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All Journal Journal of Accounting Science SAR (Soedirman Accounting Review): Journal of Accounting and Business AKTSAR: Jurnal Akuntansi Syariah QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi JURNAL AKUNTANSI JASF (Journal of Accounting and Strategic Finance) Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Informatics and Digital Expert (INDEX) Jurnal Ekonomi Perjuangan (JUMPER) Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Penelitian dan Pengabdian Masyarakat Perwira Journal of Community Development (PJCD) Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Retno Dyah Pekerti
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Journal : JASF (Journal of Accounting and Strategic Finance)

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The Revolution of Online Business Financial Performance : Before, During and After Pandemic Siti Khodijah, Amalia; Pekerti, Retno Dyah
JASF: Journal of Accounting and Strategic Finance Vol. 8 No. 1 (2025): JASF (Journal of Accounting and Strategic Finance) - June 2025
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v8i1.548

Abstract

This study aims to investigate the financial performance of online businesses during the periods before, during, and after COVID-19. A qualitative descriptive analysis was conducted through in-depth interviews with online business practitioners in five cities/regencies in Indonesia. Data analysis was performed using selective coding patterns. The findings indicate that the financial performance of online business organizations experienced a significant improvement during COVID-19. This improvement was supported by several factors, including changes in consumer behavior, operational activities that were acknowledged to be more efficient, the quality of human resources within the organization, and organizational commitment to IT development. Online businesses must adapt quickly to environmental changes and the rapid advancement of IT. Business closures during COVID-19 were found to negatively impact financial performance. This study provides valuable insights into the financial conditions of online businesses during COVID-19, which contrast sharply with those of other business organizations, particularly during the pandemic. The findings offer lessons for business practitioners on managing operational activities affected by the pandemic and formulating anticipatory measures should similar events occur in the future. Policymakers can also consider implementing policies that enable business organizations to maintain their operations even during crises.
Co-Authors Adittia, Rusi Adriani, Ai Sindi Akbar, Dendy Syaiful Alfalah, Ramdani Andriani, Ai Sindi Astuti, Dewi Ratnasari Dewi Liesnoor Setyowati Dewi Susilowati Eliada Herwiyanti Elin Herlina, Elin Elsa Wantira EVA FARIDAH Febriani, Melsa Fani Herdiyanti, Herdiyanti Hikmatyar, Missi Isyana Rahayu, Isyana Kartika, Risna Khodijah, Amalia Siti Madyasari, Rina MARLINA NUR LESTARI PUJI LESTARI Rahmayanti, Anggraeni Anisa Wara Rizky Ridwan Rudiana, Irfan Faris Siti Khodijah, Amalia sri sudiarti Syfa, Raisa Hillia Aini