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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Proceeding International Seminar of Islamic Studies Prosiding Seminar Nasional Universitas Serambi Mekkah
Mutia Arda
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 1 
THE EFFECT OF PROMOTION AND QUALITY OF SERVICE ON CONSUMER SATISFACTION ON GRABBIKE ONLINE TRANSPORTATION SERVICES Mutia Arda; Muhammad Iqbal
Proceeding International Seminar of Islamic Studies INSIS 3 (February 2022)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

GrabBike is a passenger transportation service which in its operational activities is directly related to consumers, customer satisfaction must be very concerned in order to maintain a good impression for consumers. The purpose of this study was to determine and analyze the effect of promotion on consumer satisfaction, to determine and analyze the effect of service quality on consumer satisfaction and to determine and analyze the effect of promotion and service quality on consumer satisfaction in the online transportation service GrabBike. The approach used in this study is an associative approach. The population in this study were UMSU students while the sample that met the criteria for sampling the observations made was 100 people using the Quota Sampling technique. The data collection technique in this study used a questionnaire technique. The data analysis technique in this study uses the Classical Assumption Test, Multiple Regression, t-test and F-test, and the Coefficient of Determination. Partially, it is known that promotions have a positive and significant impact on consumer satisfaction with GrabBike's online transportation service. Partially, it is known that service quality has a positive and significant impact on consumer satisfaction with GrabBike's online transportation service. Simultaneously, it is known that promotion and service quality together have a significant influence on consumer satisfaction with GrabBike's online transportation service..Keywords: Promotion, Service Quality and Consumer Satisfaction
THE CHALLENGES FACED BY THE TEACHERS IN PANDEMIC COVID 19 AT SMP MUHAMMADIYAH 61 MEDAN Yayuk Hayulina Manurung; Mutia Arda
Proceeding International Seminar of Islamic Studies INSIS 2 (January 2021)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This research is aimed to investigate the challenges faced by the teachers in Pandemic COVID 19 in SMP Muhammadiyah 61 Medan. This research was conducted by applying descriptive qualitative method and having the data collection through observation and interview by online. Then the subject of this research was 5 English teachers. The data was analysed by having the step starting with data reduction, data presentation, data verification and drawing conclusion. The finding reveals that the most dominant challenges faced the teacher in online teaching and learning was the lack of the studentsknowledge in using the learning application used by the teachers. They were still not getting used yet in this strategy because their mindset in learning was still face-to-face and they were still dependent on their teachers. Another most dominant challenge was the students limitation of having smartphone and internet quota. These challenges are in need of solution so that the students can learn effectively through this pandemic.Keywords: Challenges, Teachers, Pandemic, Covid 19
THE EFFECT OF CONSUMER MOTIVATION ON HALAL FOOD PURCHASE DECISIONS ON STREET TRADERS OF KESAWAN MEDAN AREA IN THE PANDEMIC PERIOD OF COVID 19 Mutia Arda; Yayuk Hayulina Manurung
Proceeding International Seminar of Islamic Studies INSIS 2 (January 2021)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

: One of the impacts during the Covid 19 pandemic was an increase in the number of open unemployment, including in big cities like Medan. At the end of 2020, many Medan City people tried their luck selling food in the Kesawan Medan area. Even though at this time the corona pandemic still existed, some consumers continued to shop at street traders in the Kesawan area of Medan. There are many factors that keep some people shopping at street traders in the Kesawan area of Medan, for example, with their needs that must be met, namely buying food. The motivation of consumers to shop for halal food at street traders is because the prices of halal food are relatively cheap even during the Covid-19 pandemic. This study aims to analyze the effect of consumer motivation on purchasing decisions of halal food at street traders in the Kesawan area of Medan. Primary data were collected through a questionnaire to 100 respondents. The analysis technique used is Simple Linear Regression. Based on the results of the analysis, it is known that consumer motivation has a positive and significant effect on purchasing decisions for halal food at street traders in the Kesawan area of Medan. Keywords: Consumer Motivation, Halal Food, Purchase Decisions
Effect Of Halal Tourism On Interest For Visit Of Tourists In Medan City Dewi Andriany; Mutia Arda
Proceeding International Seminar of Islamic Studies INSIS 1 (December 2019)
Publisher : Proceeding International Seminar of Islamic Studies

