Garuda - Garba Rujukan Digital

Hubungan Pelayanan Bagian Umum dan Pelanggan Terhadap Kepuasan Pelanggan Romy Setiawan; Isyana Rahayu
JURNAL MAHASISWA BINA INSANI Vol 2 No 1 (2017): Jurnal Mahasiswa Bina Insani (Agustus 2017)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.372 KB)

Abstrak: Persaingan antar perusahaan untuk memenuhi kebutuhan konsumen dan memberikan kepuasan atas pelayanan terhadap pelanggan semakin besar. Salah satu tindakan untuk memuaskan konsumen adalah dengan cara memberikan pelayanan terhadap konsumen dengan sebaik-baiknya. Pelayanan yang baik akan membuat pelanggan atau konsumen memberikan loyalitas dan kepercayaan terhadap perusahaan atas penyediaan kebutuhan. Perusahaan yang memiliki pelanggan dengan loyalitas tinggi terhadap perusahaan memudahkan dalam mewujudkan visi dan misi perusahaan. Rasa puas pelanggan harus diketahui perusahaan untuk mengevaluasi dan melakukan perbaikan terhadap kinerja perusahaan pada pelayanan terhadap masyarakat. Perbaikan dalam kinerja perusahaan tersebut membantu dalam memenuhi kepuasan pelanggan terhadap pelayanan yang diberikan perusahaan dan memperbaiki pada pelayanan yang kurang tepat menurut pelanggan. Kata kunci: Kepuasan Pelanggan, Kualitas Layanan. Abstract: Competition inter companies to meet consumer needs and provide customer satisfaction of service to greater. One of the actions to satisfy the consumer is to provide services to consumers as well as possible. Good service will make customers or sonsumers give loyalty and confidence in the provider company needs. Companies that have customers with high loyalty to the company. Complacency must be known enterprise customers to evaluate and make improvements to the performance of the company to service to the community. Improvement in the performance of the company assist in customer satisfaction with the services given by the company and improve the service less than satisfactory according to the customer. Keywords: Customers Satisfaction, Service Quality.

MARKETING MIX ANALYSIS OF NATURAL TOURISM AREA 'KAWAH PUTIH’ AND ITS EFFECT ON VISITORS’ DECISION Isyana Rahayu; Dodik Ridho Nurrochmat; Achmad Fachrodji
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 2 (2015): IJBE, Vol. 1 No. 2, May 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.2.72

Kawah Putih is one of the leading tourist places in Bandung which has significantly contributed to the revenue of travel business division in the Forestry Housing as the manager. The revenue obtained depends on the marketing mix strategy conducted by the management because the marketing mix is the elements which become a consideration basis when making marketing communication strategy services in order to understand the demands of tourists. Therefore, the objectives of this study were to obtain and understand information and analyze the visitors’ responses on the natural tourism area related to the marketing mix that has been implemented by the management. The dependent variables included the elements of marketing mix, that involves 7P – product, price, place, promotion, people, procees and physical evidence, while the independent variable included the visitors’ decision. From the validity and tests, it is revealed that the overall regression model bring effects or at least there is one variable of the marketing mix factors that influences the decision of the visitors. From the data analysis, it is found that the process variables and physical appearance do not significantly affect the decision of the visitors. The other variables. that involve variables of product, price, place, promotion, and human have significantly influence the visitors’ decision.Keywords: Marketing mix, Kawah Putih, decision of visitors, touristsABSTRAKKawah Putih merupakan salah satu wisata unggulan Kota Bandung dan telah berkontribusi cukup signifikan untuk pendapatan divisi bisnis wisata Perum Perhutani. Pendapatan yang diperoleh tergantung dari strategi bauran pemasaran yang dilakukan oleh pengelola karena pada bauran pemasaran terdapat unsur atau elemen yang menjadi dasar pertimbangan pembuatan strategi komunikasi pemasaran jasa dalam rangka untuk memahami tuntutan dari wisatawan. Tujuan penelitian ini adalah memperoleh informasi, memahami dan menganalisis tanggapan pengunjung kawasan wisata alam tentang bauran pemasaran yang telah dilakukan oleh pihak pengelola. Variabel independennya adalah elemen bauran pemasaran 7P yaitu product, price, place, promotion, people, procees dan physical evidence, sedangkan untuk variabel dependennya adalah keputusan pengunjung. Pada uji validitas dan reabilitas diketahui data hasil penelitian bisa digunakan. Pada uji asumsi didapatkan bahwa data memenuhi asumsi normal serta tidak terdapat multikolinearitas dan heteroskedasititas Dari hasil analisis data dapat diketahui variabel proses dan penampilan fisik tidak berpengaruh terhadap keputusan pengunjung. Sedangkan untuk variabel lainnya yang mencakup variabel produk, harga, tempat, promosi, dan manusia signifikan berpengaruh terhadap respon keputusan pengunjung.Kata kunci: marketing mix, Kawah Putih, keputusan pengunjung, wisatawan

