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All Journal Jurnal Praktik Bisnis Jurnal Demokrasi Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Jurnal Mahasiswa Prodi SI Manajemen JDM (Jurnal Dinamika Manajemen) Jurnal Kajian Manajemen dan Wirausaha Operations Management and Information System Studies Marketing Management Studies Jurnal Aplikasi IPTEK Indonesia
Yasril Yunus
Universitas Negeri Padang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Marketing Management Studies

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The effect of store atmosphere on impulse buying with hedonic shopping motivation as mediation variable (at mis glam cosmetics shop in padang city) Febby Alexandra; Yasri
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (541.166 KB) | DOI: 10.24036/jkmp.v1i2.38

Abstract

The purpose of this research is to examine: (1) The Effect of Store Atmosphere on Impulse Buying at Miss Glam cosmetics store (2) The Effect of Store Atmosphere on Hedonic Shopping Motivation at Miss Glam cosmetics store (3) The Effect of Hedonnic Shoppings Motivations on Impulse Buying for cosmetic stores. Miss Glam in Padang City. This type of research is a quantitative research. The population of this research is all customers of Miss Glam Cosmetics Shop in Padang City. In selecting the sample, the method used is the non-probability method with a total sample of 189 respondents. The research uses primary data obtained by submitting questionnaires to all customers of the Miss Glam Cosmetics Shop in Padang City. The analytical method used is Structural Equation Modeling (SEM) through SmartPLS software. The results of this study are: (1) Store Atmosphere has a significant effect on Impulse Buying at the Miss Glam Cosmetics Store in Padang City (2) Store Atmosphere has a significant effect on Hedonic Shopping Motivation at Miss Glam Cosmetics Tok.o in Padang City (3) Hedonic Shopping Motivation has a significant effect on Impulse Buying at the Miss Glam Cosmetics Store in Padang City.
The influence of percieved value and percieved quality on revisit intention with satisfaction as a mediating variable Adelya Asidiqhi; Yasri Yasri
Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i2.148

Abstract

The study aims to analyze the influence of Perceived Value and Perceived Quality on Revisit Intention with Satisfaction as mediation on visitors to The Balcone Hotel. This type of research is explanatory. The population of this study is visitors to The Balcone Hotel who have visited the hotel at least once. The study sample was 210 respondents. The study used a structural equation model (SEM) test with smart-PLS 3.0 software. The results of this study include: (1) Satisfaction negatively affects Revisit Intention. (2) Perceived Quality has a positive effect on satisfaction. (3) Perceived Value has a positive effect on satisfaction. (4) Perceived Quality has a positive effect on Revisit Intention. (5) Perceived Value negatively affects Revisit Intention. (6) Perceived Quality has a positive effect on Perceived Value. (7) Perceived Value negatively affects Revisit Intention mediated by Satisfation. (8) Perceived Quality negatively affects Revisit Intention mediated by Satisfaction.
Price perception and repurchase intention: Mediated by brand experience and brand preference Yovan Almukarim; Yasri Yasri
Marketing Management Studies Vol. 2 No. 4 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i4.299

Abstract

This study aims to analyze the extent of price perception on the repurchase intention of the Erigo brand in Padang City through brand experience and brand preference as mediating variables. The population in this study were all consumers of the Erigo brand and the sample in this study were users who had bought Erigo products. The number of samples in this study were 120 respondents using purposive sampling method. The analytical technique used is SEM analysis using smart PLS3. The results of this study indicate (1) Price perception has a significant influence on repurchase intention. (2) Price perception has a significant influence on brand preference. (3) Price perception has a significant influence on brand experience. (4) Brand experience has a significant influence on brand preference. (5) Brand preference has a significant effect on repurchase intention. (6) Brand experience has a significant influence on repurchase intention. (7) There is an indirect and significant and positive effect between price perception and repurchase intention through brand experience as a mediator. (8) There is an indirect and significant and positive effect between price perception and repurchase intention through brand preference as a mediator.
Destination brand awareness and perceived value: the mediating influence of destination image Aldio Ferdinando; Yasri Yasri
Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i3.374

Abstract

The purpose of this study is to analyze the extent of the influence of destination brand awareness and destination image in increasing perceived value in Gandoriah Beach tourist attractions. The population in this study is all people who have visited the Gandoriah Beach Tourist Area, the number of which is not known with certainty. Meanwhile, the number of samples in this study was 110 respondents using the purposive sampling method. The analysis technique used is SEM analysis using smart PLS3. The results of the study are (1) There is a significant influence between destination brand awareness and perceived value. (2) There is a significant influence between destination brand awareness and destination image. (3) There is a significant and positive influence between destination image and perceived value. (4) Destination image is able to mediate the influence of destination brand awareness with perceived value.
Co-Authors Adelya Asidiqhi Aldio Ferdinando Anni Faridah Astra Prima Budiarti Febby Alexandra Fitri, Melyawati Lia Gustina Putri Nabila Rahmi, Maulina Vellya Shafira Wirnelis Syarif Yovan Almukarim Yunfajri Rahma Nofiasari Yunita Engriani