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Halal tourism is a kind of alternative for Islamic tourists who want to get not only tourism needs, but also spiritual needs. Halal tourism, not only for Muslim tourists, non-Muslim tourists are also allowed to enjoy halal tourism. This is the background of the need to develop tourism potential in the city of Medan, especially halal tourism, given the strategic location of Medan as one of the entrances to the trade area. The purpose of this study was to analyze the effect of halal tourism on the intention of visiting tourists in Medan. The population in this study are people who have stayed at the Grand Darussalam Syariah Medan hotel where the number is not known with certainty. The sampling technique used is nonprobability sampling. The population in this study is not clearly known, so the type of sampling used is purposive sampling which is taking the subject of research based on the criterias. The Lemeshow formula is used for unknown populations, so the sample in this study was 98 people. The analysis technique used is simple linear regression analysis. The partial and simultaneous test results show that halal tourism has a positive and significant effect on intention to visit. Based on the results of the study it was found that halal tourism gave a variation on intention to visit by 81%.
The Effect Of Halal Tourism On Millenial Tourist Satisfaction In Sabang Island As Tourism Object Mutia Arda; Dewi Andriany
Proceeding International Seminar of Islamic Studies INSIS 1 (December 2019)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

The increasing influence of technology and the desire to travel around the world are some of the factors driving the growth of the young Muslim tourist market. This young tourist is also called millennial tourists. Tourism for millennials is growing rapidly with greater income. Tourist satisfaction with tourist destinations is related to travel experiences consisting of accommodation, weather, natural environment, social environment and others. The city of Sabang in the province of Aceh is one of the locations of halal attractions which are in great demand by local and foreign tourists. The purpose of this study is to analyze the influence of halal tourism on millennial satisfaction. The population of this study is millennial tourists who become followers of Instagram account @ Sabangtrip. The sampling technique used is nonprobability sampling. The population in this study is not clearly known, so the type of sampling used is purposive sampling which is taking the subject of research based on the criterias. The Lemeshow formula is used for unknown populations, so the sample in this study was 98 people. The analysis technique used is simple linear regression analysis. The partial and simultaneous test results show that halal tourism has a positive and significant effect on millennial satisfaction. Based on the results of the study it was found that halal tourism gave a variation on millennial satisfaction by 86%.
THE EFFECT OF DISCOUNT PRICES TOWARD IMPULSE BUYING HALAL FOOD ON GO FOOD CONSUMERS IN MEDAN Dewi Andriany; Mutia Arda
Proceeding International Seminar of Islamic Studies INSIS 2 (January 2021)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

During the Covid 19 pandemic it has caused changes in the lifestyle of consumers. The community is required to be able to carry out social distancing, which in turn demands that people do more activities from home. Due to limited space, many Muslim communities in Medan City use online applications such as Go Food to order halal food for their families. In general, they are more interested in ordering halal food because of the discount offered by Gojek. Of course this triggers high impulse buying for food product purchases during the Covid 19 period. Today's consumers are becoming more impulsive due to various factors. This study aims to prove the effect of discounts on impulsive purchases for consumers, especially on Go Food as one of the most visited applications. Primary data were collected through a questionnaire to 98 respondents. The analysis technique used is Simple Linear Regression. Based on the results of the analysis examining price discounts on impulsive purchases of Go Food consumers in Medan, it is concluded that price discounts significantly influence impulsive buying behavior among Go Food consumers in Medan.Keywords: Price Discounts, Impulsive Purchases, and Go Food.
Pengaruh Harga, Kualitas Produk, dan Suasana Toko Terhadap Loyalitas Konsumen Starbucks Dewi Andriany; Mutia Arda
Prosiding Seminar Nasional USM Vol 3, No 1 (2022): SEMNAS MULTIDISIPLIN ILMU
Publisher : Universitas Serambi Mekkah

