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REPRESENTASI SOSIAL MELALUI PENDEKATAN ILUSTRASI SIMBOLIK PADA POSTER NO WAR Eston Kamelang Mauleti; Irwan Harnoko
Jurnal Nawala Visual Vol 4 No 1 (2022): Jurnal Nawala Visual Mei 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v4i1.350

Social events are part of human life, peace, conflicts occur one after another. At the end of February 2022 the world was shocked by the Russian military attack on Ukrainian territory. The world community hopes Russia can stop the attack but it still happens. In March 2022 Japan's Ogaki Poster Museum summoned poster artists (poster call) around the world to participate in voicing their opinions through art posters with the NO WAR theme, in response to the events above. The author of the article responded to this call by sending 2 posters that represented this social problem through a symbolic illustration approach on the poster. The selection through a symbolic illustration approach is considered appropriate because it can have a complex context so that the message conveyed easily and quickly reaches the audience. To underlie the design of symbolic illustrations, research and design methods are used, namely, Components of Illustration Media consist of 4 stages, namely Context, Encoders, Code, and Decoder. Key words : Social events are part of human life, peace, conflicts occur one after another. At the end of February 2022 the world was shocked by the Russian military attack on Ukrainian territory. The world community hopes Russia can stop the attack but it still happens. In March 2022 Japan's Ogaki Poster Museum summoned poster artists (poster call) around the world to participate in voicing their opinions through art posters with the NO WAR theme, in response to the events above. The author of the article responded to this call by sending 2 posters that represented this social problem through a symbolic illustration approach on the poster. The selection through a symbolic illustration approach is considered appropriate because it can have a complex context so that the message conveyed easily and quickly reaches the audience. To underlie the design of symbolic illustrations, research and design methods are used, namely, Components of Illustration Media consist of 4 stages, namely Context, Encoders, Code, and Decoder. Key words : Social, symbolic illustrations, posters

VISUALISASI MELALUI PENDEKATAN METAFORA PADA POSTER NORTH meet SOUTH = UNITY Eston Kamelang Mauleti
Jurnal Da Moda Vol 3 No 1 (2021): Jurnal Da Moda Oktober 2021
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/damoda.v3i1.224

Poster is a two-dimensional visual media with large format that is useful for conveying commercial, social, cultural, political messages. Large format is used to display messages through images. Images on a poster are generally large and have a strong appeal so that it can attract the attention of the public immediately see it. The development of posters began in the late 17th century until now. European countries have an excellent poster tradition. Germany is one of them, the growth of posters in the country became part of the life of its modern society. Many moral and social messages that inspire reason are delivered routinely. Plaque-Sozial e.V. und vom Bund Mitteldeutscher Grafdesigner or social poster association and graphic designer Germany regularly holds competitions and exhibitions on an international scale. In the middle of 2016, a competition and exhibition was held for the third time with the theme "Vision". Participants consisted of artists and poster designers from all over the world. Poster works by the author were also selected by the jury and exhibited at The Association of German Museums for Galvanotechnik e. V. Leipzig, Germany takes place from August 13-25, 2016. The author displays poster visualization through a metaphorical approach. Key words : poster, visual metaphor

NARASI ILUSTRASI KONTEMPORER : SEBUAH PENDEKATAN EKSPERIMEN Eston Kamelang Mauleti
Jurnal Nawala Visual Vol 5 No 1 (2023): Jurnal Nawala Visual Mei 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v5i1.430

In accordance with one of the elements of the Tri Dharma of Higher Education, Community Service was carried out through Contemporary Illustration Art Education training at PKBM Negeri 26 Bintaro, South Jakarta. The purpose of this training is to provide knowledge and briefing to students about the development of the world of illustration which is currently growing rapidly, especially in Indonesia. The basis of illustration is drawing, in this training students are given teaching and guidance on drawing illustrations through a contemporary illustration approach. The meaning of the word contemporary means "modern" or "current", then translated by a spontaneous experiment through character drawings and narration. Students experiment without being burdened with guilt (proportion or not) to produce narrated contemporary illustrations. The use of marker/felt tip pen materials supports the spontaneity and courage of students in drawing illustrations because the resulting lines are not easily erased and are as they are, like a child who draws spontaneously and happily

