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All Journal EKONOMIKA45 Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Mahasiswa Manajemen dan Akuntansi Journal of Management and Creative Business Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu International Journal of Economics and Management Research
Bambang Karnain
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KUALITAS PRODUK DAN PROMOSI DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN MENGGUNAKAN JASA PENYEWAAN PRODUK ALAT BERAT: STUDI KASUS PADA PT.SURYA TRIAS GEMILANG Fikri Firdaus; Sugiharto Sugiharto; Bambang Karnain; Tjandra Wasesa; Achmad Daengs GS
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (993.889 KB) | DOI: 10.55606/jaem.v1i3.28

Abstract

This study aims to examine and analyze the effect of quality products and promotions on consumer decisions in using services rental of heavy equipment products at PT. Surya Trias Gemilang Surabaya. Study this is implemented at PT. Surya Trias Gemilang Surabaya in April Until June 2021. The research population is consumers who have used the service rental of heavy equipment products. Samples were taken as many as 35 people with random sampling technique. Data was collected using valid questionnaire. The dependent variable in this study is the decision consumers (Y), while the independent variables are product quality (X1) and promotion (X2). Data analysis was performed using multiple linear regression method. The results showed that: (1) there was a significant effect of product quality (X1) on consumer decisions (Y) in using tenant services heavy equipment products at PT. Surya Trias Gemilang Surabaya; (2) there is an effect significant promotion (X2) on consumer decisions (Y) in using heavy equipment product rental services at PT. Surya Trias Gemilang Surabaya; and (3) there is a significant effect of product quality and promotion on decisions consumers in using heavy equipment product rental services at PT. Sun Trias Gemilang Surabaya. Product quality factor (X1) and promotion (X2) has an influence of 68.9% on consumer decisions (Y) in use the services of renting heavy equipment products at PT. Surya Trias Gemilang Surabaya, while the remaining 31.1% is influenced by other variables that are not included in this study.
Pengaruh Kompetensi Dan Pengembangan Karier Terhadap Kinerja Karyawan Pada PT.X Moh. Riskaedi Febriyan; Bambang Karnain; Sugiharto Sugiharto; Rina Dewi; Achmad Daengs GS
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol 3 No 1 (2023): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/semnastekmu.v3i1.217

Abstract

This research aims to: (1) determine and analyze the simultaneous influence of competency and career development on employee performance at PT. , (3) To find out and analyze which variables have a dominant influence on employee performance at PT. In this research, the type of research uses a quantitative approach, the sample is 31 people, data collection uses questionnaires and data documentation. Meanwhile, the analysis uses descriptive analysis and inferential analysis. Descriptive analysis to determine the high or low levels of the observed variables with the help of data processing using the SPSS program and inferential analysis using multiple linearity regression statistics. The research results show that: (1) Competency and career development variables simultaneously influence employee performance, because the Fcount = 24.089 > Ftable = 3.34; (2) Competency variable value tcount= 2.683 > ttable = 2.048 in sig. =0.12. there is a significant influence between competency on employee performance, (3) Career development variable value t = 2.578 > ttable = 2.048 on sig. = 0.15, there is a significant influence between career development on employee performance, (4) the competency variable has a dominant influence on employee performance, because the standard value of the competency beta coefficient = 0.440 > the standard beta coefficient of career development = 0.422.
Peran Strategi Orientasi Wirausaha, Orientasi Pasar Dan Pengaruhnya Terhadap Kinerja Usaha Pada UMKM Achmad Daengs GS; Rina Dewi; Sugiharto Sugiharto; Bambang Karnain; Enny Istanti
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol 3 No 2 (2023): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/semnastekmu.v3i2.221

Abstract

The contribution of MSMEs to economic growth means that MSME performance needs to be improved. In this case, there are many factors that must be considered in improving the performance of MSMEs, such as entrepreneurial orientation and market orientation, so this research was conducted with the aim of analyzing the significant influence of entrepreneurial orientation and market orientation on business performance in MSMEs. This research was conducted using a quantitative approach. The samples taken were 50 MSME business people assisted by the Surabaya City Trade Office. Data collection in this research was carried out by distributing questionnaires. The data analysis technique used in this research is multiple linear regression analysis. The results of this research show that entrepreneurial orientation and market orientation have a significant influence, both partially and simultaneously, on business performance in MSMEs.
PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PENGGUNA JASA EMKL : Studi Kasus di PT. MITRA UTAMA INDOTRANS SURABAYA Alya Dita Sarasati; Sugiharto; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1015.387 KB) | DOI: 10.30640/jumma45.v1i1.200

