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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Wira Ekonomi Mikroskil Explore: Jurnal Sistem Informasi dan Telematika (Telekomunikasi, Multimedia dan Informatika) Jurnal Konstruksia JABE (Journal of Applied Business and Economic) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Academia Perspectives Journal of International Conference Proceedings Jurnal Gici Jurnal Keuangan dan Bisnis Jurnal Online Tata Busana TPeT

Eko Yuliawan

Unknown Affiliation

Author-ID : 425069

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Physics Social Sciences Transportation Other

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Mengukur Loyalitas Pelanggan pada Brastagi Supermarket (Jl. Gatot Subroto No. 288 Medan) Eko Yuliawan; William Cuaca
Jurnal Wira Ekonomi Mikroskil Vol 6, No 2 (2016): Volume 6 Nomor 2 Tahun 2016
Publisher : Lembaga Penelitian & Pengabdian pada Masyarakat (LPPM) Universitas Mikroskil

Tujuan penelitian ini adalah untuk mengetahui pengaruh keragaman produk, kepuasan pelanggan dan kualitas pelayanan terhadap loyalitas pelanggan Brastagi Supermarket. Pada penelitian ini data dianalisis menggunakan analisis regresi linear berganda, dengan memenuhi uji asumsi klasik seperti uji normalitas, multikolinearitas dan heteroskedastisitas. Populasi pada penelitian ini adalah pelanggan Brastasgasi supermarket sebanyak 15.000 Orang, teknik pengambilan sampel menggunakan random sampling, adapun sampel sebanyak 99 Orang. Hasil penelitian menunjukan variabel keragaman produk, kepuasan pelanggan dan kualitas pelayanan baik secara simultan berpengaruh terhadap loyalitas pelanggan dimana nilai = 33.013 >= 2,14 dan nilai signifikan sebesar 0.000< 0.1 dan secara parsial variabel keragaman produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan dimana = 4,139> = 1,66 dengan nilai signifikansi sebesar 0.005< 0.1. variabel kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan dimana nilai = 2,554> = 1,66 dengan nilai signifikansi sebesar 0.012< 0.1, dan variabel kualitas pelayanan berpengaruh positf dan signifikan terhadap loyalitas pelanggan dimana nilai nilai = 6,060> = 1,66 dengan nilai signifikansi sebesar 0.000< 0.1. Hasil uji koefisien determinasi menunjukan sebesar 45.5% hal ini variabel loyalitas pelanggan dapat dijelaskan oleh variaabel keragaman produk, kepuasan pelanggan dan kualitas pelayanan.

Pengaruh Lingkungan Kerja, Budaya Organisasi dan Kompensasi Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening pada PT. Orion Cyber Internet Eko Yuliawan; Fendi Nurrohman
Jurnal Wira Ekonomi Mikroskil Vol 11, No 1 (2021): Volume 11 Nomor 1 Edisi April 2021
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v11i1.768

Perkembangan industrialisasi dan inovasi teknologi yang semakin pesat membuat perusahaan menjadi lebih kompetitif dalam menghadapi persaingan yang semakin ketat. Hal ini memacu tiap perusahaan untuk dapat mempertahankan kelangsungan hidupnya dengan memberikan perhatian pada aspek sumber daya manusia. Selain penggunaan teknologi yang modern, perusahaan juga harus memperhatikan pengelolaan dan pengkoordinasian sumber daya manusia yang lebih baik agar terjalin hubungan yang sinergi antara perusahaan dengan karyawannya. Tujuan dari penelitan ini adalah untuk mengetahui dan menganalisis Pengaruh Lingkungan Kerja, Budaya Organisasi,dan Kompensasi terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel intervening pada PT Orion Cyber Internet. Jenis penelitian yang digunakan adalah penelitian penjelasan (explanatory). Metode analisis data yang digunakan adalah analisis jalur (path analyst). Teknik pemilihan sampel menggunakan sampel jenuh dimana seluruh anggota populasi dijadikan sampel yakni berjumlah 70 responden. Berdasarkan hasil penelitian telah membuktikan secara empiris bahwa variabel kepuasan kerja memiliki kedudukan sebagai variabel intervening, dimana secara tidak langsung variabel lingkungan kerja, budaya organisasi, dan kompensasi mempengaruhi kinerja karyawan melalui kepuasan kerja.