Faktor Persepsi Terhadap Keputusan Mahasiswa Memilih Tempat Kuliah (Studi Kasus Perguruan Tinggi Bina Insani Bekasi) Isyana Rahayu
JURNAL ADMINISTRASI KANTOR Vol 4 No 2 (2016): Jurnal Administrasi Kantor (Desember 2016)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.713 KB)

Abstrak: Penelitian ini bertujuan untuk menjelaskan, mengetahui dan memahami apakah e-marketing dapat mempengaruhi perilaku belanja konsumen. Data penelitian diperoleh dari hasil penyebaran kuesioner pada mahasiswa Bina Insani sebanyak 45 orang responden. Jenis penelitian adalah statistik deskriptif dengan pendekatan asosiatif. Metode analisis penelitian ini dengan melakukan uji validitas, uji reliabilitas, dan uji normalitas pada kuesioner yang telah disebarkan. Kemudian hasil kuesioner di analisis dengan Uji T dan Uji F. Pengolahan data dilakukan dengan program SPSS 16.0 (Statistical Package for the Sosial Science). Berdasarkan hasil penelitian ditemukan 2 faktor persepsi yang memengaruhi terhadap keputusan mahasiswa dalam memilih Bina Insani sebagai tempat kuliah. Berdasarkan hasil uji F diketahui bahwa secara simultan model regresi berpengaruh terhadap keputusan mahasiswa. Berdasarkan hasil uji t diketahui bahwa secara parsial pelayanan dan kenyamanan berpengaruh terhadap keputusan mahasiswa. Kata kunci: Bina Insani, keputusan konsumen, mahasiswa, persepsi, tempat kuliah. Abstract: This study aims to describe, know and understand whether e-marketing can influence consumers shopping behavior. Data were obtained through questionnaires distributed to 45 respondents of Bina Insani students. This study is a descriptive statistics research with associative approach. Methods of analysis used are the validity test, reliability test, and normality test of the questionnaires distributed. The results of the questionnaires were analyzed using t and F tests. Data processing was performed with SPSS 16.0 (Statistical Package for the Social Science). The study found that there are two perception factors that influenced students’ decision in choosing Bina Insani as their place of study. Based on the results of F test, it is found that simultaneously the regression model fluenced the students’ decission. Based on t test result it is known that service and confort has partially affected their decision. Keywords: Bina Insani, college, consumers decision, perception, student.

The Effect of Trust, Emotional Marketing, and Spiritual Marketing on Consumer Decisions To Choose Shopee Pay Digital Wallet Services Isyana Rahayu; Didik Setiyadi
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.162

This study aims to analyze the relationship between trust, emotional marketing, and spiritual marketing through consumer decisions of digital wallets offered by Shopee pay. Digital wallets have been seen as a facility that provides convenience in transactions even though this technology also has risks, especially related to payments. Therefore, this study considers the factors of trust, emotional marketing, and spiritual marketing on consumer decisions to choose Shopee to pay digital wallets. This study uses a questionnaire for respondents as many as 82 people. This research is an explanatory study with analytical techniques using Smart PLS. The results show that emotional marketing affects consumer decisions in choosing a Shopee pay digital wallet. Meanwhile, trust and spiritual marketing have no significant effect on consumer decisions. Keywords: consumer decisions, emotional marketing, Shopee pay, spiritual marketing, trust

