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All Journal Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Scripta Economica: Journal of Economics, Management, and Accounting
Lina Sugiyanto
Universitas Soerjo Ngawi
Economics, Econometrics & Finance

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EKSPEKTASI DAN PERSEPSI MAHASISWA TERHADAP KUALITAS PENDIDIKAN PADA UNIVERSITAS SOERJO NGAWI Rozalina Novianty; Lina Sugiyanto; Istiana Wijayanti Mala
Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Vol 11, No 2 (2016): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.371 KB) | DOI: 10.24269/ekuilibrium.v11i2.212

Abstract

This research is conducted to know students expectation and perception to the quality of education at University of Soerjo Ngawi, in study program of management. The research was using SERVQUAL (Service Quality) method which founded by Parasuraman, et.al. Based on the data analysis, the student’s expectation to quality was not enough than the actual quality. We could see from the result between quality-expectation and quality-perception that showed the big differences result.
E-Commerce Based Human Resource Management Strategies for the Development of Batik Fosil Widi Nugraha Ngawi Micro, Small, and Medium Enterprises Lina sugiyanto; Rachmawati Koesoemaningsih; Khoyrul Anwar
Journal of Economics, Management, and Accounting Vol 1 No 3 (2026): March: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/2khffj60

Abstract

Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom play a strategic role in supporting regional economic development while preserving cultural values. Batik Fosil Widi Nugraha MSME in Ngawi is a creative enterprise that adopts fossil-inspired batik motifs as its product identity; however, it still faces various challenges in business development, particularly in human resource management and the utilization of e-commerce. This study aims to analyze the development strategy of Batik Fosil Widi Nugraha MSME in Ngawi through e-commerce-based human resource management. This research employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observation, and documentation involving the business owner and employees engaged in production and marketing activities. Data analysis was conducted using an interactive model consisting of data reduction, data display, and conclusion drawing, while data validity was ensured through triangulation techniques. The findings indicate that human resource management in Batik Fosil Widi Nugraha MSME remains informal and has not been systematically integrated with e-commerce utilization strategies. Although the use of e-commerce is still limited, it demonstrates significant potential in expanding market reach and enhancing business competitiveness. The recommended development strategies include improving employees’ digital competencies, restructuring work roles, integrating local cultural values into digital marketing, and strengthening collaboration with relevant stakeholders. This study emphasizes that e-commerce-based human resource management is a key factor in achieving sustainable development of culture-based batik MSMEs.
Co-Authors Istiana Wijayanti Mala Khoyrul Anwar Rachmawati Koesoemaningsih Rozalina Novianty