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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan
Sandy Wibisono
Institut Bisnis dan Informatika Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Pendampingan Promosi Digital Bagi UMKM Kota Bogor Diah Kusumayanti; Sandy Wibisono
Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.521

Abstract

UMKM (Usaha Mikro Kecil dan Menegah) di Indonesia menjadi salah satu sektor usaha yang cukup mendominasi dijalankan oleh pelaku usaha. Pandemi covid-19 merupakan tantangan yang besar bagi UMKM saat ini. Digitalisasi merupakan hal yang penting bagi UMKM dalam meningkatkan penjualan agar dapat bertahan dalam massa pandemi ini. Maka dari itu, perlu diadakan program pendampingan promosi digital bagi UMKM. Tujuan dari kegiatan pendampingan adalah memberikan pengetahuan mengenai bagaimana menentukan media digital yang sesuai dengan produk UMKM, memberikan pengetahuan mengenai cara promosi yang baik, dan memberikan pengetahuan mengenai hal hal yang penting dalam promosi di media digital. Metode yang digunakan adalah pendampingan dengan studi kasus produk produk yang akan dijual oleh UMKM yang bersangkutan. Fokus kegiatan pendampingan ini adalah bagaimana UMKM peserta dapat mengembangkan iklan melalui foto produk yang menarik dan bagaimana cara mengkomunikasikan produk dalam bentuk foto yang baik merupakan keahlian yang perlu dilatih agar dapat menjaring pangsa pasar yang lebih luas dalam dunia digital. Kata kunci: media digital, promosi digital, foto yang menarik dan komunikatif
An Integrative Model of Digital Entrepreneurship for Enhancing MSME Sustainability in Bogor Regency Sandy Wibisono; Sulistiono Sulistiono; Sujana Sujana; Theresia Celine Nata Atmaja
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2969

Abstract

This study develops and empirically tests an integrative model of how digital literacy, digital entrepreneurship, and digital innovation influence the sustainability of micro, small, and medium enterprises (MSMEs) in Bogor Regency, Indonesia. Using a quantitative approach and a cross-sectional survey of 180 MSME owners, the research applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the causal relationships among the key constructs. The findings reveal that digital literacy has a strong and significant effect on digital entrepreneurship (β = 0.694), highlighting the importance of foundational digital skills for cultivating entrepreneurial behaviors in digital contexts. Digital entrepreneurship is also found to significantly influence digital innovation (β = 0.726), indicating that proactive and opportunity-oriented digital entrepreneurs are more likely to adopt and implement innovative digital practices. Furthermore, digital innovation plays a substantial role in enhancing MSME sustainability (β = 0.542), while digital entrepreneurship also contributes directly to sustainability (β = 0.384). The integrative model accounts for 64.5% of the variance in sustainability, demonstrating strong explanatory power. These results underscore that sustainable MSME development in the digital era requires not only technological access but also strengthened digital literacy, entrepreneurial capability, and innovative behavior. The study provides theoretical insights into digital capability frameworks and practical guidance for designing policies and programs that support MSME digital transformation in semi-urban regions such as Bogor Regency. KEYWORDS: Digital literacy; Digital entrepreneurship; Digital innovation; MSME sustainability; PLS-SEM; Bogor Regency; Digital transformation; Small business development.
A Sectoral Development Model for MSMEs: Strategies for Sustainable Regional Empowerment Pinto Jaya; Mashadi Mashadi; Sandy Wibisono
Jurnal Aplikasi Bisnis Kesatuan Vol. 5 No. 2 (2025): JABKES Edisi Agustus 2025
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v5i2.4099

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a central role in sustaining regional and local economies, yet they face persistent challenges such as limited access to finance, inadequate human capital, weak digital adoption, and fragmented market networks. These problems are particularly acute at the micro-regional scale, where infrastructure and institutional capacity are constrained. This study proposes a sectoral development model of MSMEs at regional and micro-regional levels as a strategy for sustainable economic empowerment. The model integrates four key elements: identification of local sectoral potentials, clustering of MSMEs based on sectoral strengths, integration of digital and green innovations, and multi-stakeholder collaboration. Data were drawn from literature review, secondary data, and a limited survey of 30 MSMEs in Java and Eastern Indonesia, complemented by a case study of the Jepara furniture cluster. Findings indicate that sectoral clustering enhances productivity, competitiveness, and resilience, while digital adoption and green practices contribute to long-term sustainability. The model has implications for policy design, financing schemes, and regional economic planning, and highlights the roles of government, academia, financial institutions, private actors, and communities. This research contributes a novel framework that bridges theory and practice, offering actionable insights for strengthening MSME resilience and aligning local economic development with the Sustainable Development Goals. Keywords: MSMEs, sectoral development, regional economy, micro-regional clusters, sustainable empowerment, digital transformation, green innovation
Co-Authors Angga Sulistiono Diah Kusumayanti Mashadi Mashadi Pinto Jaya Sujana Sujana Theresia Celine Nata Atmaja