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All Journal Jurnal Sosiologi Reflektif Conference on Innovation and Application of Science and Technology (CIASTECH) Journal of Innovation in Business and Economics Studi Kasus Inovasi Ekonomi Jurnal Manajemen Bisnis Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis dan Kewirausahaan Business Innovation Management and Entrepreneurship Journal
Ratih Juliati
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Social Media and Brand Image on Wardah Liquid Lipstick Consumer’s Repurchase Intention in Malang City Dzikrillah Khoirun Nisa; Ratih Juliati; Novi Puji Lestari
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 3 No. 02 (2023): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i02.27362

Abstract

This study aims to examine and analyze the effect of social media and brand image on repurchase intention. The population in this study is Wardah liquid lipstick consumers. This study uses a non-probability sampling technique with purposive sampling and quota sampling methods. Data collection techniques using online questionnaires via Google form. The analysis tool uses SPSS 25. The results showed that social media had a positive and significant effect on repurchase intentions, the brand image had a positive and significant effect on repurchase intentions, and social media had a dominant influence on repurchase intentions.
Does Brand Image and Attributes of Selecta Park Influence Revisit Intention through Satisfaction as a Mediating Variable? The Case of Toursm Park’s Visitors Nur Hidayatul Istiqomah; Ratih Juliati; Djoko Sigit Sayogo
Manajemen Bisnis Vol. 13 No. 01 (2023): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v13i01.25244

Abstract

The purpose of this study is to investigate the relationship between visitors' intention to revisit Selecta Tourism Park in Batu City and the brand image of the destination, the destination's attributes, and their satisfaction as a customer. The study aims to examine whether customer satisfaction mediates the relationship between these factors and visitors' intention to revisit the park. The sampling technique for this study used random sampling of 170 visitors to her Selecta Tourism Park for partial least squares data collection and analysis. The findings of this study reveal several significant relationships. Firstly, there is a direct positive influence of customer satisfaction, destination brand image, and destination attributes on visitors' intention to revisit the park. Secondly, destination attributes and destination brand image have a positive impact on customer satisfaction. Lastly, there is an indirect effect of destination brand image and destination attributes on visitors' intention to revisit the park through customer satisfaction as a mediating variable
The Influence of Product Quality and Brand Image on Customer Loyality with Customer Satisfaction as Intervening Variable Bebi Ratnasari; Ratih Juliati; Eko Handayanto
Business Innovation Management and Entrepreneurship Journal Vol. 1 No. 01 (2022): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v1i1.20948

Abstract

This research analyzed the influence of product quality and brand image on customer loyalty with customer satisfaction at Janji Jiwa coffee shop in Blitar city. This type of research uses explanatory research, survey method and quantitive. Data were collected using questionnaires from 160 Janji Jiwa coffee shop consumers in Blitar city. The collected data was then tested using the Structural Equation Model (SEM) method in the Smart PLS 3 program application. This research found that product quality, brand image, and customer satisfaction positively and significantly affect customer loyalty. At the same time, product quality and brand image positively and significantly affect customer satisfaction. Customer satisfaction as an intervening variable can mediate the influence of product quality and brand image on customer loyalty positively and significantly.
Co-Authors Abdillah Taufikqurrochman Agus Santoko Ardik Praharjo Arfida Boedirochminarni Bebi Ratnasari Chalimatuz Sa'diyah Cita Della Dwi Riyanika Djoko Sigit Sayogo Dzikrillah Khoirun Nisa Eko Handayanto Erny Ishartati Erwin Fiki Rizki Happy Febrina Hariyani Muhammad Hayat Novi Puji Lestari Nur Hidayatul Istiqomah Rianty Astrid Pratiwi Roz, Kenny Ruhiyat, Misbah Syarif Husen Vina Salviana Darvina Soedarwo Widhiyo Sudiyono