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All Journal Parafrase: Jurnal Kajian Kebahasaan dan Kesastraan Jurnal Pendidikan Bahasa dan Sastra Indonesia Metalingua Stilistika: Jurnal Pendidikan Bahasa dan Sastra Jurnal CULTURE (Culture, Language, and Literature Review) BAHASTRA Jurnal Pendidikan Bahasa Indonesia DIALEKTIKA: JURNAL BAHASA, SASTRA DAN BUDAYA WIDYANTARA
Khusnul Khotimah
Program Studi Pendidikan Bahasa Dan Sastra Indonesia, Universitas Trunojoyo Madura
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Hate as evaluation: A discourse analysis of language and emotion in Youtube political comments Khotimah, Khusnul; Fanani, Achamd
BAHASTRA Vol. 46 No. 1 (2026): BAHASTRA
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/bs.v46i1.1781

Abstract

This study examines the linguistic and psychological dynamics of hate speech in Indonesian political discourse on YouTube by analyzing user comments on a CNN Indonesia talk show discussing Gibran Rakabuming Raka. Using a qualitative approach grounded in appraisal-based discourse analysis, the study analyzes 1,534 comments to explore how evaluative language constructs moral conflict in online political communication. The findings reveal that hate speech is predominantly expressed through negative judgment, which accounts for 45% of the data, followed by contractive engagement strategies that restrict dialogue (44%) and intensified graduation that amplifies emotional force (12%). These linguistic patterns indicate that political disagreement is frequently framed as moral condemnation rather than rational debate. The study further demonstrates that such evaluative strategies are closely linked to psychological processes, including moral conviction, group identity signaling, and emotional contagion, which collectively intensify polarization in digital spaces. By integrating linguistic analysis with psychological perspectives, this research highlights hate speech as a form of moralized discourse that escalates affective conflict. The study concludes by recommending digital literacy interventions that extend beyond content moderation to address underlying evaluative and emotional processes, with the aim of fostering empathy, critical reflection, and more constructive online political engagement.
Co-Authors Abdul Rosid Ahmad Jami’ul Amil Fanani, Achamd Farid Pribadi Hengky Fairuz Busthomy Ika Febriani Mixghan Norman Antono Nadia Azkal Uyun