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All Journal Performance Jurnal Studi Manajemen dan Bisnis Aktiva : Jurnal Akuntansi dan Investasi JURNAL MANAJEMEN DAN BISNIS INDONESIA Performance : Jurnal Bisnis dan Akuntansi Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Abdiraja Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Business Management and Economic Development Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi
Nurdody Zakki
Universitas Wiraraja
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, RELATIONSHIP QUALITY, BRAND EXPERIENCE DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING TERHADAP KEPUTUSAN PEMBELIAN PADA BUTIK RESAARE SUMENEP Fatikasari, Sheila Rizky; Zakki, Nurdody
Aktiva : Jurnal Akuntansi dan Investasi Vol 9, No 2 (2024): AKTIVA
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/aktiva.v9i2.2488

Abstract

Resaare Boutique is a self-manufacturing boutique using its own premium quality brand that is ready to use and consumers can order according to their needs and desires. The purpose of this research is to research and analyze the influence of product quality, relationship quality, brand experience and trust as intervening variables on purchasing decisions. This type of research is quantitative research, with the population being the people of Sumenep. The sampling technique in this research uses purposive sampling, namely determining the sample according to criteria, namely customers/consumers of Resaare Boutique. Data collection was carried out using questionnaires and observations. The data analysis used is Descriptive Statistical Test, Research Instrument Analysis, Classical Assumption Test, Multiple Linear Regression Test, and Hypothesis Testing. The results of this research show that the variables Product Quality, Relationship Quality, Brand Experience have a significant effect on Trust. The Trust variable has a significant effect on Purchasing Decisions. The variables Product Quality, Relationship Quality, Brand Experience have a significant effect on Purchasing Decisions. And the mediation results show that the mediating variable Trust can mediate the influence of Product Quality, Relationship Quality, Brand Experience on Purchasing Decisions
MODEL INOVASI BISNIS INKUBASI DAN KOLABORASI UNTUK PENGUATAN KAPABILITAS PEMASARAN DIGITAL UMKM KERIS SUMENEP DI ERA 4.0 Zakki, Nurdody; Kurdi, Moh.; Pranata, Mohammad Firli
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 15 No 2 (2025): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v15i2.4442

Abstract

UMKM keris di Sumenep menghadapi tantangan yang kompleks di era digital. Meski tradisi pembuatan keris tetap dijaga, pengrajin mulai mengadopsi teknologi digital dalam pemasaran, khususnya melalui media sosial seperti TikTok. Studi ini bertujuan untuk mengeksplorasi efektivitas pemasaran digital, mengidentifikasi kendala yang dihadapi pengrajin, serta merancang model inkubasi dan kolaborasi yang mendukung keberlanjutan bisnis keris berbasis nilai budaya lokal. Hasil penelitian menunjukkan bahwa pemasaran digital melalui TikTok Live mampu meningkatkan jangkauan pasar dan minat konsumen, tetapi masih terdapat keterbatasan dalam aspek manajerial, teknologi, dan kolaborasi eksternal. Oleh karena itu, diperlukan program pelatihan dan pendampingan yang lebih terstruktur serta sinergi multipihak untuk memperkuat daya saing UMKM keris di era industri 4.0.
Pengaruh Konten Berkualitas, Search Engine Optimization (SEO) dan Media Sosial Terhadap Keberhasilan Kampanye Digital Marketing Pada UMKM di Kabupaten Sumenep Fathorrahman, Fathorrahman; Liyanto, Liyanto; Zakki, Nurdody; Abrar, Unsul; Anwar, Syaiful
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 2 No. 2 (2024): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kampanye digital marketing di Indonesia juga menghadapi tantangan, khususnya terkait dengan penyebaran hoaks dan disinformasi yang dapat memengaruhi persepsi konsumen. .Penelitian ini bertujuan untuk menganalisis pengaruh Konten Berkualitas, Search Engine Optimization (SEO), dan Media Sosial terhadap keberhasilan kampanye digital marketing pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Sumenep. Pendekatan kuantitatif digunakan dengan metode survei yang melibatkan 75 pelaku UMKM sebagai responden. Data dianalisis menggunakan regresi linier berganda untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa variabel SEO (koefisien t = 3,261; p < 0,05) dan Media Sosial (koefisien t = 5,230; p < 0,05) memiliki pengaruh positif dan signifikan terhadap keberhasilan kampanye digital marketing. SEO terbukti meningkatkan visibilitas UMKM di platform digital, sementara media sosial berperan dalam memperluas jangkauan pasar dan meningkatkan interaksi dengan konsumen. Sebaliknya, variabel Konten Berkualitas (koefisien t = 1,102; p > 0,05) tidak berpengaruh signifikan secara parsial, yang menunjukkan perlunya optimalisasi distribusi dan relevansi konten. Temuan ini menekankan pentingnya integrasi strategi SEO dan media sosial yang efektif untuk meningkatkan keberhasilan kampanye digital UMKM di Sumenep. Penelitian ini diharapkan dapat memberikan kontribusi praktis bagi pelaku UMKM dalam mengembangkan strategi pemasaran digital mereka
Pengaruh Harga, Brand Experience, Dan Kecepatan Pengiriman Terhadap Loyalitas Konsumen Dimediasi Customer Review Dan Di Moderasi Konten Kreator Pada Konsumen Tik Tok Di Kota Sumenep Zakki, Nurdody; Fathorrahman, Fathorrahman; AS, Fathor
Jurnal Studi Manajemen dan Bisnis Vol 12, No 1 (2025): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v12i1.29804

