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All Journal Jurnal Ilmiah Edunomika (JIE) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Dedy Dwi Arseto
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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THE EFFECT OF ADVERTISING AND PERCEPTION OF QUALITY ON PURCHASE DECISIONS FOR SKINTIFIC CUSHION IN TIKTOK SHOP Armanda Fitri Aulia Br Manurung; Mutiara Dwinata; Dedy Dwi Arseto; Mhd Sofian
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3498

Abstract

This study aims to analyze the impact of advertising and perceived quality on purchasing decisions for Cushion Skintific products on TikTok Shop. In the context of the Indonesian market, which is a potential market for the beauty industry, Skintific products, which originate from Canada and are manufactured in China, have succeeded in attracting consumers' attention thanks to the latest skincare technology innovations. The method used in this study is quantitative, with data collection through questionnaires distributed to 100 respondents who are users of Cushion Skintific products. The results of the analysis show that effective advertising and high perceived quality have a significant contribution to purchasing decisions. Sales data recorded a significant increase, especially in December 2024, where sales reached 86,602 pcs. These findings emphasize the importance of creative promotional strategies and positive perceptions of product quality in influencing consumer purchasing decisions, especially among the younger generation who are active on social media. This study provides valuable insights for marketers to continue to improve product quality and advertising intensity in order to maintain attractiveness in a competitive market.
STRATEGY FOR IMPROVING THE ECONOMY OF COASTAL FAMILIES IN SERDANG BEDAGAI REGENCY BASED ON ECOPRENEURSHIP Willy Cahyadi; Bobby Hartanto; Dedy Dwi Arseto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1225

Abstract

The aim of this research is to provide an effective strategy for improving the economy of coastal families in Serdang Bedagai Regency. Serdang Bedagai Regency has great potential in coastal natural resources, but many coastal families still face economic constraints with monthly incomes below 2.5 million rupiah. Many of them even have to work outside the area to meet their daily needs. An ecopreneurship-based economic improvement strategy is a relevant solution to overcome this challenge. This includes education, training and development of sustainable, ecologically based businesses. Collaboration with related agencies, non-governmental organizations, NGOs and educational institutions is also needed to support the implementation of this strategy. Through this ecopreneurship approach, it is hoped that coastal families in Serdang Bedagai Regency can increase their income while preserving natural resources that are important for their lives and those of future generations, as well as encouraging sustainable economic growth in the region.
Co-Authors Armanda Fitri Aulia Br Manurung Bintang Windi Lestari Sinaga Bobby Hartanto Bunga Safitri Cahyadi, Willy Fonaha Hulu Indra Welly Arifin Mhd Sofian Mutiara Dwinata Nursaimatussaddiyah Ramadina, Diva Shafira Awaliyah Sintia Amelia Saragih Tika Ardhana