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ANALISIS PERSONAL VALUES TERHADAP SHOPPING ORIENTATION PADA PENGUNJUNG SWALAYAN ADA SETIABUDI SEMARANG Cicik Harini; Dheasey Amboningtyas
Jurnal Ekonomi dan Bisnis Kontemporer Vol 2, No 2 (2016): Jurnal Ekonomi dan Bisnis Kontemporer Vol 2 No 2 Maret 2016
Publisher : Universitas Pandanaran

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Sebagai hasil penelitian antara budaya, nilai-nilai, dan perilaku konsumen, pengujianorientasi belanja yang psychographic adalah gaya yang baik untuk memahamiperilaku belanja. Berbagai studi sudah fokus atas penggolongan dari orientasi belanjapada konsumen dari perbedaan perspektif, tetapi beberapa studi sudah menyelidikihubungan antara personal value dan orientasi belanja. Tujuan penelitian ini menelitinilai-nilai pribadi dari pengunjung suatu mall atau suatu pusat perbelanjaan yangdapat mempengaruhi orientasi berbelanja. Populasi adalah pengunjung ADASwalayan Cabang Setyabudi Semarang, dengan jumlah sampel sebanyak 96.Pengujian hipotesa dengan regresi menunjukkan bahwa terminal values mempunyaipengaruh yang signifikan terhadap shopping orientation dan instrumental valuesmempunyai pengaruh yang signifikan terhadap shopping orientation. Hasil penelitianini memberikan masukan pihak manajemen Ada Swalayan akan pentingnyapemahaman personal values dari tiap pengunjung sebagai faktor penentu sikap danperilaku konsumen yang akan berdampak pada orientasi belanja tiap individusehingga dapat meningkatkan performance value Ada Swalayan.Kata Kunci : personal value, terminal values, instrumental values, shoppingorientation

THE EFFECT OF SERVICE QUALITY, PRICE AND TRUST TO CUSTOMER SATISFACTION USERS OF TRANSPORTATION SERVICES ONLINE OJEK (Study on Customers of Gojek in Semarang City) Ahmad Nor Soleh; Cicik Harini; Djamaludin Malik
Jurnal Ekonomi dan Bisnis Kontemporer Vol 3, No 1 (2017): Jurnal Ekonomi dan Bisnis Kontemporer
Publisher : Universitas Pandanaran

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Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, harga, dan kepercayaanterhadap kepuasan pelanggan pengguna jasa transportasi ojek online Gojek di Kota Semarang. Penelitian inimerupakan penelitian survei. Populasi pada penelitian ini adalah seluruh pelanggan pengguna transportasi ojekonline Gojek di Kota Semarang, jumlah sampel sebanyak 100 orang. Teknik analisis data yang digunakanadalah regresi berganda. Hasil penelitian menunjukkan bahwa: terdapat pengaruh positif kualitas pelayanan,harga, dan kepercayaan terhadap kepuasan pelanggan pengguna jasa transportasi ojek online Gojek di KotaSemarang. Hal ini dibuktikan dari nilai t hitung sebesar 1,954; nilai signifikansi 0,0540,05; dan koefisienregresi sebesar 0,073; nilai t hitung sebesar 3,553; nilai signifikansi 0,0010,05; dan koefisien regresi sebesar0,195; nilai t hitung sebesar 11,637; nilai signifikansi 0,0000,05; dan koefisien regresi sebesar 0,724; dan nilaiF hitung sebesar 110,640 dengan signifikansi 0,0000,05.Kata Kunci : Kualitas Pelayanan,Harga, Kepercayaan, Kepuasan Pelanggan

PELATIHAN PENGENALAN INVESTASI SAHAM PADA WARGA KELURAHAN PLAMONGANSARI, KECAMATAN PEDURUNGAN KOTA SEMARANG SEBAGAI ALTERNATIF PASSIVE INCOME Patricia Dhiana Paramita; Cicik Harini
Majalah Ilmiah Inspiratif Vol 8, No 15 (2022): Majalah Inspiratif Vol.8 No.15 Juli 2022
Publisher : Universitas Pandanaran

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Passive income is an income that continues to grow when you are no longer doing business, such as quitting your job, or when your investment capital has returned. If passive income is managed properly, it will be able to become another source of income besides active income every month that is obtained from working or doing other productive businesses. Starting from the desire to invite residents to optimize passive income, the Pandanaran University Community Service team took the initiative to hold training on the introduction of stock investment as an alternative to passive income.So far,based on the observations of the residents of Plamongansari Village, active income has been prioritized and put aside passive income, even though investing in shares will bring benefits that can have a positive impact on improving people's living standards. Socialization about passive income with stock investment has never been done in Plamongansari Village. This is motivated by the absence of competent people in the field of stock investment who provide introduction and training to the residents of Plamongansari Village, which aims to increase the residents' passive income, thus requiring a continuous socialization, training and mentoring program regarding stock investment.Through a program of socialization, training and mentoring on stock investment and capital markets for residents, it is expected that citizens will change their mindside to manage passive income by investing in stocks. There is a need for cooperation with relevant agencie to provide socialization,counseling and assistance to residents of Plamongansari Village,such as from IDX (Indonesia Stock Exchange), securities companies and OJK (Financial Services Authority) in terms of providing regular and continuous training on how to do profitable and minimal risk stock investment and how to trade on the national stock exchange market. Keywords: passive income, stock investment

