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<![CDATA[Pengaruh Personal Selling, dan Slogan Iklan Terhadap Brand Awareness Produk Yakult ]]>
<![CDATA[Efendi, Rahayu]]>;
<![CDATA[Mashadi, Mashadi]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i2.332
<![CDATA[Yakult is the first probiotic drink in Indonesia since 1991. Until now, Yakult is still the number one pioneer of fermented milk drinks in Indonesia. The purpose of this study is to determine the effect of Personal Selling on Brand Awareness, determine the effect of Advertising Slogans on Brand Awareness, and to determine the effect of Personal Selling and Advertising Slogans on Brand Awareness together. This research was conducted with a quantitative descriptive approach with a random sampling method. The number of respondents in the study were 100 respondents who will be analyzed using SPSS 22 software. The statistical method used is multiple linear regression by testing the classical assumptions, correlation coefficients and coefficient of determination, and conducting hypothesis testing (f test and t test). The results showed that Personal Selling did not affect Brand Awareness positively and significantly, while Advertising Slogans affected Brand Awareness positively and significantly. Meanwhile, together with Personal Selling and Advertising Slogans, it affects Brand Awareness. If the personal selling and advertising of a company is getting better, then the potential Brand Awareness of the public towards the company will also increase, conversely if consumers do not have an interest in personal selling or advertising carried out by the company, the potential Brand Awareness owned by consumers will also be low . Keywords: Brand Awareness, Personal Selling, Ad Slogans]]>
<![CDATA[Peningkatan Strategi Marketing Bagi Pelaku UMKM Kota Bogor ]]>
<![CDATA[Mashadi, Mashadi]]>
<![CDATA[ Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 2 (2020): JADKES Edisi Desember 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jadkes.v1i2.523
<![CDATA[Tujuan diadakannya Peningkatan Strategi Marketing bagi pelaku UMKM Kota Bogor adalah untuk Memberi motivasi dan semangat kepada pelaku UMKM untuk melakukan wirausaha serta Meningkatkan kreativitas dan inovasi para pelaku UMKM. Metode pelaksanaan yang dilakukan adalah mengenalkan dan menjelaskan pemahaman tentang digital marketing, memberikan cara yang tepat dalam memasarkan produk dan jasa di era digital, memberikan pemahaman untuk dapat menganalisa produk pesaing. Melalui kegiatan ini, diharapkan partisipan dapat menjadi pelaku UMKM yang sukses baik ditingkat lokal Kota Bogor maupun Internasional. Kata kunci: strategi marketing]]>
<![CDATA[Analisis Deskriptif Penilaian Website Perguruan Tinggi ]]>
<![CDATA[Mashadi Mashadi]]>;
<![CDATA[Edi Nurachmad]]>;
<![CDATA[Mumuh Mulyana]]>
<![CDATA[ JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia) Vol 3 No 2 (2019): JAS-PT Edisi DESEMBER 2019 ]]>
Publisher : <![CDATA[Forum Dosen Indonesia ]]>
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DOI: 10.36339/jaspt.v3i2.278
<![CDATA[Di Era Digitalisasi ini, Website telah menjadi salah satu media informasi Perguruan Tinggi bagi stakeholdernya. Beragam platform digunakan perguruan tinggi untuk menampilkan corporate identity masing-masing. Berbagai informasi, modul dan layanan pun ditampilkan dalam website dengan konsep one stop service. Tujuan penelitian ini adalah untuk mengidentifikasi penilaian mahasiswa atas Website Perguruan Tinggi. Penelitian dilaksanakan pada November 2019. Responden penelitian ini adalah Mahasiswa IBI Kesatuan Bogor. Hasil penelitian menunjukkan bahwa Website IBI Kesatuan dipersepsikan kuat sebagai Website dengan Informasi, Kelengkapan dan Layanan yang Baik bagi para mahasiswa. Kata Kunci: persepsi mahasiswa, website kampus]]>
<![CDATA[Pengaruh Kualitas Produk Dan Potongan Harga Terhadap Minat Beli Produk Wuling ]]>
<![CDATA[Sugi Andrian Sukmana]]>;
<![CDATA[Mashadi Mashadi]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v10i1.1277
<![CDATA[The purpose of this study was to determine how much influence the Product Quality and Price Discounts on Interest in Buying Wuling Products. The data of this study were obtained from a questionnaire distributed to prospective consumers who have an interest in buying Wuling products, marked by a walk-in at Wuling Bogor dealerships from March 1, 2020 to May 31, 2020 with a total of 65 respondents treated. This research uses quantitative research methods with multiple linear analysis methods as a hypothesis testing tool. The results of this study indicate that the Product Quality variable has no influence on the Wuling Product Purchase Interest. Discounts have an influence on interest in buying Wuling products Keywords: customer satisfaction, consumer behavior, marketing mix]]>