The Effect Of Price, Location, And Customer Income Through Subsidized Housing Purchase Decisions At Kabupaten Jembrana, Bali Ardana, Ketut; Rahayu, Isyana; Sudiarti, Sri; Sarmidi, Sarmidi
Journal of Management and Business Innovations Volume: 05, Number: 02, 2023
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v5i02.19149

Fulfillment of housing needs by the community is a basic thing that must currently be fulfilled in order to improve a better quality of life. This study was conducted with the aim of knowing the effect of price (X1), location (X2), and consumer income (X3) will affect the decision to purchase subsidized housing (Y) using multiple linear regression analysis methods, and hypothesis testing including the t test, F test, and coefficient of determination test. Data collection was carried out using the interview method with subsidized housing consumers Mulia Jaya in Jembrana Regency. The results of this study indicate that price, location, and consumer income have a positive influence on subsidized housing purchase decisions, namely 0.004 <0.05 and an f-count value of 5.786> f-table 3.245, meaning that there is a simultaneous or joint influence of price (X1), location (X2) and consumer income (X3) on the decision of consumers to purchase subsidized housing (Y). The research results from the various analyzes carried out can be used as benchmarks and references for other researchers to conduct similar research but with different places that can use this research as a reference to produce higher quality research results. Keywords: Costumer income, Location, Price, Purchase decision

PENGARUH GAYA HIDUP DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI LINGKUNGAN MASYARAKAT KABUPATEN TASIKMALAYA Solihah, Nita; Rahayu, Isyana; Herawati, Herawati; Sudiarti, Sri
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Saat ini, masyarakat menganggap smartphone sebagai suatu kebutuhan yang tak terpisahkan dari kehidupan sehari-hari, terutama seiring dengan kemajuan teknologi yang terus berkembang pesat. Penggunaan smartphone terus mengalami peningkatan setiap tahunnya, sementara persaingan di industri ponsel semakin ketat dalam upaya mengembangkan produk-produk inovatif. Tujuan dari penelitian ini adalah untuk mengidentifikasi dampak gaya hidup dan kualitas produk terhadap keputusan pembelian iPhone di Kabupaten Tasikmalaya. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif, dengan pengumpulan data dilakukan melalui penyebaran kuesioner. Sampel dipilih secara purposive sampling, melibatkan 74 pengguna iPhone di Kabupaten Tasikmalaya. jumlah responden ditentukan dengan menggunakan rumus Tabachnik dan Fidel. Analisis data dilakukan melalui regresi linear berganda dengan bantuan program statistik SPSS. Hasil penelitian menunjukkan bahwa gaya hidup dan kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian iPhone di Kabupaten Tasikmalaya.

The SOSIALISASI E-COMMERCE UNTUK UMKM DI DESA CIKALONG KABUPATEN TASIKMALAYA Rahayu, Isyana; Herdiyanti; Madyasari, Rina; Astuti, Dewi Ratnasari; Pekerti, Retno Dyah; Alfalah, Ramdani
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): Desember
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v1i4.1769

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM Desa Cikalong, Kabupaten Tasikmalaya, dalam memanfaatkan e-commerce untuk mengembangkan usaha. Melalui metode pertukaran dan seminar interaktif, peserta diperkenalkan pada konsep dasar e-commerce, manfaatnya, serta langkah awal untuk memulai penggunaannya. Kegiatan meliputi presentasi, simulasi pembuatan akun di platform e-commerce, pengelolaan toko online, dan strategi pemasaran digital. Hasil dari seminar ini menunjukkan peningkatan signifikan dalam pemahaman peserta terkait pentingnya e-commerce sebagai alat untuk memperluas pasar dan meningkatkan efisiensi bisnis. UMKM mendapatkan wawasan praktis tentang pemilihan platform yang tepat, pembuatan toko online, dan penerapan strategi pemasaran digital yang efektif. Selain itu, kegiatan ini membangun motivasi peserta untuk memanfaatkan teknologi dalam mengembangkan usaha mereka. Simpulan, dari kegiatan ini adalah bahwa seminar e-commerce memberikan dampak positif terhadap kesiapan UMKM dalam menghadapi persaingan di pasar digital. Namun, perlu dilakukan langkah lanjutan seperti pelatihan mendalam, pendampingan, dan perluasan cakupan peserta untuk memperkuat hasil yang dicapai. Dengan demikian, UMKM Desa Cikalong diharapkan dapat lebih kompetitif di era digital yang semakin berkembang. Kata Kunci: Desa Cikalong Tasikmalaya, E-Commerce UMKM, Seminar