ANALISIS DAYA DUKUNG DAN PENURUNAN PONDASI TIANG BERDASARKAN PENGUJIAN SPT DAN CYCLIC LOAD TEST Eko Yuliawan; Tanjung Rahayu
Konstruksia Vol 9, No 2 (2018): Jurnal Konstruksia Vol 9 No. 2 Tahun 2018
Publisher : Universitas Muhammadiyah Jakarta

The Influence of Promotion Strategies through Social Media on Purchasing Decisions of Oriflame Products on Students of STIE Mikroskil Medan M. Yamin Siregar; Weny Weny; Eko Yuliawan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i3.1116

This research aims to know the influence of promotion strategies of Facebook, YouTube, Twitter and Instagram on the decision to purchase Oriflame product on students of STIE – Mikroskil Medan. Population sampled in this research is students of STIE – Mikroskil Medan as many as 89 people with random sampling technique. Data analysis method which is used in this research is multiple linear regression analysis. The results of this study is Facebook, YouTube, and Instagram have positive and significant effect on purchasing decision Oriflame product. While the variable of Twitter does not have positive and significant effect decision on purchasing decision Oriflame product. Furthermore, simultaneous test results (F–tests) shows that the four independent variables (Facebook, YouTube, Twitter and Instagram) have a positive and significant effect on the decision of purchasing Oriflame product. Adjusted r square shows that Facebook, YouTube, Twitter and Instagram can explain variation on purchasing decision variable is 44.7% and the rest of 55.3% is explained by other variables which are not observed in this research.

Analisis Struktur Modal, Pertumbuhan Perusahaan, dan Kepemilikan Manajerial Terhadap Nilai Perusahaan pada Perusahaan Makanan dan Minuman Eko Yuliawan; Cintia Ayu Kartika; Sulastri Sulastri
Journal of Academia Perspectives Vol 2, No 1 (2022): Journal of Academia Perspectives
Publisher : Universitas Indraprasta PGRI, Jakarta, Indonesia

This study aims to determine how much influence capital structure, firm growth and managerial ownership have on firm value in food and beverage companies listed on the Indonesia Stock Exchange in 2016 – 2018. The population in this study amounted to 26 food and beverage companies listed on the stock exchange. Indonesia. The research method carried out by the author in this study is associative research, because it will examine the causal relationship of two or more variables using the data collection technique used is purpose sampling and data obtained as many as 12 companies. The technique used is quantitative analysis with multiple linear. The results of this study were conducted on food and beverage companies listed on the Indonesia Stock Exchange in 2016 – 2018 with an F value of 12.204 which is greater than the specified level of 0.05 indicating that the Debt to Equity Ratio (DER), Company Growth (Growth) and Managerial Ownership (KM) simultaneously or jointly has a positive and significant effect on Company Value. The results of the t test show that the capital structure variable (DER) has no positive and significant effect on firm value, as evidenced by a significance value of 0.750, which is greater than the specified significant, which is 0.05. Company growth has no positive and significant effect on firm value, as evidenced by a significance value of 0.814, which is greater than the expected significance value of 0.05. and managerial ownership has a positive and significant effect on firm value as evidenced by a significance value of 0.000 which is smaller than the expected significance of 0.05 in food and beverage companies listed on the Indonesia Stock Exchange in 2016 – 2018.

Study in Indonesia: A New Perspective and Conceptual Framework for Increasing Customer E-Loyalty in E-Commerce Eko Yuliawan; Mohammad Hamsal; Asnan Furinto; Rano Kartono
Journal of International Conference Proceedings Vol 5, No 1 (2022): 2022 Malang ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i1.1818

This paper aims to provide a new conceptual framework perspective on how to boost customer e-loyalty in e-commerce. A literature review was performed in this study as an approach, the findings of this study contribute to the development of a conceptual framework for the factors that influence customer e-loyalty in e-commerce. This study offers seven research propositions as well as recommendations for future empirical research.Â Keywords: E-Service Quality, E-Recovery Service Quality, E-Trust, Perceived Enjoyment, E-Satisfaction-E-Loyalty

PENGARUH CELEBRITY ENDORSER, CITRA MEREK, DAN DISKON TERHADAP MINAT BELI KONSUMEN PADA PRODUK SWETER POLOS DI TAMBORA JAKARTA BARAT Eko Yuliawan; Mardiah
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 13 No 1 (2021): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Gici

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v13i1.84

Along with the development of the fashion business that is currently continued to be embraced by millennials, the companies engaged in the sale of fashion both large, medium and small began to emerge. The purpose of this study is to analyze and find out if celebrity endorsers, brand image and discounts affect consumers' buying interest in plain sweater products. The data analysis motto used in this study uses multiple linear regression analysis. The sample in this study as many as 385 respondents. The results showed the results of hypothetical tests together (F-Test) celebrity endorser, brand image, and discount together have a positive and significant effect on buying interests. Partial hypothetical test results (t-test) showed that celebrity endorser variables have a positive and significant effect on consumer buying interests of plain sweater products and brand image has a positive and significant effect on consumer buying interests of plain Sweater products.

