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All Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Jurnal Geografi Agro Bali: Agricultural Journal Jurnal Agro Estate Baileo: Jurnal Sosial Humaniora Jurnal Ekonomi, Manajemen, Akuntansi
Lindawati Lindawati
Agribisnis, Universitas Sumatera Utara, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Social Sciences Other

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Disparities in Consumer Preferences for Procuring Vegetables Between Traditional and Modern Markets Ida Zulfida; Nur Mawaddah Siregar; Mozard Bahauddin Darus; Lindawati Lindawati
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.2160

Abstract

Consumer preferences for vegetables reflect the decision to buy them in traditional vs contemporary marketplaces, impacted by several circumstances. This article analyzes the impact of pricing, product quality, product completeness, facilities, and services on vegetable purchasing in modern and traditional marketplaces, utilizing the Structural Equation Modeling (SEM) approach within the Smart-PLS 4.0 program. The research utilized primary data collected from 96 participants across six modern and traditional marketplaces in Medan City. The findings of this study reveal disparities in the factors influencing traditional and modern marketplaces. In conventional marketplaces, price, product variety, and service substantially influence customer preferences for vegetables, although product quality and amenities do not significantly impact these choices. In contemporary marketplaces, product quality, facilities, and services substantially influence customer preferences for purchasing vegetables, although price and product completeness have no major impact on these choices. Affordability, product comprehensiveness, and service quality are essential considerations for consumers shopping in traditional marketplaces. This component must be sustained to be competitive in contemporary markets. Moreover, amenities are a crucial issue to consider for the coexistence of traditional markets alongside modern marketplaces. 
Analysis of Tea Competitiveness and Factors Affecting Tea Competitiveness of North Sumatra Province, Indonesia in the Malaysian Market Nahdudin Nahdudin; Rahmanta Rahmanta; Lindawati Lindawati
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.2142

Abstract

Increased exports of North Sumatra tea to the Malaysian market will increase competitiveness. This potential provides added value to the national tea processing industry. The research objectives analyzed the competitiveness of North Sumatra tea in the Malaysian Market and analyzed the factors that affect the competitiveness of North Sumatra tea in the Malaysian Market. The research method uses Revealed Comparative advantage (RCA) and Export Product Dynamic (EPD) to analyze the competitiveness of North Sumatra tea in the Malaysian Market. Multiple Linear Regression to analyze factors that affect the competitiveness of North Sumatra tea in the Malaysian Market. The results showed that North Sumatra has strong comparative but weak competitive competitiveness in the Malaysian Market. The factors that affect the competitiveness of North Sumatra tea are the volume of North Sumatra tea exports, which has a positive and insignificant effect; the domestic price of North Sumatra tea, which has a significant negative effect;. The export price of North Sumatra tea and the export price of Kenyan tea have a negative and insignificant effect on the competitiveness of North Sumatra tea to the Malaysian Market. Please state explicitly specific suggestions for further research.
Co-Authors Abdulhakim Madiyoh Agus Edy Rangkuti Ainun Habibi Harahap Aviaska Lubis Diana Chalil Erpina Pakpahan Ida Zulfida, Ida Iif Rahmat Fauzi Ikhwan Alfiansyah Irma Herawaty Sitorus Iskandarini Lusiana Simatupang Mozard Bahauddin Darus Nahdudin Nahdudin Nelva Ginting Nur Mawaddah Siregar Rahmanta Rahmanta Rahmanta Rahmanta Rahmanta Rahmanta Sri Fajar Ayu Tavi Supriana Tavi Supriana Tengku Dede Rachma Sari Tri Martial