<![CDATA[Pengaruh Kualitas Layanan Dan Promosi Penjualan Terhadap Keputusan Pembelian Konsumen Kromosom 78 Cafe ]]>
<![CDATA[Selvia Naca Rusliana]]>;
<![CDATA[Mashadi Mashadi]]>
<![CDATA[ Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 2 (2021): JIPKES Edisi Juli 2021 ]]>
Publisher : <![CDATA[Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jipkes.v2i2.869
<![CDATA[The coffee shop business that is growing very rapidly lately has also made competition to continue to increase. So that requires every coffee shop owner to pay attention and balance every need and desire of consumers in order to create satisfaction and trust. Service quality and sales promotion is one of the factors that can influence purchasing decisions. The purpose of this study was to determine the effect of each indicator (1) Service Quality on Purchasing Decisions (Study at Kromosom 78 Cafe in Bogor City). (2) Sales Promotion on Purchasing Decisions (Study at Kromosom 78 Cafe in Bogor City). (3) to determine how the Effect of Service Quality and Sales Promotion together on Purchasing Decisions (Study at Kromosom 78 Cafe in Bogor City). This study uses quantitative methods and data collection is carried out by distributing online questionnaires to visitors to the Kromosom cafe, with a total sample of 150 people. With the analysis technique using multiple regression analysis processed with the Statistical Package for the Social Sciences (SPPS 23) program. The results obtained from this study are as follows: (1) Service quality has a positive and significant effect on Purchasing Decisions at Kromosom 78 Cafe with a regression coefficient value of 0.028 and a significant value of 0.000. (2) Sales Promotion has a positive and significant effect on Purchasing Decisions at Kromosom 78 Cafe with a regression coefficient value of 0.845 and has a significance value of 0.000. (3) Service Quality and Sales Promotion have a positive and significant effect on Purchasing Decisions at Kromosom 78 Cafe with an F value of 165.165 and greater than the F table value of 3.06 with a significance value of 0.000.]]>
<![CDATA[Peningkatan Strategi Marketing Bagi Pelaku UMKM Kota Bogor ]]>
<![CDATA[Mashadi Mashadi]]>;
<![CDATA[Weman Suardy]]>
<![CDATA[ Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 2 (2020): JADKES Edisi Desember 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jadkes.v1i2.523
<![CDATA[Tujuan diadakannya Peningkatan Strategi Marketing bagi pelaku UMKM Kota Bogor adalah untuk Memberi motivasi dan semangat kepada pelaku UMKM untuk melakukan wirausaha serta Meningkatkan kreativitas dan inovasi para pelaku UMKM. Metode pelaksanaan yang dilakukan adalah mengenalkan dan menjelaskan pemahaman tentang digital marketing, memberikan cara yang tepat dalam memasarkan produk dan jasa di era digital, memberikan pemahaman untuk dapat menganalisa produk pesaing. Melalui kegiatan ini, diharapkan partisipan dapat menjadi pelaku UMKM yang sukses baik ditingkat lokal Kota Bogor maupun Internasional. Kata kunci: strategi marketing]]>
<![CDATA[Pendampingan Pengembangan Kemasan Produk Bagi UMKM Kota Bogor ]]>
<![CDATA[Mashadi Mashadi]]>;
<![CDATA[Aang Munawar]]>
<![CDATA[ Jurnal Abdimas Dedikasi Kesatuan Vol 2 No 1 (2021): JADKES Edisi Januari 2021 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jadkes.v2i1.1402
<![CDATA[Kemasan (packaging) merupakan salah satu ujung tombak penjualan suatu produk. Kemasan mempunyai peranan yang sangat penting karena akan selalu terkait dengan komoditi yang dikemas dan sekaligus merupakan nilai jual dan citra produk. Nilai jual ini meningkat ketika produk yang dihasilkan mendapat nilai tambah dari kemasan yang menarik. Sedangkan citra produk terkait dengan gambaran produk dalam benak konsumen akan semakin baik apabila produk itu dikemas secara baik, dengan kata lain produk dapat memberi kesan baik bagi konsumen. Tujuan umum dari kegiatan ini adalah memberikan pelatihan tentang bagaimana para pelaku usaha UMKM Kota Bogor dapat mengembangkan kemasan produk agar produk yang dihasilkan banyak diminati oleh konsumen sehingga mereka dapat mengembangkan usahanya dengan baik dan mampu memberikan kontribusi bagi pembangunan ekonomi di Kota Bogor. Kata kunci : Kemasan, UMKM]]>
<![CDATA[Pengaruh Service Quality Dan Customer Satisfaction Terhadap Repurchase Intention Pada Restaurant Pochajjang Bogor Di Masa Pasca Pandemi Covid-19 ]]>
<![CDATA[Feoline Berliana]]>;