DETERMINANTS OF REPURCHASE INTENTION ON SOCIAL COMMERCE Yuliawan, Eko; Wahyu Widayat, Eko; Aziz Winardi, Muhammad
JABE (Journal of Applied Business and Economic) Vol 10, No 3 (2024): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i3.23030

This study analyzes the factors influencing purchase intent and repurchase in social commerce. The main goal is to understand the contribution of variables such as ease of use, performance expectations, social Influence, and risk perception to consumer behaviors. The number of research samples was 120 respondents. The analysis method used is a partial least squares structural equation respondent, which allows researchers to measure and validate constructs and explain relationships between variables. The results showed that initial purchase intention significantly positively impacted repeat purchase intent, contributing to 55.8%. The variables of ease of use and performance expectations also influenced purchase intent significantly. While social Influence is insignificant, risk perception is a mediator that reinforces the relationship between initial and repeat purchase intent. The implications of these findings include practical advice for companies in designing marketing strategies, product development, and customer management. The marketing strategy should be focused on communicating ease of use and product performance expectations. Companies must also understand and manage consumer risk perceptions to build trust and increase repeat purchase intent. These implications guide practitioners and researchers in understanding the dynamics of consumer behaviors in a broader context.

Perbedaan Hasil Jadi Jumputan Pada Kain Tricot Poliester 20s, 24s dan 30s Dengan Zat Warna Dispersi Yuliawan, Eko; Nahari, Inty
Jurnal Online Tata Busana Vol. 2 No. 2 (2013): Jurnal Online Tata Busana Mei 2013
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jurnal-online-tata-busana.v2i2.2592

Penelitian ini merupakan penelitian eksperimen yaitu proses pembuatan jumputan pada kain tricot poliester yaitu 20s, 24s dan 30s dengan zat warna dispersi. Zat warna dispersi yang merupakan zat warna polyester. Tujuan penelitian ini adalah untuk mengetahui perbedaan hasil jadi jumputan pada kain tricot poliester 20s, 24s dan 30s dengan zat warna dispersi. Variabel bebas: kain tricot poliester 20s, 24s dan 30s. Variabel terikat: hasil jadi jumputan kain tricot poliester ditinjau dari aspek daya serap, ketajaman warna kain tricot poliester, hasil jadi motif jumputan dan tingkat kesukaan. Metode pengumpulan data yang digunakan pada penelitian ini adalah observasi. Teknik analisis data yang digunakan adalah anava tunggal. Berdasarkan analisis data dapat disimpulkan bahwa ada perbedaan hasil pada jumputan pada kain tricot poliester 20s, 24s dan 30s dengan zat warna dispersi pada aspek daya serap warna, ketajaman warna hasil jadi motif. Berdasarkan taraf siknifikan 0.05 pada aspek daya serap warna kain tricot poliester Ha signifikan dengan taraf 0.01 (P < 0.05). Pada aspek ketajaman warna kain tricot poliester Ha signifikan dengan taraf 0.00 (P < 0.05). Pada aspek daya serap dan ketajaman warna, tricot poliester 20s paling tinggi, hal ini dipengaruhi oleh karateristik tricot poliester 20s lebih tebal dan banyak jumlah serat poliesternya. Pada aspek hasil jadi motif jumputan, ketiga kain tricot tersebut memiliki hasil jadi yang sama, dipengaruhi oleh proses pembuatan jumputan setelah pencelupan, pada saat pembilasan warna meresap kembali pada motif jumputan. Sedangkan pada aspek tingkat kesukaan persentase tertinggi adalah tricot poliester 30s,dipengaruhi oleh karateristik tricot poliester 30s lebih tipis dan halus bahannya. Kata kunci: jumputan, tricot poliester, zat warna dispersi.

Optimalisasi Pemanfaatan Media Sosial sebagai Strategi Digital Marketing bagi UMKM di Era Ekonomi Kreatif Yuliawan, Eko; Winardi, Muhammad Aziz; Karyadi, Haris
Where Theory, Practice, Experience & Talent Meet, TPeT Vol 5 No 1 (2025): TPeT (Theory, Practice, Experience & Talent Meet): Community Service Journal
Publisher : LPPM GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/tpet.v5i1.438

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku UMKM dalam memanfaatkan strategi digital marketing guna memperluas jangkauan pasar dan meningkatkan penjualan di era ekonomi kreatif. Peserta kegiatan berjumlah 20 pemilik usaha di sekitar Kampus STIE GICI Jatiwaringin yang mengikuti pelatihan dan pendampingan selama dua hari pada 25–26 Juli 2025. Metode kegiatan meliputi pelatihan penggunaan media digital, pembuatan konten promosi, serta optimalisasi platform media sosial. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep dan penerapan digital marketing, ditandai dengan meningkatnya kemampuan membuat konten dan memanfaatkan fitur promosi daring. Kegiatan ini berkontribusi dalam memperkuat kapasitas digital UMKM agar lebih adaptif dan kompetitif di era ekonomi kreatif.

Co-Authors Anessa Musfitria Asnan Furinto Cintia Ayu Kartika Fendi Nurrohman Hanny Siagian Inty Nahari Karyadi, Haris M. Yamin Siregar Mardiah Mbayak Ginting Mohammad Hamsal Muhammad Aziz Winardi, Muhammad Nagara Rezki Febrina Tuheteru Rano Kartono Ruki Rizal Nul Fikri Sulastri Sulastri Tanjung Rahayu Wahyu Widayat, Eko Weny Weny William Cuaca

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