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Pinto Jaya
Institut Bisnis dan Informatika Kesatuan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengaruh Pengetahuan Produk Dan Penjualan Personal Terhadap Minat Beli Produk Asuransi Guntur Ridho Pangestu; Anton Widio Pratomo; Pinto Jaya
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.581

Abstract

Penelitian ini bertujuan untuk mengetahui apakah prudential dan indikator-indikator di dalamnya (Pengetahuan Produk, dan Penjualan Personal) memiliki pengaruh terhadap Minat Beli. Populasi dalam penelitian ini adalah masyarakat yang pernah melakukan pembelian asuransi prudential di kota Bogor dengan jumlah sampel sebanyak 100 orang. Metode analisis data meggunakan regresi linear berganda untuk mengetahui pengaruh asuransi prudential terhadap Minat Beli. Pengujian data dilakukan dengan menggunakan Software SPSS 22. Hasil dari penelitian ini adalah sebagai berikut: (1) Pengetahuan Produk berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 5,688 dan nilai signifikansi sebesar 0,000. (2) Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 3,716 dan nilai signifikansi sebesar 0,000. (3) Pengetahuan Produk, Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai F hitung sebesar 109.947 dan lebih besar dibandingkan dari F tabel sebesar 2,75 dan memiliki nilai signifikansi sebesar 0,000. Kata kunci : Pengetahuan Produk, Penjualan Personal, Minat Beli
Peranan Sales Promotion Girl Pada Produk Wardah Beauty Care Pinto Jaya; Yuwanda Tiara; Mumuh Mulyana
Jurnal Aplikasi Bisnis Kesatuan Vol 2 No 2 (2022): JABKES Edisi Agustus 2022
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v2i2.1758

Abstract

ABSTRACT At present the cosmetics industry in Indonesia has increased by 20% in 2017, so competition in the cosmetic industry is quite tight. There are many ways that companies can do in marketing their products, namely through personal selling, in personal selling it is certain that it requires workers to carry out these activities, one of which is by using a Sales Promotion Girl. The aims of this research are: 1). To find out how the role of Sales Promotion Girl is in wardah beauty care products. 2). To know how the Sales Promotion Girl in promoting the product. 3). To find out how Sales Promotion Girl can attract and convince consumers. The results of this study, namely: 1). The role of the Sales Promotion Girl in wardah beauty care products is as follows: a) attracting consumers to visit the stand, b) offering products, c) guessing customer needs and fulfilling what customers need, d) answering customer questions and handling complaints from customers in a timely manner well, e) informing the quality of the product up to the way it is treated or used, and f) implementing service standards properly. 2). When Wardah's Sales Promotion Girl promotes products, namely by: a) product presentations, and b) promotional presentations. 3). The Sales Promotion Girl's way of attracting and convincing consumer interest is by: a) good appearance according to company standards, b) product display, c) product presentation, and d) with promotions.
Implementasi Media Periklanan Pada Horison Bogor Icon Hotel Pinto Jaya; Sisca Febrianti; Mumuh Mulyana; Saefudin Zuhdi
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1759

Abstract

ABSTRACTWith the development of the tourism industry sector in tandem with the hospitality industry in Indonesia, this will affect the number of star hotels that are widespread in Indonesia. With so many hotels spread across Indonesia, this has an effect on hotel competition with other competitors. Therefore, these hotel companies must carry out good promotions, one of which is by advertising as a promotional medium to customers by providing information regarding the products and services offered. The purpose of the research conducted by the author is to find out what types of advertising media are used to promote products and services at the Horison Bogor Icon Hotel, what are the obstacles in using the types of advertising media used at the Horison Bogor Icon Hotel, how to deal with obstacles from types of Advertising Media used by Horison Bogor Icon Hotel, This research was conducted by the author at the Horison Bogor Icon Hotel which is located in Bukit Cimanggu City, Jl Sholeh Iskandar No. 1 , RT , 01/RW, 13, Cibadak, Tanah Sereal, Bogor City. Held for 6 months from December 2021 to June 2022. Through this research the authors get the result that the Horison Bogor Icon Hotel. Using several types of Advertising Media used by the Horison Bogor Icon Hotel in promoting its products and services, including: print media by choosing brochures and billboards as advertising media, electronic media by choosing Radio as an advertising medium, Digital Advertising by choosing Social Media which focuses on on Instagram as an advertising medium and the Website as an advertising and information medium, SEM (Search Engine Marketing) as an advertising medium. Constraints from the type of advertising media used by the Horison Bogor Icon Hotel, namely in the use of electronic media by choosing radio that has a small audience of radio listeners that are rarely used by the public as well as SEM or Search Engine Marketing which has obstacles in it, namely the large number of incoming information and words the search keys on Google tend to be the same, this allows other people who are looking for information related to the Horison Bogor Icon Hotel to enter the wrong website page to another website. Apart from that, the Algorithm changes on Google, which are updated almost 600 times a year, which can affect marketing.
Pengaruh Periklanan Media Elektronik dan Promosi Penjualan Terhadap Minat Dalam Transaksi Berulang Menggunakan Dompet Digital Dana Ocsa Rabella Weles; Adil Fadillah; Pinto Jaya
Jurnal Informatika Kesatuan Vol 1 No 2 (2021): JIKES Edisi Desember 2021
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.812 KB) | DOI: 10.37641/jikes.v1i2.1365

