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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Dinasti International Journal of Digital Business Management ASSET: Jurnal Manajemen dan Bisnis Jurnal Visi Manajemen (JVM) The Academy Of Management and Business (TAMB) Jurnal Manajemen USNI
Siti Chamidah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

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Journal : Jurnal Manajemen USNI

 1 
Pengaruh Shopping Lifestyle, Hedonic Shopping Value, dan Shopping Emotion Terhadap Impulse Buying Pada Konsumen Shopee (Studi pada Masyarakat di Ponorogo) Dyah Ayu Widyawati; Siti Chamidah; Sri Hartono
Jurnal Manajemen Vol 7 No 2 (2023): Volume 7 No 2 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v7i2.215

Abstract

This study aims to determine the effect of Shopping Lifestyle, Hedonic Shopping Value, and Shopping Emotion on Impulse Buying of Shopee Consumers (study of the community in Ponorogo). The analytical technique used in this research is quantitative analysis technique using SPSS version 16 statistical program. This study involved 100 people ini Ponorogo as respondents. The result particially show that Shopping Lifestyle has a positive and significant effect on Impulse Buying, Hedonic Shopping Value has a positive and significant effect on Impulse Buying, and Shopping Emotion has a significant and negative effect on Impulse Buying. While the result of study simultaneously show that three independent variable have a positive and significant effect on Impulse Buying.
Co-Authors ADI SANTOSO APRIDA RIANI Dyah Ayu Widyawati Efa Nur Diana Fahmi Pradipta Tama Friska Adita Wulandari Putri Jihan Suci Lestari Lahuri Lahuri Laksono Trisnantoro Naimatu Saniati Rodhiya Naning Kristiyana SETYO ADJIE Sri Hartono Titi Rapini Umi Farida