Perancangan Ulang Identitas Visual Brand Jesejosh Creative Melini, Ellis; Madeleine, Josephine; Mauleti, Eston Kamelang
de-lite: Journal of Visual Communication Design Study & Practice Vol. 4 No. 2 (2024): December 2024
Publisher : Visual Communication Design Department of Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37312/de-lite.v4i2.9513

Jesejosh Creative (JJC) merupakan sebuah tempat kursus seni bagi anak usia 2–12 tahun. Entitas ini diangkat melihat pentingnya seni dalam proses perkembangan dan pembelajaran anak sebagai sarana untuk melatih kreatifitas, memicu rasa ingin tahu dan mendorong ekspresi diri. Proses perancangan sistem identitas visual JJC dilandasi metodologi yang dipaparkan oleh Alina Wheeler dalam bukunya Designing Brand Identity, yang mencakup lima tahapan: conducting research, clarifying strategy, designing identity, creating touchpoints dan managing assets. Dalam penerapannya, hasil data dan analisa menunjukkan bahwa ditemukan permasalahan 'pada ketiga aspek: form, form-content, dan form-context sehingga gagal untuk membangun identitas visual yang konsisten, representatif dan berbeda dari kompetitor. Hasil perancangan ulang ini didasari tiga kata kunci: imaginative, educative dan buoyant. Ketiga kata kunci dapat direpresentasikan secara visual sebagai cat, yang merupakan sebuah media ekspresi paling umum digunakan dalam seni. Cat juga bersifat cair dan fleksibel sehingga secara visual menawarkan tampilan yang dinamis, ramah dan penuh semangat. Cat yang bersifat fluid dapat dihadirkan dalam bentuk percikan pada logo, maupun genangan pada elemen grafisnya. Koherensi identitas visual dalam setiap brand touchpoints dijaga melalui sistem pengaturan warna, tipografi, dan gambar yang ditetapkan dalam Graphic Standards Manual (GSM).

ESTETIKA ELEMEN GEOMETRIS PADA IDENTITAS VISUAL FIFA WOMEN’S WORLD CUP 2023 Mauleti, Eston Kamelang
Titik Imaji Vol 7, No 1 (2024): JURNAL TITIK IMAJI
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/.v7i1.4949

Dalam sebuah penyelanggaraan olahraga di skala lokal, nasional dan internasional diperlukan sebuah identitas visual agar dapat diketahui oleh publik secara luas. FIFA Women’s World Cup 2023 adalah sebuah kejuaraan sepakbola wanita dunia yang diselenggarakan oleh badan sepak bola dunia FIFA. Kejuaraan ini diselenggarakan 4 tahun sekali sejak tahun 1991 dan sanggup merebut perhatian publik dunia untuk menyaksikan langsung ataupun melalui siaran televisi. FIFA secara profesional bekerja sama dengan berbagai brand consultant untuk menciptakan identitas visual. FIFA Women’s World Cup 2023 yang diselenggarakan di Australia dan New Zealand tampil dengan identitas visual yang unik dan berbeda dari identitas visual kejuaraan sebelumnya. Melalui metode pengumpulan data dan analisis data berbasis gambar penulis melakukan penelitian yang berfokus pada estetika elemen yang digunakan pada identitas visual yang terdiri dari logo dan sistem visual yang dirancang.

Designing Interactive Illustrated Fable Storybook About Anger Management for Children Aged 6-8 Years Faye Alicia; Ellis Melini; Brian Alvin Hananto; Eston Kamelang Mauleti
Jurnal Desain Komunikasi Visual Nirmana Vol. 26 No. 2 (2026): JULY 2026
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.26.2.%p

Childhood is an important period where parents have the opportunity to teach many things, one of which is anger management for the development of a child's emotional intelligence. However, the limited media available for parents to teach this independently at home presents its own challenges. In child counseling practice, counselors use various non-digital physical tools to maximize children's sensory involvement through images, colors, and interactivity. This approach can also be applied to a more familiar medium, such as an interactive fable illustration storybook equipped with parental guidance. The design process was carried out using the Design Thinking method and involved collaboration with a child counselor to ensure the project’s relevance and effectiveness. Prototype testing with the target audience showed that children gained a better understanding of how to manage and express anger, while parents found the book relevant and useful as a tool to open discussions with their children. This project demonstrates that the topic of anger management can be introduced in an enjoyable way through interactive visual media that supports involvement from both children and parents.