Abstract

This study aims to determine whether Electronic Media Advertising and Sales Promotion have a partial and simultaneous effect on the Interest of Repetitive Transactions. The population in this study is the community who have used the application D A N A with a total sample of 110 people. The data analysis method uses multiple linear regression to determine the effect of Electronic Media Advertising, and Sales Promotion on the Interest of Repetitive Transactions. Data testing was performed using SPSS 20. The results of this study are as follows: (1) Electronic Media Advertising partially affects the Interest of Repetitive Transactions with the value of t arithmetic greater than t table (5,024> 1.65). (2) Sales promotion partially influences the Interest of Repetitive Transactions with t value greater than t table (3.478> 1.65). (3) Electronic Media Advertising and Sales Promotion partially have no effect on Repetitive Transaction Interest. (5) The two independent variables (Effect of Electronic Media Advertising and Sales Promotion) are able to explain variations in the dependent variable (Interest in Repeated Transactions) by 32.8%, while 67.2% Repurchase Interest is influenced by other independent variables. Keywords: Effect of Electronic Media Advertising, Sales Promotion and Repetitive Transaction Interest
A Sectoral Development Model for MSMEs: Strategies for Sustainable Regional Empowerment Pinto Jaya; Mashadi Mashadi; Sandy Wibisono
Jurnal Aplikasi Bisnis Kesatuan Vol. 5 No. 2 (2025): JABKES Edisi Agustus 2025
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v5i2.4099

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a central role in sustaining regional and local economies, yet they face persistent challenges such as limited access to finance, inadequate human capital, weak digital adoption, and fragmented market networks. These problems are particularly acute at the micro-regional scale, where infrastructure and institutional capacity are constrained. This study proposes a sectoral development model of MSMEs at regional and micro-regional levels as a strategy for sustainable economic empowerment. The model integrates four key elements: identification of local sectoral potentials, clustering of MSMEs based on sectoral strengths, integration of digital and green innovations, and multi-stakeholder collaboration. Data were drawn from literature review, secondary data, and a limited survey of 30 MSMEs in Java and Eastern Indonesia, complemented by a case study of the Jepara furniture cluster. Findings indicate that sectoral clustering enhances productivity, competitiveness, and resilience, while digital adoption and green practices contribute to long-term sustainability. The model has implications for policy design, financing schemes, and regional economic planning, and highlights the roles of government, academia, financial institutions, private actors, and communities. This research contributes a novel framework that bridges theory and practice, offering actionable insights for strengthening MSME resilience and aligning local economic development with the Sustainable Development Goals. Keywords: MSMEs, sectoral development, regional economy, micro-regional clusters, sustainable empowerment, digital transformation, green innovation
Digital Marketing Capability and SME Marketing Performance: A Structural Equation Modeling Approach in Emerging Markets Pinto Jaya; Mashadi Mashadi; Adil Fadillah; Ade Yusdira
Jurnal Aplikasi Bisnis Kesatuan Vol. 5 No. 3 (2025): JABKES Edisi Desember 2025
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v5i3.5184

Abstract

The rapid digitalization of business activities has fundamentally transformed marketing practices among Small and Medium Enterprises (SMEs). While many SMEs have adopted digital platforms, inconsistent performance outcomes suggest that technology adoption alone is insufficient to ensure competitiveness. This study aims to examine the structural relationships among Digital Marketing Capability, Market Orientation, Customer Engagement, and Marketing Performance within SMEs. Drawing upon the Resource Based View and Dynamic Capability Theory, this research proposes that strategic capabilities influence marketing outcomes both directly and indirectly through relational mechanisms. A quantitative cross-sectional survey was conducted involving 250 SME owners and managers in the culinary and fashion sectors in East Java, Indonesia. Data were analyzed using covariance-based Structural Equation Modeling. The findings reveal that Digital Marketing Capability and Market Orientation significantly influence Customer Engagement and Marketing Performance. Furthermore, Customer Engagement partially mediates the relationship between strategic capabilities and performance outcomes. The results highlight that sustainable SME marketing performance depends not merely on digital adoption, but on the development of structured digital competencies and customer-oriented culture. This study contributes to marketing literature by integrating capability, engagement, and performance constructs within a unified SEM framework in an emerging market context. Practically, the findings provide guidance for SME managers and policymakers in designing capability-based digital development strategies.
Co-Authors Ade Yusdira Adil Fadillah Anton Widio Pratomo Guntur Ridho Pangestu Mashadi Mashadi Mumuh Mulyana Ocsa Rabella Weles Saefudin Zuhdi Sandy Wibisono Sisca Febrianti Yuwanda Tiara