Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Journal Economic Excellence Ibnu Sina Public Service And Governance Journal
Sugeng Bowo Handayani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Public Service And Governance Journal

 1 
The Influence Of Entrepreneurial Capabilities On Marketing Performance Moderated By Digital Marketing : Study On MSMEs In Semarang Cicik Harini; Retno Djohar Juliani; Leonardo Budi Hasiholan; Sugeng Bowo Handayani
Public Service and Governance Journal Vol. 5 No. 2 (2024): Juli: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i2.1890

Abstract

One way to contact clients, develop real-time connections with them, and ultimately win their pleasure is by using digital resources through digital marketing. With the use of digital marketing tools, this study aims to ascertain how entrepreneurial marketing affects marketing performance in Semarang, Indonesia. The research population The Area Sampling approach and the Stratified Random Sampling Technique were the two steps of the sampling approach used in this investigation. Path analysis using Smart-PLS software was the method of hypothesis testing adopted. The findings demonstrated that entrepreneurial marketing significantly and favorably affects marketing performance as well as digital marketing skills. Additionally, the performance of marketing is positively and significantly impacted by digital marketing skills. Nonetheless, there is less chance that digital marketing will act as a mediator in the connection between marketing performance and entrepreneurial marketing. Practically speaking, in order to sustain marketing performance, MSMEs must keep enhancing their skills and honing the application of entrepreneurial marketing strategies
The Influence Of Entrepreneurial Capabilities On Marketing Performance Moderated By Digital Marketing : Study On MSMEs In Semarang Cicik Harini; Retno Djohar Juliani; Leonardo Budi Hasiholan; Sugeng Bowo Handayani
Public Service and Governance Journal Vol. 5 No. 2 (2024): Juli: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i2.1890

Abstract

One way to contact clients, develop real-time connections with them, and ultimately win their pleasure is by using digital resources through digital marketing. With the use of digital marketing tools, this study aims to ascertain how entrepreneurial marketing affects marketing performance in Semarang, Indonesia. The research population The Area Sampling approach and the Stratified Random Sampling Technique were the two steps of the sampling approach used in this investigation. Path analysis using Smart-PLS software was the method of hypothesis testing adopted. The findings demonstrated that entrepreneurial marketing significantly and favorably affects marketing performance as well as digital marketing skills. Additionally, the performance of marketing is positively and significantly impacted by digital marketing skills. Nonetheless, there is less chance that digital marketing will act as a mediator in the connection between marketing performance and entrepreneurial marketing. Practically speaking, in order to sustain marketing performance, MSMEs must keep enhancing their skills and honing the application of entrepreneurial marketing strategies
Co-Authors Cicik Harini Didi Hermanto Leonardo Budi Hasiholan Lilik Setiawan Retno Djohar Juliani Siti Hidayah Yulia Putri Andarini