived creativity, trust has a positive but not significant impact on self-perceived creativity, and trust has a negative and significant impact on entrepreneurial satisfaction. This research can contribute to marketing experts and millennial entrepreneurs in enhancing the quality of advertising information and the credibility of social media used to support creativity, trust, and satisfaction. Furthermore, marketing experts and millennial entrepreneurs with online-based communities should optimize their marketing activities on social media.
Faktor-Faktor yang Mempengaruhi Loyalitas Merek Kopi Tuku di Jakarta Vilky Elysia Lim; M. Tony Nawawi
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/zv4xb953

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran merek, kepercayaan merek, dan persepsi kualitas terhadap loyalitas merek Kopi Tuku di Jakarta. Ukuran sampel penelitian ini terdiri dari 145 individu yang sebelumnya pernah membeli produk di Kopi Tuku di Jakarta. Metode purposive sampling digunakan untuk menyebarkan kuesioner secara online, dan analisis data dilakukan dengan menggunakan model PLS-SEM melalui perangkat lunak SmartPLS 4. Hasil penelitian ini menunjukkan bahwa loyalitas merek pada Kopi Tuku dapat dipengaruhi secara positif oleh kesadaran merek, kepercayaan merek, dan persepsi kualitas. Selain itu, hasil penelitian ini menyarankan agar Kopi Tuku fokus pada inovasi dan konsistensi produk dan layanannya, pengalaman unik, meningkatkan strategi pemasaran terutama di media sosial sehingga dapat meningkatkan loyalitas merek serta mempertahankan pelanggan setia. This study aims to analyze the effect of brand awareness, brand trust, and perceived quality on brand loyalty Kopi Tuku in Jakarta. The sample size of this study consisted of 145 individuals who had previously purchased products at Kopi Tuku in Jakarta. The purposive sampling method was used to distribute the questionnaire online, and data analysis was conducted using the PLS-SEM model through SmartPLS 4 software. The research results indicate that brand loyalty on Kopi Tuku is positively influenced by brand awareness, brand trust, and perceived quality. In addition, the results of this study suggest that Kopi Tuku should focus on innovation and consistency of its products and services, unique experiences, improve marketing strategies especially on social media to increase brand loyalty and maintain loyal customers.
Pengaruh Pemasaran Digital dan Promosi terhadap Keputusan Pembelian dengan Mediasi Citra Merek pada Produk Pakaian Dominate di Jakarta Selatan Vicky Chinara; M. Tony Nawawi
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/24s5p988

Abstract

Penelitian ini bertujuan menganalisis pengaruh pemasaran digital dan promosi terhadap keputusan pembelian dengan mediasi citra merek pada produk pakaian Dominate di Jakarta Selatan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menganalisis data dari 100 responden yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa pemasaran digital dan promosi berpengaruh positif signifikan terhadap keputusan pembelian, baik secara langsung maupun melalui citra merek sebagai variabel mediasi. Temuan ini menegaskan bahwa citra merek berperan sebagai mediasi parsial yang memperkuat hubungan antara pemasaran digital, promosi, dan keputusan pembelian. Oleh karena itu, perusahaan perlu meningkatkan strategi pemasaran digital dan promosi untuk memperkuat citra merek dalam menghadapi persaingan yang semakin ketat di industri fashion lokal. This study aims to analyze the influence of digital marketing and promotion on purchasing decisions with brand image mediation on Dominate clothing products in South Jakarta. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method to analyze data from 100 respondents selected using purposive sampling techniques. The results of the study indicate that digital marketing and promotion have a significant positive effect on purchasing decisions, both directly and through brand image as a mediating variable. This finding confirms that brand image acts as a partial mediator that strengthens the relationship between digital marketing, promotion, and purchasing decisions. Therefore, companies need to improve their digital marketing and promotion strategies to strengthen their brand image in the face of increasingly fierce competition in the local fashion industry.
Faktor-Faktor yang Memengaruhi Purchase Intention Produk Glad2Glow di Jakarta Jenny Valencia; M. Tony Nawawi
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i1.36886

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image, ewom dan social media marketing terhadap purchase intention produk Glad2Glow di Jakarta. Metode penelitian ini menggunakan pendekatan kuantitatif dengan teknik convenience sampling, yang melibatkan 150 orang sebagai sampel. Analisis data dilakukan menggunakan model PLS-SEM melalui perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa brand image berpengaruh secara positif dan signifikan terhadap purchase intention, ewom berpengaruh secara positif dan signifikan terhadap purchase intention, serta social media marketing tidak dapat mempengaruhi purchase intention secara positif dan signifikan. Temuan ini dapat memberikan implikasi bagi brand Glad2Glow untuk meningkatkan pemasaran media sosial mereka dengan mencari informasi mengenai tren yang sedang viral di media sosial untuk meningkatkan niat beli masyarakat umum terhadap produk Glad2Glow melalui social media marketing. This study aims to determine the effect of brand image, ewom and social media marketing on the purchase intention of Glad2Glow products in Jakarta. This research method uses a quantitative approach with convenience sampling technique, involving 150 people as samples. The results showed that brand image has a positive and significant effect on purchase intention, ewom has a positive and significant effect on purchase intention, and social media marketing cannot positively and significantly influence purchase intention. These findings can provide implications for the Glad2Glow brand to improve their social media marketing by seeking information about trends that are going viral on social media to increase the general public's purchase intention for Glad2Glow products through social media marketing.
Pemasaran Media Sosial dan Persepsi Kualitas sebagai Penentu Niat Beli Cloud Kitchen Nicholas Triputra; M. Tony Nawawi
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 2 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i2.37726

Abstract

Penelitian ini menguji pengaruh Pemasaran Sosial Media dan Persepsi Kualitas terhadap Minat Beli pada brand Moon Chicken di DKI Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan 204 responden yang dikumpulkan melalui kuesioner online. Analisis dilakukan menggunakan PLS-SEM melalui SmartPLS 4.1.1.5. Hasil penelitian menunjukkan bahwa Pemasaran Sosial Media berpengaruh positif dan signifikan terhadap Minat Beli, yang berarti konten media sosial mampu meningkatkan ketertarikan pembelian. Persepsi Kualitas juga berpengaruh positif dan signifikan terhadap Minat Beli, sehingga persepsi kualitas dan kepuasan konsumen turut mendorong niat beli. This study examines the influence of social media marketing and perceived quality on purchase intention toward the Moon Chicken brand in DKI Jakarta. Using a quantitative approach, data were collected through an online questionnaire and obtained 204 valid responses. The analysis was conducted using PLS-SEM with SmartPLS 4.1.1.5. Findings show that social media marketing has a positive and significant effect on purchase intention, indicating that engaging online content strengthens consumers’ buying interest. Perceived quality also positively and significantly affects purchase intention, meaning product satisfaction and perceived value play an essential role in driving purchase decisions.pemasaran sosial media
Co-Authors Brayn Lie Dafa Alfaryaby Ramadhan Djakasaputra, Arifin Felicia Sidarta Fenianti Fenianti Jenny Valencia Joseph Wijaya Lia Fransisca Nicholas Tan Nicholas Triputra Rahadian Mohamad Riski Andriyani Siti Hamisah Stella Karunia Avera Sylvia Alysia Vanessa Vanessa Vicky Chinara Vilky Elysia Lim