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All Journal Jurnal Riset Akuntansi dan Keuangan Jurnal Riset Manajemen dan Bisnis Prosiding Seminar Nasional Pengabdian Kepada Masyarakat
Agustini Dyah Respati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Public Health Social Sciences Other

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PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN PERSON-JOB FIT TERHADAP WORK ENGAGEMENT INDUSTRI KREATIF YOGYAKARTA Agustini Dyah Respati
Jurnal Riset Manajemen dan Bisnis Vol. 19 No. 2 (2024): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v19i2.150

Abstract

ABSTRACT This study aimed to investigate the impact of transformational leadership and person-job fit on the work engagement of members of the Pokoke Blangkon Cooperative, which operates in Yogyakarta’s creative industry, primarily offering photography services with traditional Yogyakarta attire. The members of Pokoke Blangkon Cooperative also work as photographers, wardrobe stylists, makeup artists, as well as works in administration and finance. Data for the study were collected from 44 respondents through questionnaires distributed directly to the respondents at the Pokoke Blangkon Cooperative office in Malioboro, Yogyakarta. The data were subsequently analyzed using multiple linear regression through SPSS 25 software. The results indicate that transformational leadership, which has been implemented by the leader of Pokoke Blangkon Cooperative, does not have a significant impact on the work engagement of the cooperative members. On the other hand, person-job fit variable was found to have a significant effect on the work engagement of the cooperative members. This study explores the influence of transformational leadership from the cooperative's chairman, who is both the founder of the cooperative and a respected community figure in the Sosromenduran area of Yogyakarta, as well as the person-job fit, on the work engagement of members in performing their duties within the cooperative. Keywords: transformational leadership, person-job fit, work engagement, creative industry. ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh variabel kepemimpinan transformasional dan person-jon fit terhadap work engagement anggota Koperasi Pokoke Blangkon yang bergerak di bidang industri kreatif di Kota Yogyakarta. Bidang usaha utamanya adalah jasa fotografi dengan busana adat Yogyakarta. Anggota Koperasi Pokoke Blangkon ini juga menjadi karyawan sebagai fotografer, penata busana, perias dan administrasi serta keuangan. Data penelitian dikumpulkan dari 44 responden melalui kuesioner yang diberikan secara langsung kepada responden di kantor Koperasi Pokoke Blangkon di Malioboro Yogyakarta. Selanjutnya data penelitian dianalisis dengan regresi linear berganda melalui program SPSS 25. Hasil penelitian menunjukkan bahwa variabel kepemimpinan transformasional yang sudah diterapkan oleh pemimpin koperasi Pokoke Blangkon tidak berpengaruh terhadap work engagement anggota koperasi. Di sisi lain, variabel person-job fit terbukti berpengaruh signifikan terhadap work engagement anggota koperasi. Penelitian menjajagi pengaruh peran kepemimpinan transformasional dari ketua koperasi sebagai pendiri koperasi dan tokoh masyarakat yang disegani di daerah Sosromenduran Kota Yogyakarta dan person-job fit terhadap work engagement anggota dalam menjalankan tugasnya di koperasi. Kata Kunci: Kepemimpinan transformasional, person-job fit, keterlibatan kerja, industri kreatif
PENGARUH KEPUASAN DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN HOTEL Ambar Kusuma Astuti; Agustini Dyah Respati
Jurnal Riset Manajemen dan Bisnis Vol. 14 No. 2 (2019): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v14i2.151