Abstract

This study is useful to determine the effect of satisfaction and trust given to customer loyalty at PT. Mitra Utama Indotrans Surabaya. The population in this study amounted to 60 respondents, while the sampling technique used the census method because the population and sample were the same, and the data collection technique used was a questionnaire, while the data analysis technique used the explanatory research method using statistical analysis with regression, correlation, and determination testing. , and hypothesis testing. The results of this study that satisfaction has a significant effect on customer loyalty, hypothesis testing is obtained t count > t table or (5,273> 2.002) . Trust has a significant effect on customer loyalty, hypothesis testing is obtained t count > t table or (4.473> 2.002). Satisfaction and trust simultaneously have a significant effect on customer loyalty with the regression equation Y=0,325+0,483X1+0,381X2+0,43, hypothesis testing is obtained F count > F table (38.805>3.159).    
Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Konsumen Mcdonald’s Darmo Surabaya Agnes Martalina Gasmi; Harsono Teguh; Achmad Daengs GS; Bambang Karnain; Sugiharto Sugiharto; Rina Dewi; I Gede Wiyasa
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.2008

Abstract

This study aims to see the effect of service quality on customer satisfaction at McDonald Darmo Surabaya. This type of research is quantitative with information described in the form of numbers as a tool to obtain information regarding what is known. The population used is McDonald Darmo Surabaya consumers with a sample of 100 people determined through the use of purpsove sampling. The results obtained show that service quality significantly affects customer satisfaction at McDonald Darmo Surabaya, through the t test obtained a sig value of 0.000 (<0.05) which indicates the hypothesis for service quality at McDonald Darmo Surabaya has a significant effect on customer satisfaction at McDonald Darmo Surabaya is accepted. Then through the coefficient of determination test, a value of 0.720 or 72.0% is obtained which reflects the dimensions of service quality in influencing consumer satisfaction, namely 28%, while the rest is influenced by external variables.
Mengukur Indeks Kepuasan Mahasiswa Fakultas Ekonomi Universitas 45 Surabaya Terhadap Variabel Layanan Akademik Siti Nurul Hidayah; Aridha Prasetya; Harsono Teguh Santoso; Bambang Karnain; Sugiharto Sugiharto; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2303

Abstract

This research aims to determine the quality of service at the Faculty of Economics, University 45 Surabaya. The population used as subjects in this research was 300 students from the Faculty of Economics, University 45 Surabaya. Determining the sample in this study used probability sampling with proportional sample strata. The results of the analysis using the Importance Performance Analysis (IPA) method show that the services that occur are not running effectively. In the results of the science map graph, there are variables that the faculty should pay special attention to, namely the physical evidence variable. This variable is considered important and is highly expected by students, but the performance shown is low. The variable whose performance must be maintained is the guarantee variable. The variables of responsiveness, reliability and empathy are variables with a low level of hope/importance but the existing performance has been running very well. The author's suggestion is that the faculty continue to maintain the performance of the assurance variable, concentrate more on improving the performance of the physical evidence variable and the responsiveness, reliability and empathy variables which are already running well.
Dampak Variabel Produk, Promosi, dan Harga Terhadap Keputusan Konsumen Dalam Membeli Krupuk Ayam Bawang di Desa Krembangan Taman Sidoarjo Intan Febria Nita; Aridha Prasetya; Harsono Teguh Santoso; Bambang Karnain; Sugiharto Sugiharto; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2306

Abstract

Competition is so tight now that companies must be able to play reliable marketing strategies and be able to attract consumer interest so they can win the market. Products that have good quality with good differentiation will be products that are most likely to have loyal consumers. By understanding how consumer behavior will contribute to companies formulating marketing strategies which will later be implemented in introducing and promoting their products to the market. This means that when a product is to be produced, it is known long beforehand what the consumer's needs and desires are. After the company has formulated a strategy that will be implemented in an effort to gain consumers' attention, building good communication with consumers is a step that must be taken by the company to consumers and must be done on an ongoing basis. With this effort, it will be known how consumers respond to the product.
Analisis 5 (Lima) Tahapan Proses Keputusan Pembelian Terhadap Pengambilan Keputusan Mahasiswa Universitas 45 Surabaya Dalam Memilih Perguruan Tinggi Okky Novianto; Harsono Teguh Santoso; Rina Dewi; Bambang Karnain; Sugiharto Sugiharto; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2308

