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Journal : LADU: Journal of Languages and Education

Library Promotion Strategy in the Digital Era: Study at Malang City Public Library Milenia, Nurbeta Dela; Riady, Yasir; Prasakti, Angga Warda
LADU: Journal of Languages and Education Vol. 4 No. 1 (2024): January-February
Publisher : Mitra Palupi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56724/ladu.v4i1.269

Abstract

Background: The library is an institution that has an essential role in society. The efforts made by the library to carry out this role ensure that the public knows about the library's existence. The public can only use the library if they know its role. Thus, so that libraries can continue to carry out their role, libraries need to develop library promotion strategies. Promotion as a marketing activity carried out by libraries is essential so that the public knows about the products that the library can use. Society also uses digital technology to meet information needs in the digital era. However, society's tendency to use digital technology does not reduce the role of libraries as information institutions to meet society's information needs. The development of digital technology can be utilized to increase the existence of libraries through library promotion strategies. Purpose: This article reviews various promotional strategies libraries can implement using digital technology. Design and methods: The research method used is qualitative, with data collection techniques through document study and library observation via websites. Results: Promotional strategies that libraries can carry out are publications, advertising, sales promotions, personal sales, and digital marketing. Obstacles encountered in carrying out promotional activities are a consideration for libraries in determining promotional strategies that are appropriate to the conditions of the library.
Image of the Main Character and the Value of Character Education in Beranak Beruk Folklore Prasakti, Angga Warda; Riady, Yasir
LADU: Journal of Languages and Education Vol. 4 No. 2 (2024): March-April
Publisher : Mitra Palupi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56724/ladu.v4i2.273

Abstract

Background: The position and function of folklore in the last decade seem to have been increasingly shifted due to advances in information technology, cultural systems, social systems and currently developing political systems. It is not impossible that various forms of old culture, including folklore, will be neglected amidst the increasing activity of development and renewal, so it is feared that oral literature which is full of values, norms, and customs will eventually disappear without a trace. Purpose: explaining the image of the character and the value of character education in the story of Beranak Beruk so that it can become a reference in improving character in the world of education. Design and methods: The research method used is qualitative, with data collection techniques through document study and library observation. Results: there are two types of character images in the story Beranak Beruk, there are good images and bad images. Of these two images, only the positive image can be used as a reference for character education values, namely religious, honest, tolerant, disciplined, hard work, creative, independent, democratic, curious, national spirit, love of the country, respect for achievement. , Friendly/Communicative, Loves Peace, Likes Reading, Cares for the Environment, Cares for Social Affairs. Responsibility.
The Importance of Entrepreneurship Education from an Early Age Prasakti, Angga Warda; Idrus, Ali
LADU: Journal of Languages and Education Vol. 4 No. 3 (2024): May-June
Publisher : Mitra Palupi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56724/ladu.v4i3.276

Abstract

Background: It is important to give children the opportunity to learn entrepreneurship early on so that they have the knowledge and skills needed. Therefore, parents and educators need to understand their children's interests and talents before deciding whether they should learn entrepreneurship early on. Purpose: This research aims to provide an understanding and overview of the importance of delivering entrepreneurship education from an early age, as well as recommendations for methods that are worth trying and using in early childhood education. Design and methods: Qualitative research is used. The data collection technique that researchers use is the literature review method to examine the topics raised. Results: The importance of improving the quality of entrepreneurship among the younger generation as one of the efforts to advance the economy and create jobs. This can be done through various means, such as the provision of training, curriculum development, and increased accessibility to resources and information on entrepreneurship. Other factors, such as providing encouragement and motivation to young people to take risks and develop creative ideas, are also important steps in creating a young generation that is a driving force in economic progress.