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All Journal Al-Tahrir: Jurnal Pemikiran Islam Buletin Tanaman Tembakau, Serat & Minyak Industri AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Jurnal Ekonomi Utama (Juria) Anthronomics: Jurnal Manajemen Sumber Daya Manusia Finavest: Jurnal Ilmiah Ilmu Keuangan Jurnal Wicara Desa
M. Yasin
Balai Penelitian Tanaman Pemanis dan Serat
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini

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The Strategy of the Madrasah Principal in Shaping Image through Public Relations Management Yasin, M.; Nur, Muhammad Amin
AS-SABIQUN Vol 7 No 6 (2025): NOVEMBER
Publisher : Pendidikan Islam Anak Usia Dini STIT Palapa Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36088/assabiqun.v7i6.5949

Abstract

In an increasingly competitive educational landscape, institutions are leveraging technology and social media to enhance their public image, build trust, and establish strong branding. This qualitative study explores the strategic role of the principal in managing public relations (PR) to shape a positive institutional image at Madrasah Tsanawiyah Al-Yasini. Through observations and interviews with the principal and PR team, the research underscores the centrality of the principal’s leadership in directing and evaluating PR performance. The study adopts the Four-Step PR Model—Problem Defining, Planning, Implementation, and Evaluation—as an analytical framework. Findings reveal that the principal’s strategy is effectively realized through flagship programs such as the Genius Class and scholarship initiatives, as well as the formation of a specialized PR IT Team. These efforts led to a notable increase in student enrollment, reflecting improved institutional visibility and reputation. However, challenges persist in the form of inconsistent content posting, subpar visual presentation, and limited creativity in digital communication. The study concludes that while strategic leadership is a critical enabler of successful PR, there is a pressing need to enhance the technical and creative capacities of the PR team to fully leverage digital platforms and sustain institutional growth.
Co-Authors . SUWARSO A.A. Ketut Agung Cahyawan W A.S Murdiyati Amini, Rabiatul Anik Herwati Awalia, Nur Baiq Santi Rengganis Deciyanto S. Dian Haryanto Djadmiko Pambudi Erika Erika Fauzi Fauzi Hasanah, Ana Juliatun Inayah, Siti Nurul Jalal, Zul Medina, Deayu Mitha Lailatul Muhammad Amin Nur, Muhammad Amin Nirmawati, Nirmawati Novida , Sari Prabawati, Sri Ayu Rostina Rostina Widia Wati, Widia Zahra, Syarifah Fatimah Az