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All Journal Potensio Jurnal EMT KITA BBM (Buletin Bisnis dan Manajemen) Martabe : Jurnal Pengabdian Kepada Masyarakat EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Gema Wiralodra Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Jurnal Investasi Management and Accounting Expose LOSARI: Jurnal Pengabdian Kepada Masyarakat Magna: Journal of Aconomics, Management, and Business Jurnal Pengabdian Nasional (JPN) Indonesia
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Journal : Jurnal EMT KITA

 1 
The Role of Green Intellectual Capital Towards Masuliyyah Improving Environmental Yudianto, Agus; Yuliawati, Tuti
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2103

Abstract

Environmentally, the company tries to achieve a level of environmental protection as part of the organization's sustainability goals. Meanwhile, socially, companies must also benefit society so that their existence gains social legitimacy. This research examines the influence of Green Intellectual Capital (GIC) towards Masuliyyah Improving Environmental Performance. In its implementation, green intellectual capital consists of Green Structural Capital (GSC), Green Human Capital (GHC), and Green Relational Capital (GRC), which reflect the intangible assets owned by the company, including knowledge, wisdom, experience, and innovation with attention to environmental welfare. This research is related to abstract ideas or theories and is often used to develop new concepts or provide new interpretations of existing theories. Through comprehensive literature analysis, this kind of research can produce research models that can be developed in further empirical research. The role of Masuliyyah green intellectual capital is environmentally friendly sustainability of human capital, the impression felt by organizational elements in their journey to discover and build organizational knowledge and improve the organization's environmental performance by focusing on needs, comfort, and a sustainable environment, but also providing the meaning of learning, innovation, maintaining friendly environment, support and attention to organizational elements to achieve common goals towards masuliyyah improving environmental performance.
Studi Orientasi Pasar dan Inovasi Produk Terhadap Kinerja Pemasaran UMKM di Kabupaten Indramayu Nurpratama, Meddy; Sonjaya, Nana Supriatna; Yudianto, Agus; Agung, Ismail
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2406

Abstract

This study aims to determine the influence of market orientation and product innovation on the marketing performance of MSMEs in Indramayu Regency. The method used in this research is multiple linear regression analysis. Data were obtained through the distribution of questionnaires to respondents who are MSME actors in Indramayu. Data analysis was conducted using multiple linear regression techniques to identify the relationship between independent and dependent variables. Additionally, this study uses Pearson correlation to examine the relationship between market orientation and product innovation with marketing performance. The results of the study show that both market orientation and product innovation have a significant and positive influence on the marketing performance of MSMEs. These findings emphasize the importance for MSMEs to integrate market orientation and product innovation into their marketing strategies to enhance marketing effectiveness and efficiency, and support business growth
Peran Career Development Center (CDC) Upaya Pengembangan Mahasiswa di Universitas Wiralodra Indramayu Nurpratama, Meddy; Yudianto, Agus; Firdaus, Taufansyah
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.2851

Abstract

A number of universities have established Career Development Centers (CDC) or career development units, designed to assist students in understanding career-related materials and making informed career decisions. In reality, not everyone has equal opportunities to secure a good and promising job. Therefore, it is not surprising that many people flock to find employment. Wiralodra University faces challenges due to the absence of CDC (Career Development Center) services, making it difficult for students to obtain the advice and materials needed to advance their professions. The Career Development Center (CDC) plays a crucial role in student development, primarily focusing on enhancing career readiness. CDC not only provides efficient, up-to-date job vacancy information but also aims to support the career development of students and alumni through counseling services, alumni experience sharing, and training to prepare them for the challenges of the job market. Evaluations conducted by CDC, based on criteria tailored to specific needs, have shown that this program has made a significant impact. Students involved with the CDC experience increased career readiness, quick access to relevant information, and build strong relationships with industries, all contributing to the comprehensive development of students in achieving their career goals
HUBUNGAN TEKNOLOGI INFORMASI DAN FORMULASI STRATEGI PEMASARAN SERTA DAMPAKNYA TERHADAP KINERJA ORGANISASI Sonjaya, Nana Supriatna; Yudianto, Agus; Nurpratama, Meddy
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3014

Abstract

The relationship between Information Technology and marketing strategy formulation has a significant impact on organizational performance. In the current digital era, Information Technology plays and has a very important role in collecting, storing and analyzing consumer data more efficiently. This allows organizations to better understand consumer behavior, preferences and market trends in greater depth. Using the data collected, organizations can design more focused and personalized marketing strategies, identifying the right market segments to target. By wisely utilizing Information Technology in the formulation of marketing strategies, organizations can achieve competitive advantage and improve their performance in an increasingly changing and competitive market.
Pengaruh Digital CRM melalui Aplikasi Alfagift terhadap Loyalitas Pelanggan Alfamart Wilayah Kecamatan Cikedung, dengan Kepuasan Pelanggan sebagai Variabel Mediasi Ma’arif, Putuhal; Sugiarto, Sugiarto; Yudianto, Agus
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6112

Abstract

This study aims to analyze the influence of Digital Customer Relationship Management (Digital CRM), implemented through the Alfagift application, on Alfamart customer loyalty, with customer satisfaction serving as a mediating variable. The research is motivated by the increasing competition in modern retail, which requires companies to integrate digital services into long-term customer relationship strategies. Using a quantitative approach, data were collected through questionnaires from 100 Alfagift users in the Cikedung area who were selected based on specific criteria. Multiple regression analysis and the Sobel test were used to examine the hypotheses. The results show that Digital CRM through Alfagift (X) has a positive and significant influence—both directly (partial pathway) and simultaneously—on customer loyalty (Y). This finding is supported by a t-value of 5.066 with a significance level of 0.000. The study also confirms that customer satisfaction (Z) is a strong determinant of loyalty, indicated by a t-value of 2.996 and a significance level of 0.003. Most importantly, the mediation test (Sobel Test: Z = 2.224; p-value = 0.0261) demonstrates that customer satisfaction partially mediates the relationship between Digital CRM and customer loyalty. Overall, this research concludes that Alfamart customer loyalty is driven not only by the effectiveness of Digital CRM but also by the ability of the Alfagift application to create valuable experiences that lead to increased customer satisfaction. Practical implications highlight the need to optimize feature personalization and improve application interface quality to strengthen sustainable customer relationships.
Co-Authors Agung, Ismail Anik Nurhidayati Bahtiar Efendi Heri Purwanto Lestari, Autami Tri Lini, Nahdia Ma’arif, Putuhal Meddy Nurpratama Muhammad Tahwin Nana Supriatna Sonjaya Nida, Robbani Nunung Nurhayati Nurshodiq, Hafidz Riskin Hidayat Samsul Anwar Septyana, Tika Indah Setiawan, Anggun Sugiarto S Taufansyah Firdaus, Taufansyah Yanti, Herni Yuliawati, Tuti