Abstract

This research aims to find out and understand how University 45 Surabaya students make decisions in choosing a university which is analyzed through 5 (five) stages of the purchasing decision process, namely Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, and Postpurchase Behavior. The population in this study were all active students in the 2014-2016 academic year at University 45 Surabaya. Determining the sample for this study used probability sampling with proportional sample strata. The type of research is qualitative research. The analytical tool used is a descriptive statistical method through calculating the size of central tendency by looking for the average value (mean) at the Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision stages, and the IPA (Importance-Performance Analysis) method for the Postpurchase Behavior stage which is used to rank various elements of service quality through the aspects of Expectation (expectations) and Performance (performance). Research results in stage I Problem Recognition (Problem Recognition), there is a total score of 371 with an average value of 74.20 and the lowest namely 322 with an average value of 64.40. where the total average is 712.40. At the Information Search stage, the highest total score was obtained, namely 378 with an average value of 75.60 and the lowest total score was 244 with an average value of 48.80, where the total average was 679.00. At the Evaluation of Alternatives stage, the highest total score was obtained, namely 378 with an average value of 75.60 and the lowest total score was 241 with an average value of 48.20, where the total average was 661.00. At the Purchase Decision stage, the highest total score was obtained, namely 369 with an average value of 73.80 and the lowest total score was 262 with an average value of 52.40, where the total average was 812.60.
Analisis Controllable Factors 7M Dan Service Quality Dalam Meningkatkan Kualitas Layanan Serta Dampaknya Terhadap Kepuasan Konsumen Di Giant Diponegoro Surabaya Dwi Krisnara; Mahjudin Mahjudin; Harsono Teguh; Bambang Karnain; Sugiharto Sugiharto; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2330

Abstract

This research is aimed at finding out the influence of Giant Diponegoro Surabaya's marketing management which includes Controllable Factors or controlled factors, and Service Quality or service quality on consumer satisfaction shopping at Giant Diponegoro Surabaya. Thus, the results of this research can at least be used as additional information for management in marketing their products in accordance with consumer desires. With the t-test tool, among the Controllable Factors or controllable factors, Service Quality or service quality is the one that influences the most. are Controllable actors with a percentage of 44.3%, while Service Quality is 37%. After conducting this research, the advice that can be contributed to companies is that company leaders must pay attention to variables with smaller percentages, because in developed countries they are already at the Service Quality stage. which also influences purchasing decisions.
Dampak Motivasi Terhadap Kinerja Karyawan Pada PT. Univar Limawarnane Surabaya Dhya Nur Aysiya; Sugiharto Sugiharto; Aridha Prasetya; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2334

Abstract

The problem faced by the company PT. Univar Limawarnane Surabaya is that employee performance is not yet optimal. Reflected by the lack of optimal employee performance, namely: (1) Realization of sales of laboratory equipment is not in accordance with the targets set by the company; (2) The placement of employees is not in accordance with their competence; and (3) The workload given by the company exceeds employee capacity. As in the concept of preparing scientific work, this research aims to analyze the influence of motivation on the performance of PT employees. Univar Limawarnane in Surabaya. Meanwhile, the research sample taken was 31 people (employees), according to the size of the existing population, because the number of employees was relatively small. The data analysis technique used in this research is simple linear regression analysis. The results of the research show that there is a significant influence between motivation variables on the performance variables of PT employees. Univar Limawarnane Surabaya. This is proven t = 3.601 at Sig = 0.01 or tcount = 3.601 while t table = 2.045 This means that motivation variables can be used as a basis for predicting the performance of PT employees. Univar Limawarnane Surabaya. This shows that the hypothesis proposed is supported by the data.
Co-Authors Achmad Daeng GS Achmad Daengs G.S Agnes Martalina Gasmi Ahen Nikolas Banoet Alya Dita Sarasati Amanda Putri Herman Boedhiarti Anky Fibrianti Aridha Prasetya Devi Mayasari Dewi Putri Rahmawati Dhya Nur Aysiya Diana Zuhro Diana Zuhroh Dionisius Aldio Manuhutu Dwi Krisnara Dwi Prasetyo Ely Julianus Tiballa Enny Istanti Fairuz Fanisa Rahma Fikri Firdaus Freddy Cahyadi Gede Wiyasa GS , Achmad Daengs Harsono Teguh Harsono Teguh S Harsono Teguh S. Harsono Teguh Santoso Hesti Pandu Widodo I Gde Wiyase I Gede Wiyasa Iklima Adilvi Artafilah Intan Febria Nita Intan Permata Sari Kornelia Sarce Kristian Mangku Setyo Panjaitan Mahjudin Mahjudin Malik Hidayatullah Mayang Puspita Amara Moch Adam Fahmiansyah Moch Indrawan Moh. Riskaedi Febriyan Muhammad Muflih Sulaiman Mutiara Fadhillah Nadya Vicky Okky Novianto Rina Dew Rina Dewi Siti Nurul Hidayah Slamet Imam Syafi’I Sugiharto Sugiharto Sugiharto Tiara Ratnaningrum Tjandra Wasesa Vicky Ardiansyah Widji Nurhayati Widodo Widodo Zainul Arifudin