PELATIHAN DIVERSIFIKASI PRODUK, PACKAGING DAN STRATEGI PEMASARAN SEBAGAI UPAYA PENINGKATAN NILAI EKONOMIS PRODUK (STUDI KASUS DI DESA MRANAK, KECAMATAN WONOSALAM, KABUPATEN DEMAK) Patricia Dhiana Paramita; Cicik Harini; Dhwa Dipta Dhyaksa
Majalah Ilmiah Inspiratif Vol 9, No 16 (2023): Januari 2023
Publisher : Universitas Pandanaran

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Komoditas jambu delima merupakan primadona dan produk unggulan dari Desa Mranak Kecamatan Wonosalam Kabupaten Demak. Adapun permasalahan yang muncul di Desa Mranak yaitu adanya pola pikir warga yang sudah cukup puas dengan mengandalkan hasil penjualan budi daya jambu delima apa adanya di pasaran, belum ada diversifikasi produk jambu delima, minimnya pengetahuan warga tentang pengemasan produk makanan serta rendahnya pengetahuan tentang strategi pemasaran untuk memasarkan produk olahan jambu delima. Tujuan dari program diversifikasi produk, packaging dan strategi pemasaran adalah meningkatkan pengetahuan dan ketrampilan warga Desa Mranak untuk mengolah jambu delima menjadi produk olahan yang bernilai ekonomis lebih tinggi, memiliki kemampuan untuk mengemas produk dengan baik dan pengetahuan dalam membuat strategi untuk memasarkan produk olahan dari jambu delima. Perlu adanya program pendampingan dan pemberdayaan secara berkesinambungan di Desa Mranak guna mengembangkan sumberdaya manusia dan lingkungan yang dilandasi oleh nilai-nilai budaya dan pemanfaatan potensi lokal dan kerjasama dengan pihak perbankan dalam hal pemberian bantuan modal untuk peralatan dengan bunga yang ringan serta kerjasama dengan pihak swasta lainnya untuk menjalin link dalam rangka memasarkan komoditi utama jambu delima serta produk olahan lainnya dari jambu delima. Kata Kunci : diversifikasi produk, packaging, strategi pemasaran, nilai ekonomis The pomegranate guava commodity is a prima donna and superior product from Mranak Village, Wonosalam district, Demak Regency. The problem that arise in Mranak Village are the mindset of residents who are quite satisfied by relying on the sales of pomegranate cultivation as it is on the market, there is no diversification of pomegranate product, the lack of knowledge of residents about food product packaging and low knowledge of marketing strategies for market processed guava products. The aim of the product diversifikation program, packaging and marketing strategy is to increase the knowledge and skills of the residents of Mranak Village to process pomegranate guava into processed products that have higher economic value, have the ability to package products properly and knowledge in making strategies for marketing processed products from pomegranate guava. Need ongoing mentoring and empowerment program in Mranak Village to develop human and environmental resources based on cultural values and the utilization of local potential and cooperation with banks in terms of providing capital assistance for equipment with low interest and cooperation witj other private parties to establishing links in order to market the main commodity of pomegranate guava and other processed products from pomegranate guavaKeywords :product diversification, packaging, marketing strategy, economic value

The Influence Of Entrepreneurial Capabilities On Marketing Performance Moderated By Digital Marketing : Study On MSMEs In Semarang Cicik Harini; Retno Djohar Juliani; Leonardo Budi Hasiholan; Sugeng Bowo Handayani
Public Service and Governance Journal Vol. 5 No. 2 (2024): Juli: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i2.1890

One way to contact clients, develop real-time connections with them, and ultimately win their pleasure is by using digital resources through digital marketing. With the use of digital marketing tools, this study aims to ascertain how entrepreneurial marketing affects marketing performance in Semarang, Indonesia. The research population The Area Sampling approach and the Stratified Random Sampling Technique were the two steps of the sampling approach used in this investigation. Path analysis using Smart-PLS software was the method of hypothesis testing adopted. The findings demonstrated that entrepreneurial marketing significantly and favorably affects marketing performance as well as digital marketing skills. Additionally, the performance of marketing is positively and significantly impacted by digital marketing skills. Nonetheless, there is less chance that digital marketing will act as a mediator in the connection between marketing performance and entrepreneurial marketing. Practically speaking, in order to sustain marketing performance, MSMEs must keep enhancing their skills and honing the application of entrepreneurial marketing strategies

The Influence Of Entrepreneurial Capabilities On Marketing Performance Moderated By Digital Marketing : Study On MSMEs In Semarang Cicik Harini; Retno Djohar Juliani; Leonardo Budi Hasiholan; Sugeng Bowo Handayani
Public Service and Governance Journal Vol. 5 No. 2 (2024): Juli: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i2.1890

One way to contact clients, develop real-time connections with them, and ultimately win their pleasure is by using digital resources through digital marketing. With the use of digital marketing tools, this study aims to ascertain how entrepreneurial marketing affects marketing performance in Semarang, Indonesia. The research population The Area Sampling approach and the Stratified Random Sampling Technique were the two steps of the sampling approach used in this investigation. Path analysis using Smart-PLS software was the method of hypothesis testing adopted. The findings demonstrated that entrepreneurial marketing significantly and favorably affects marketing performance as well as digital marketing skills. Additionally, the performance of marketing is positively and significantly impacted by digital marketing skills. Nonetheless, there is less chance that digital marketing will act as a mediator in the connection between marketing performance and entrepreneurial marketing. Practically speaking, in order to sustain marketing performance, MSMEs must keep enhancing their skills and honing the application of entrepreneurial marketing strategies

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