Abstract

ABSTRACT Hotels have a strategic role in the development of the tourism industry. As one of the destinations for tourism, many hotels have sprung up in Yogyakarta. One of the factors that determine the quality of service to hotel guests is its employees. This study examines antesedent work performance of hotel employees. Some of the predictors used in the study were life satisfaction, job satisfaction, and organizational commitment. This study uses the perspective of social exchange theory. The criteria for the research respondents were married hotel employees. Primary data collection lasts for two months. The number of questionnaires analyzed was 96. The first step is validity and reliability test. To test the validity, a comparison between r count values ​​and r table is used. Whereas to test reliability used cronbach's alpha. From the results of the first validity test, it appears that there are several invalid research indicators. Furthermore, invalid indicators are removed from the testing process. After all the research indicators are declared valid and reliable, then proceed with multiple linear regression testing. In relation to the results of multiple linear regression testing, some items that observe are the adjusted R-square value, F statistical test, and statistical test t. The results showed that life satisfaction, job satisfaction, and organizational commitment affect employee performance. Keywords: satisfaction, commitment, work performance ABSTRAK Hotel memiliki peran strategis dalam pengembangan industri pariwisata. Sebagai salah satu tujuan wisata, banyak hotel bermunculan di Yogyakarta. Salah satu faktor yang menentukan kualitas layanan untuk tamu hotel adalah karyawannya. Penelitian ini meneliti kinerja kerja anteseden karyawan hotel. Beberapa prediktor yang digunakan dalam penelitian ini adalah kepuasan hidup, kepuasan kerja, dan komitmen organisasi. Penelitian ini menggunakan perspektif teori pertukaran sosial. Kriteria untuk responden penelitian adalah karyawan hotel menikah. Pengumpulan data primer berlangsung selama dua bulan. Jumlah kuesioner yang dianalisis adalah 96. Langkah pertama, uji validitas dan reliabilitas. Untuk menguji validitas, perbandingan antara nilai-nilai hitung r dan tabel r digunakan. Sedangkan untuk menguji reliabilitas digunakan alpha cronbach. Dari hasil uji validitas pertama, tampak bahwa ada beberapa indikator penelitian yang tidak valid. Selain itu, indikator yang tidak valid dihapus dari proses pengujian. Setelah semua indikator penelitian dinyatakan valid dan dapat diandalkan, maka dilanjutkan dengan pengujian koefisien regresi linier berganda. Hasil penelitian menunjukkan bahwa kepuasan hidup, kepuasan kerja, dan komitmen organisasi berpengaruh terhadap kinerja karyawan. Kata kunci: kepuasan, komitmen, kinerja kerja
PENGARUH PROMOSI DAN KINERJA PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI PEMODERASI: STUDI PADA BANK BUMN DI DIY Ambar Kusuma Astuti; Agustini Dyah Respati
Jurnal Riset Manajemen dan Bisnis Vol. 10 No. 2 (2015): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v10i2.203

Abstract

ABSTRACT This study aimed to analyze the effect of promotions and service performance on customer loyalty and customer satisfaction as a moderating on state-owned bank in Yogyakarta. The sampling method used in this study was twofold random sampling and quota sampling. Primary data were analyzed using multiple linear regression and moderated regression analysis. The findings in this study include the performance of services has significant positive effect on customer loyalty, promotion has significant positive effect on customer loyalty, the interaction effect of service performance on customer loyalty moderated by customer satisfaction, and the interaction effect on customer loyalty promotion moderated by customer satisfaction. Keywords: Promotion, Service Performance, Satisfaction, Loyalty. ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kinerja pelayanan terhadap loyalitas pelanggan dan kepuasan pelanggan sebagai pemoderasi pada bank BUMN di Yogyakarta. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah random sampling dan quota sampling. Data primer dianalisis dengan menggunakan regresi linier berganda dan analisis regresi moderasi. Temuan dalam penelitian ini meliputi kinerja pelayananmemilikiefek positif terhadap loyalitas pelanggan, promosi berpengaruh positif terhadap loyalitas pelanggan, efek interaksi kinerja pelayanan terhadap loyalitas pelanggan dimoderasi oleh kepuasan pelanggan, dan efek interaksi pada promosi loyalitas pelanggan dimoderasi oleh kepuasanpelanggan. Keywords: Promosi, KinerjaPelayanan, Kepuasan, Loyalitas.
Co-Authors Ambar Kusuma Astuti Batsyeba Junita Saragi Elisabeth Octaviana Tri Setyowati Geby Silvia Meylani Daulay Imelda Irmawati Damanik Klotilda Kurnia Subin Purwani Retno Andalas Putriana Kristanti Rr. Nurasih Sholeh Kurniawan Sidik Sita Yuliastuti Amijaya Vania Sharleen S Yordan Kristanto Dewangga