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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) EKONOMIKA45 Jurnal Mahasiswa Manajemen dan Akuntansi
Achmad Daeng GS
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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EFFORTS TO EMPOWER MSMES IN PANCI VILLAGE IN INCREASING FAMILY INCOME (Study on MSMEs in Panci Village in Porong District, Sidoarja Regency) Enny Istanti; RM Bramastyo KN; Achmad Daeng GS
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2571

Abstract

Economic development is generally carried out by developing countries aimed at creating economic development that can be enjoyed by the community. Method usedi.e. qualitative allows data analysis to be carried out when researchers are in the field or after returning from the field a new analysis is carried out. Research result : 1. Efforts to empower village SMEs Pan in increasing family income in a way technology utilization, making packaging more attractive, empowerment programs regarding facilities and infrastructure and the role of the Government in increasing the marketing of MSME products, 2. Efforts for MSMEs in Kampung Panci to increase family income by increasing family income and making residents more productive and creative, 3. The Role of the District on Village SMEs Pan. Conclusionhave not used online media as marketing access; lack of facilities and infrastructure, can increase income and the absence of assistance provided by the District against unequal to all business actors in MSMEs.
Faktor-Faktor yang Mempengaruhi Permintaan Kredit pada Perum Pegadaian Bambang Karnain; Sugiharto Sugiharto; Rina Dewi; Achmad Daeng GS
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3507

Abstract

This research aims to determine the factors that influence credit demand at Perum Pegadaian. This research method is literature study. The data analysis technique is by collecting information from various sources in fields related to the factors that influence the demand for credit at Perum Pegadaian, the data is collected and analyzed and conclusions are drawn. The results of this research state that the factors that influence the demand for credit at Perum Pegadaian include (1) customer's income level, (2) customer's education level (3) interest rate (4) service at Perum Pegadaian and (5) credit repayment period.
ANALISIS PENGARUH MARKETING MIXTERHADAP CUSTOMER VALUE DI PELAYANAN RAWAT JALAN PUSKESMAS KEDUNGDORO Slamet Imam Syafi’I; Achmad Daeng GS; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (874.801 KB) | DOI: 10.30640/jumma45.v1i1.159

Abstract

The number of patient visits at the Kedungdoro Health Center from 2019 to 2021 has decreased, both old and new patient visits. These conditions indicate that patient loyalty is low, the low patient loyalty can occur due to patient dissatisfaction which is influenced by the marketing mix. The purpose of this study was to determine the effect of the marketing mix, namely products, people, processes and physical evidence on customer value at the Kedungdoro Health Center.This study is a quantitative study with a cross-sectional study design. The study population was all patients in November as many as 1849 patients. The research sample was 178 patients and was taken by purposive sampling method. Data were collected by using a questionnaire instrument and analyzed by Multiple Linear Regression.The results of the research on hypothesis testing showed that the results of the t-test of the product, people, process and physical evidence variables partially had a significant positive effect on the customer value variable. In addition, the F test results show that all elements of the marketing mix (products, people, processes and physical evidence) simultaneously or simultaneously have a significant effect on customer value. Elements of the marketing mix that need to be evaluated in order to increase patient loyalty are people and physical evidence
Pengaruh Strategi Pemasaran 4P Terhadap Keputusan Pembelian Produk Pulsa21 Di Kabupaten Gresik Winda Sari; Bambang Karnain P; Achmad Daeng GS; Sugiharto Sugiharto; Rina Dewi
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.1533

Abstract

This study aims to determine the effect of the 4P marketing strategy on purchasing decisions for Pulses21 products in Gresik district. This type of research used is quantitative research. The population in this study was around 15,000 people with a sample of 100 respondents. Data was collected through questionnaires and observation methods. The data analysis technique used is the classical assumption test which consists of a normality test, multiple linear regression analysis, and hypothesis testing, namely the t test, F test, and the coefficient of determination (R²). The results of the data analysis obtained a simple linear equation Y=1.198+0.196X1+0.457X2+(-0.078X3)+0.315X4+0.267. The conclusion that can be drawn from this study is that the marketing strategy variable price and promotion have a significant influence on purchasing decisions while the product and place variables do not have a significant influence on purchasing decisions. This is evident from the t count > t table, namely for the price variable 4.224> 1.985 with a significance value of 0.001˂0.05 and the promotion variable 2.964˃1.985 with a significance value of 0.004˂0.05, while for the product variable it is 1.581˂1.985 with a significance value of 0.117˃0.05 and the place variable -0.722˂1.985 with a significance value of 0.472˃0.05. And the results of the F test analysis obtained a calculated F value of 65.069 which was greater than the F table of 2.47 and an F significance of 0.001 which was smaller than 0.05. The calculation results for the R2 value are 0.733 which means that the 4P variables have an influence on purchasing decisions of 73.3%, while the remaining 26.7% is influenced by other variables not examined in this study.
Co-Authors Bambang Karnain Bambang Karnain P Enny Istanti Rina Dewi RM Bramastyo KN Slamet Imam Syafi’I Sugiharto Sugiharto Winda Sari