Abstract

The study aims to analyze the effect of price, brand experience, delivery speed, customer reviews, and content creators on TikTok consumer loyalty in Sumenep City. The research approach is quantitative with the Structural Equation Modeling (SMART-PLS) path analysis method. Data collection techniques use questionnaires with Google Form techniques. The sample in this study amounted to 96 respondents using the Lemeshow formula. The sampling technique was non-probability sampling with an accidental sampling approach. The results showed that the variables consisting of; price, brand experience, delivery speed, customer review, and creator content have a significant influence on consumer loyalty. Price, brand experience, delivery speed, and customer reviews have a strong positive influence on loyalty, and creator content is also proven to make a significant contribution to consumer loyalty. The mediation analysis results show that content creators play a partial moderating role in the relationship between price and delivery speed with consumer loyalty but do not play a moderating role in the relationship between brand experience and loyalty. These findings provide new insights into the factors that shape consumer loyalty on social media platforms such as TikTok Shop, as well as the strategic role of content creators in building emotional connections. The practical implications of this research can serve as a basis for academics to design more effective marketing strategies by involving content creators and optimizing customer reviews on the TikTok Shop platform.
Penguatan Ekonomi Desa Melalui Badan Usaha Milik Desa (Bumdes) Di Kabupaten Sumenep Ahmad Ghufrony; Nurdody Zakki
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 2 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i2.260

Abstract

A Village-Owned Enterprise (BUMDes) is a village business entity established by the village government through a village deliberation (musyawarah desa). It is then managed jointly by the BUMDes administrators and the local village community. The management of BUMDes should remain oriented towards the aspirations of the community, which are then discussed collectively in joint deliberations to establish priority programs aligned with the desires of the local community. The implementation of these programs must be carried out professionally and transparently.However, the challenge of Inadequate Managerial Capability persists. It is not easy for a village to find an individual with superior managerial skills in business management. Even if there are residents who possess such capabilities, they typically already work elsewhere, and if appointed to manage the BUMDes, it would only be on a part-time basis. Consequently, the BUMDes fails to progress and remains stagnant. Conversely, appointing someone with insufficient capacity, as indicated by their track record, is tantamount to steering the BUMDes in a more concerning direction. The purpose of this research is to analyze the contribution of the existence of Village- Owned Enterprises in Sumenep Regency to strengthening the village economy and to identify the supporting and inhibiting factors. This is a qualitative research type with a descriptive approach, and the target output of this research is publication in a scientific journal.
Co-Authors Ahmad Ghufroni Ahmad Ghufrony Ahmad Ghufrony Aryo Wibisono AS, Fathor Dewi Febriyanti Fathorrahman Fathorrahman, Fathorrahman Fatikasari, Sheila Rizky Imam Darul Firmansyah Isdiantoni , Isnani Yuli Andini liyanto, Liyanto Moh. Kurdi Nur Qoudri Wijaya Pranata, Mohammad Firli Pranata, Mohammad Firlie Sayyida Sayyida Syaiful Anwar Unsul Abrar