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Loyalitas konsumen menunjukkan berapa besarnya dukungan seorang konsumen terhadap jasa dan juga produk yang ditawarkan perusahaan. Harga, kualitas produk dan suasana toko juga dapat mempengaruhi konsumen dalam keputusan pembelian, disaat konsumen nyaman dengan apa yang disajikan di Starbucks maka konsumen akan loyal terhadap perusahaan tersebut dan enggan berpaling ke coffee shop yang lain. Populasi dalam penelitian ini adalah konsumen Starbucks sebanyak 87 orang. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah angket. Tetapi dalam praktiknya, pengolahan data penelitian ini tidak diolah secara manual, namun menggunakan sofware statistical package social for sciences (SPSS26) dengan teknik analisis berganda, asumsi klasik, uji hipotesis, dan koefisien determinasi. Hasil penelitian ini menunjukkan harga secara parsial berpengaruh terhadap loyalitas dimana t hitung  2,564 dari t tabel 5,177 sig (0,000),  dan kualitas produk terhadap  loyalitas dimana t hitung 2,303 dari t tabel 5,177 sig (0,004) begitu juga suasana toko terhadap loyalitas konsumen Starbucks dimana t hitung 2,896 dari t tabel 5,177 sig (0,003) dan secara simultan  harga, kualitas produk dan susasana toko berpengaruh signifikan terhadap loyalitas konsumen Starbucks dimana diperoleh hasil F hitung 28,054 F tabel tabel  3,10 dengan nilai signifikan 0,000 dibawah nilai 0,05. Kata kunci: Harga; Kualitas Produk; Suasana Toko; Loyalitas Konsumen.
PENGARUH MEDIA SOSIAL DAN LINGKUNGAN TOKO TERHADAP KEPUTUSAN BERKUNJUNG KONSUMEN BUTTONSCARVES Mutia Arda; Yudha Andriansyah Putra; Dewi Andriany
Prosiding Seminar Nasional USM Vol 3, No 1 (2022): SEMNAS MULTIDISIPLIN ILMU
Publisher : Universitas Serambi Mekkah

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Abstract

 Hijab yang menjadi kewajiban bagi perempuan muslim ini bahkan bisa membuat penampilan semakin stylish. Oleh karena itu semakin banyak brand hijab yang bermunculan, salah satunya adalah Buttonscarves. Pada era perkembangan teknologi dan informasi yang berkembang pesat pada saat ini terkhususnya pada media sosial, membuat banyak dari para pelaku bisnis memanfaatkan hal tersebut untuk mempromosikan dan memperkenalkan usaha mereka. Dalam pengambilan keputusan konsumen lingkungan toko di yakini dapat mempengaruhi keputusan konsumen, karena lingkungan toko yang menawarkan pemandangan yang kekinian memberikan informasi dan daya tarik kepada konsumen. Sampel dalam penelitian ini sebanyak 70 orang yang sudah membeli produk periode Juni-Juli 2022. Teknik analisis yang digunakan adalah regresi linier berganda dengan menggunakan SPSS. Berdasarkan hasil penelitian diketahui bahwa secara simultan media sosial dan store environment berpengaruh signifikan terhadap keputusan berkunjung. Secara parsial, media sosial tidak berpengaruh signifikan terhadap keputusan berkunjung. Sedangkan store environment berpengaruh signifikan terhadap keputusan berkunjung konsumen Buttonscarves di Kota Medan. Kata kunci: Media Sosial; Lingkungan Toko; Keputusan Berkunjung.
THE INFLUENCE OF PRICE, PROMOTION, AND PRODUCT QUALITY ON CONSUMER SATISFACTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE Mutia Arda; Dewi Andriany
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3663

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THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND PROMOTION ON CONSUMER SATISFACTION WITH SMARTPHONES Dewi Andriany; Mutia Arda
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3664

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Co-Authors Dewi Andriany Muhammad Iqbal Yayuk Hayulina Manurung Yudha Andriansyah Putra