Perancangan Ulang Identitas Visual Brand Jesejosh Creative Ellis Melini; Josephine Madeleine; Eston Kamelang Mauleti
de-lite Vol. 4 No. 2 (2024): December 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37312/de-lite.v4i2.9513

Jesejosh Creative (JJC) merupakan sebuah tempat kursus seni bagi anak usia 2–12 tahun. Entitas ini diangkat melihat pentingnya seni dalam proses perkembangan dan pembelajaran anak sebagai sarana untuk melatih kreatifitas, memicu rasa ingin tahu dan mendorong ekspresi diri. Proses perancangan sistem identitas visual JJC dilandasi metodologi yang dipaparkan oleh Alina Wheeler dalam bukunya Designing Brand Identity, yang mencakup lima tahapan: conducting research, clarifying strategy, designing identity, creating touchpoints dan managing assets. Dalam penerapannya, hasil data dan analisa menunjukkan bahwa ditemukan permasalahan 'pada ketiga aspek: form, form-content, dan form-context sehingga gagal untuk membangun identitas visual yang konsisten, representatif dan berbeda dari kompetitor. Hasil perancangan ulang ini didasari tiga kata kunci: imaginative, educative dan buoyant. Ketiga kata kunci dapat direpresentasikan secara visual sebagai cat, yang merupakan sebuah media ekspresi paling umum digunakan dalam seni. Cat juga bersifat cair dan fleksibel sehingga secara visual menawarkan tampilan yang dinamis, ramah dan penuh semangat. Cat yang bersifat fluid dapat dihadirkan dalam bentuk percikan pada logo, maupun genangan pada elemen grafisnya. Koherensi identitas visual dalam setiap brand touchpoints dijaga melalui sistem pengaturan warna, tipografi, dan gambar yang ditetapkan dalam Graphic Standards Manual (GSM).

Magic Realism pada Karya Ilustrasi Berjudul "Perjalanan" Eston Kamelang Mauleti
de-lite Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37312/de-lite.v5i2.10362

Sebagai cabang seni, ilustrasi berfungsi menerangkan, teks disertai ilustrasi memungkinkan pemahaman makna secara menyeluruh. Dalam perkembangannya dua basis besar ilustrasi, traditional illustration dan digital illustration berjasa merepresentasikan teks, konsep ataupun ide. Pada bulan April-Mei 2024 International Illustration Network mengadakan Pameran Ilustrasi Internasional "Everything for Children 2024", di Illustration Gallery, Building B 301, Universitas Pelita Harapan, menampilkan 60 karya ilustrasi dari 23 negara. Penulis ikut berpartisipasi dalam pameran ini, karya ilustrasi yang diikutsertakan berjudul “Perjalanan”. Perjalanan adalah sebuah karya ilustrasi yang menggabungkan gaya realis dan surreal yang dikenal dengan istilah Magic realism. Istilah Magic Realism merupakan metode penciptaan karya ilustasi yang pertama kali muncul awal pada 1925 di Jerman oleh Frans Roh fotografer, kritikus seni dan sejarawan asal Jerman, yaitu menggabungkan unsur realis dengan hal-hal yang fantastis, mengusik perasaan, mitologis, dan seperti mimpi. Dua tokoh ilustrasi yang menerapkan aliran ini dalam karya buku ilustrasi mereka adalah Shaun Tan (The Lost Thing, 2000) dan Chris Van Allsburg (The Polar Express, 1985) yang membangkitkan imajinasi dan kreatifitas anak melalui karya ilustrasi, hingga kini karya mereka masih relevan untuk dinikmati

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