LITERARY ANALYSIS: THE IMPACT OF PRODUCT EXCELLENCE ON KENTUCKY FRIED CHICKEN (KFC) FAST FOOD RESTAURANT Rahayu, Isyana; Lestari, Dheri Febiyani; Nurfadilah, Geni; Silalahi, Marto
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.672

Business expansion in this era of globalization is significantly on the rise, and competition is intense. One such example of a company that has been experiencing substantial growth is a culinary business operating primarily within the fastfood sector. Hence, it is imperative for enterprises to prioritize the caliber of their merchandise in order to deliver contentment to patrons and garner their loyalty, thereby augmenting their competitive edge. Prior researchs hold immense significance as they substantiate and reinforce forthcoming scientific theories. The aim of penning this literature review is to scrutinize product quality. The literature provides insights into the variables of product quality, service quality, customer satisfaction and customer loyalty. It also highlights that research methodologies such as SPSS and PLS are widely used. The outcomes indicate a positive correlation between product quality and factors like purchase decisions, customer satisfaction and loyalty.

Superior Community Empowerment and Family Management Technology in Overcoming FOMO in Cigalontang Tasikmalaya Village Residents Ujang Eri Jaenudin; Dheri Febiyani lestari; Isyana Rahayu; Raisa Hillia Aini Syifa; Adi Muhammad Nur Ihsan; Sri Sudiarti; Herdiyanti; Heidi Siddiqa; Taupik Akbar
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i3.5091

Within the scope of the village, FOMO (Fear of Missing Out) can appear as concerns about being left behind in social and economic development, such as not being able to keep up with new trends or not benefiting from government programs introduced in other areas. This community service aims to provide training regarding superior community empowerment in optimizing family management technology to overcome FOMO and integrate family education for the residents of Kampung Ngenol, Cigalontang Village, Tasikmalaya. The research method used is to provide counseling or training. The results of the service have succeeded in increasing community empowerment through optimizing family management technology which can help overcome FOMO and integrate family education in village communities. This is demonstrated by increasing public understanding and awareness of the importance of family management, the use of appropriate technology, and the integration of family education in everyday life.

PENGARUH GAYA HIDUP DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI LINGKUNGAN MASYARAKAT KABUPATEN TASIKMALAYA Solihah, Nita; Rahayu, Isyana; Herawati, Herawati; Sudiarti, Sri
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Saat ini, masyarakat menganggap smartphone sebagai suatu kebutuhan yang tak terpisahkan dari kehidupan sehari-hari, terutama seiring dengan kemajuan teknologi yang terus berkembang pesat. Penggunaan smartphone terus mengalami peningkatan setiap tahunnya, sementara persaingan di industri ponsel semakin ketat dalam upaya mengembangkan produk-produk inovatif. Tujuan dari penelitian ini adalah untuk mengidentifikasi dampak gaya hidup dan kualitas produk terhadap keputusan pembelian iPhone di Kabupaten Tasikmalaya. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif, dengan pengumpulan data dilakukan melalui penyebaran kuesioner. Sampel dipilih secara purposive sampling, melibatkan 74 pengguna iPhone di Kabupaten Tasikmalaya. jumlah responden ditentukan dengan menggunakan rumus Tabachnik dan Fidel. Analisis data dilakukan melalui regresi linear berganda dengan bantuan program statistik SPSS. Hasil penelitian menunjukkan bahwa gaya hidup dan kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian iPhone di Kabupaten Tasikmalaya.

Title

Found 18 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 18 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 18 Documents
Search