<![CDATA[Mashadi Mashadi]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 2 (2022): JIMKES Edisi Agustus 2022 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v10i2.1388
<![CDATA[The development of culinary food in Indonesia has also resulted in a large participation in national economic growth. The purpose of this study was to determine the effect of employee service quality on repurchase intentions at Pochajjang Bogor restaurants in the post-Covid-19 pandemic, to determine the effect of customer satisfaction on repurchase intentions at Pochajjang Bogor restaurants in the post Covid-19 pandemic, and to find out whether service Quality and customer satisfaction can jointly influence repurchase intention at Pochajjang Bogor restaurant in the post covid-19 pandemic. The sampling method used is non-probability sampling from the formula Hair et al. From this formula the authors set a sample of 120, but when running data processing requires additional data of 41, the total sample in this study is 161. Based on the test results, the results obtained are that : (1) Service quality has a positive and partially significant effect on repurchase intention, (2) Customer satisfaction has a partially positive and significant effect on repurchase intention, (3) Service quality and customer satisfaction together the same has an effect on repurchase intention, but the magnitude of the influence of the variable Service Quality and Customer Satisfaction on Repurchase Intention is only 0.268 or 26.8%. Therefore, Pochajjang Bogor restaurant employees must continue to improve the quality of their services and monitor customer expectations and try to fulfill them so that customers are always satisfied. Key Words : Service Quality, Customer Satisfaction, Repurchase Intention.]]>
<![CDATA[Pengaruh Personal Selling, dan Slogan Iklan Terhadap Brand Awareness Produk Yakult ]]>
<![CDATA[Rahayu Efendi]]>;
<![CDATA[Mashadi Mashadi]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i2.332
<![CDATA[Yakult is the first probiotic drink in Indonesia since 1991. Until now, Yakult is still the number one pioneer of fermented milk drinks in Indonesia. The purpose of this study is to determine the effect of Personal Selling on Brand Awareness, determine the effect of Advertising Slogans on Brand Awareness, and to determine the effect of Personal Selling and Advertising Slogans on Brand Awareness together. This research was conducted with a quantitative descriptive approach with a random sampling method. The number of respondents in the study were 100 respondents who will be analyzed using SPSS 22 software. The statistical method used is multiple linear regression by testing the classical assumptions, correlation coefficients and coefficient of determination, and conducting hypothesis testing (f test and t test). The results showed that Personal Selling did not affect Brand Awareness positively and significantly, while Advertising Slogans affected Brand Awareness positively and significantly. Meanwhile, together with Personal Selling and Advertising Slogans, it affects Brand Awareness. If the personal selling and advertising of a company is getting better, then the potential Brand Awareness of the public towards the company will also increase, conversely if consumers do not have an interest in personal selling or advertising carried out by the company, the potential Brand Awareness owned by consumers will also be low . Keywords: Brand Awareness, Personal Selling, Ad Slogans]]>
<![CDATA[Pendampingan Dan Pelatihan Inovasi Kemasan Produk Bagi Umkm Kota Bogor ]]>
<![CDATA[Arde Lindung Pambudi]]>;
<![CDATA[Ade Yusdira]]>;
<![CDATA[Mashadi Mashadi]]>
<![CDATA[ Jurnal Abdimas Dedikasi Kesatuan Vol 2 No 2 (2021): JADKES Edisi Juli 2021 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jadkes.v2i2.1664
<![CDATA[Kemasan (packaging) merupakan salah satu ujung tombak penjualan suatu produk. Kemasan mempunyai peranan yang sangat penting karena akan selalu terkait dengan komoditi yang dikemas dan sekaligus merupakan nilai jual dan citra produk. Nilai jual ini meningkat ketika produk yang dihasilkan mendapat nilai tambah dari kemasan yang menarik. Sedangkan citra produk terkait dengan gambaran produk dalam benak konsumen akan semakin baik apabila produk itu dikemas secara baik, dengan kata lain produk dapat memberi kesan baik bagi konsumen. Tujuan umum dari kegiatan ini adalah memberikan pelatihan tentang bagaimana para pelaku usaha UMKM Kota Bogor dapat mengembangkan kemasan produk agar produk yang dihasilkan banyak diminati oleh konsumen sehingga mereka dapat mengembangkan usahanya dengan baik dan mampu memberikan kontribusi bagi pembangunan ekonomi di Kota Bogor.]]>
