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All Journal Jurnal Ekonomi Modernisasi Global Review of Islamic Economics and Business Jurnal Bisnis dan Manajemen Altasia : Jurnal Pariwisata Indonesia Holistik Manajemen Jurnal Manajemen Journal of International Conference Proceedings PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
Yuyus Suryana
Department Of Management And Business, Faculty Of Economics And Business, University Of Padjadjaran, Indonesia
Religion Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Effect of Product Attribute Performance and Customer Relationship Management, To Customer Segment Industrial Fabrics textile in Java ARIEF WIDYARTO; YUYUS SURYANA; MEYDIA HASAN
Jurnal Bisnis Manajemen Vol 16, No 2 (2015): September 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2158.689 KB) | DOI: 10.24198/jbm.v16i2.16

Abstract

The company producing textile fabrics in Java face the problem of the level of the segment of business customers for the products of local production of textile fabrics which tend to be relatively low. The situation is suspected because of the performance attributes of the product and Customer Relationship Management developed by the company is still not optimal. The research objective is to obtain results of a study on the performance of the product attributes and the implementation of Customer Relationship Management and its influence on the level of customer share of textile fabric products in the area of Java. The method used is descriftive and explanatory method. The unit of analysis is the company’s textile fabric industry in Java. Time horizon is a cross-sectional, where research is done in one time simultaneously. Data collected from a questionnaire to retailers of textiles and interviews with the managers and interviews mendalamdengan several national textile practitioners. Data were analyzed descriptively and quantitatively. Testing the hypothesis through the PLS model (Partial Least Square). The findings indicate that the performance attributes of the product and Customer Relationship Management developed by the company textile fabric in Java has not been good, resulting in the customer segment level is still low. The conclusion of the study is that the contribution of the performance attributes of the product is more dominant than the Customer Relationship Management on the level of customer segment.Keywords: Performance Product Attributes, Customer Relationship Management, customer segment
Pengaruh Pemasaran Viral, Citra Merek dan Kualitas Pelayanan Terhadap Nilai Pelanggan Dody Jeiro Jaya Nainggolan; Yuyus Suryana; Utang Jujur
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 16 No. 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.591

Abstract

Perkembangan usaha dibidang olahan kopi saat ini sedang berkembang pesat, industry yang bergerak pada bidang pengolahan kopi saat ini menjadi salah satau bisnis yang banyak diminati, yaitu dengan membuka coffee shop. Dengan adanya peningkatan konsumsi kopi di Indonesia membuat bisnis ini menjadi salah satu bisnis yang menjanjikan. Maka dari itu sebuah coffee shop harus memiliki kekuatannya masing dibandingkan dengan pesaingnya. Salah satunya terjadi pada Makmur Jaya Coffee Roaster. Penelitian ini bertujuan menganalisis pengaruh pemasaran viral, citra merek dan kualitas pelayanan terhadap nilai pelanggan pada Makmur Jaya Coffee Roaster secara simultan dan juga secara parsial. Peneliti mengambil data dari sampel sebanyak 200 responden. Metode penelitian yang digunakan dalam penelitian ini dilakukan secara kuantitatif dengan menggunakan pendekatan SEM-PLS dan penggunaan perangkat lunak SmartPLS 3.0. Penelitian ini terdiri dari tiga variabel independen dan satu variabel dependen sejumlah 30 indikator. Hasil dari penelitian ini yaitu secara pemasaran viral, citra merek dan kualitas pelayanan berpengaruh signifikan terhadap nilai pelanggan pada Makmur Jaya Coffee Roaster. Secara parsial, pemasaran viral berpengaruh positif secara signifikan terhadap nilai pelanggan pada Makmur Jaya Coffee Roaster, citra merek berpengaruh positif secara signifikan terhadap nilai pelanggan, dan kualitas pelayanan berpengaruh signifikan terhadap nilai pelanggan pada Makmur Jaya Coffee Roaster.
Co-Authors Africano, Fernando Alvin Wiharja ARIEF WIDYARTO Chandra Zaki Maulana Chandra Zaki Maulana Dalimunthe, Gallang Perdhana Diana Sari Diana Sari Diana Sari Dody Jeiro Jaya Nainggolan Dwi Kartini Dwi Kartini Dwi Kartini, Dwi Emi Widya Yusuf Erie Febrian Erie Febrian Euis Eka Pramiarsih Gallang Perdhana Dalimunthe Harry Gozali Henny Utarsih Lidia Desiana MEYDIA HASAN Ridwan . Rita Komaladewi Sucherly . Sucherly Sucherly Sucherly, Sucherly Utang Jujur Yevis M. Oesman